Final Fantasy Character Featured in New Louis Vuitton Fashion Ad

Lighting as you've never seen her before.

Comments

Related
Lightning Returns: Final Fantasy XIII
Follow

A new Louis Vuitton ad campaign uses Final Fantasy character Lightning as a model.

Nicolas Ghesquiere, the artistic director of women's collections for the French fashion company, shared a video of the "Series 4" promotional campaign on Instagram. You can take a look at it below.

No Caption Provided

"Reality and fantasy become one. Lightning a genuine heroine in the new @louisvuitton series 4 ad campaign," Ghesquiere said.

This video comes from Square Enix's Visual Works CG division under the direction of Tetsuya Nomura. As DualShockers notes, these outfits were shown off in real life earlier this year at the Louis Vuitton Women's Spring-Summer Fashion Show. You can watch a video of that event here.

This is not the first time Final Fantasy characters have been used to model real-world clothing. Back in 2012, characters from the RPG series were used to promote Prada clothing, Kotaku reports.

Got a news tip or want to contact us directly? Email news@gamespot.com

  •   View Comments (0)
    Join the conversation
    There are no comments about this story
    70 Comments  RefreshSorted By 
    • 70 results
    • 1
    • 2
    GameSpot has a zero tolerance policy when it comes to toxic conduct in comments. Any abusive, racist, sexist, threatening, bullying, vulgar, and otherwise objectionable behavior will result in moderation and/or account termination. Please keep your discussion civil.

    Avatar image for Elranzer
    Elranzer

    Now we need Kaidan modelling for Andrew Christian.

    Avatar image for Evenios
    Evenios

    nice :-p.

    Avatar image for lenyora-sama
    lenyora-sama

    up next: nathan drake models zara leather joggings

    Avatar image for MMX377
    MMX377

    ...

    Okay. Why does she do that when she hangs up the purse?

    Avatar image for asal_bach
    asal_bach

    Lightning is cute. No doubt.

    Avatar image for AcidTango
    AcidTango

    LOL. But seriously why?

    Avatar image for rikku45
    rikku45

    This bag will be featured in the new game, Lightning returns again.

    Avatar image for Elranzer
    Elranzer

    @rikku45: Lightning Forever, followed by Lightning and Robin.

    Avatar image for deactivated-5938196c2bbcb

    Man, it's like that Prada fiasco all over again...

    Avatar image for louie_cloud
    louie_cloud

    So when are we getting Tifa as victoria secret model?

    Avatar image for spexwood
    spexwood

    @louie_cloud: I started drooling when I read this!

    Avatar image for ANUBISZER0
    ANUBISZER0

    @louie_cloud: louie_cloud for President!

    Avatar image for xOmniCloudx
    xOmniCloudx

    When I first read the headline I said to myself, "Please don't be Lightning. Please be TIfa". Then I see it's lightning as expected but not wanted. Eh. Toriyama and waifu aren't done yet.

    Avatar image for hmoobpaladin
    hmoobpaladin

    This article just reminded me that I still need to finish XIII-2 and Lighting Returns. *shudder*

    Avatar image for Cruxis27
    Cruxis27

    @hmoobpaladin: why do you feel you "need" to if you don't want to??

    Avatar image for hmoobpaladin
    hmoobpaladin

    @Cruxis27: I've always played and beaten every Final Fantasy game. XIII-2 and Lightning Returns are no exceptions.

    Avatar image for chaosbrigade
    chaosbrigade

    But I'm guessing these ads are probably only used in Japan? I don't see how these ads will sell more products outside of Asia where Final Fantasy isn't as huge.

    Avatar image for cynaris
    Cynaris

    @chaosbrigade: France.

    Avatar image for chaosbrigade
    chaosbrigade

    @cynaris: I don't think FF is that big in France.

    Avatar image for Legend002
    Legend002

    Lightning overall character design is one of the best in years. Probably even top 10 of all time but damn the character personality and backstory are super stale. That still doesn't stop her from being the face of the franchise.

    A lot of gil is to be made with her and SE knows it.

    Avatar image for Dragon_Nexus
    Dragon_Nexus

    This isn't an attempt to revitalise that "virtual actor" thing from the first Final Fantasy movie, is it?

    Avatar image for drumjod
    drumjod

    It's important to keep in mind that just because a model is really really ridiculously good looking, it doesn't mean that they too can't not die in a freak gasoline fight accident. Blue steel.

    Avatar image for 3D3
    3D3

    Stahp with the lightning!

    Avatar image for lim30041982
    lim30041982

    Why louis Vuitton did not use lara tomb raider ?? the same IP owned by squenix. It will help selling the game (well i hope anyway)

    Avatar image for veryDERPY
    veryDERPY

    @lim30041982: makes more sense to use ff13 lighting's wardrobe to promote lv bags than lara i'd say

    Avatar image for kirbymaster5
    kirbymaster5

    I'm going to marry Lightning!

    Avatar image for tiffanystarrxxx
    tiffanystarrxxx

    Associating yourself with XIII isn't the brightest idea :-/

    Avatar image for JackNief
    JackNief

    ..Even as a person who LIKED Lightning, I can't help but ask .....'why?'

    Avatar image for FefnirOmega13
    FefnirOmega13

    why couldn't it have been terra instead

    Avatar image for lenyora-sama
    lenyora-sama

    @FefnirOmega13:or aqua from birth by sleep

    Avatar image for masterkushh
    MasterKushh

    Lightning strikes are dangerous

    Avatar image for Ephidel
    Ephidel

    TORIYAMA!!!!!!!!!!!!

    Avatar image for jessie82
    jessie82

    -.-

    Avatar image for Wolfkcing
    Wolfkcing

    I don't know crap about fashion so maybe this doesn't look so out of the ordinary in the fashion world. This instance, and the one in 2012 mentioned in this article that I also no nothing about, probably aren't the first time this industry experimented with using 3d models. I mean, they've been using drawings and paintings of men and women since forever, right?

    Does the fact that this character seems like fashion would be the last thing on her mind add to her appeal or something? The "I don't want to be here doing this" expression or something?

    Avatar image for doozie78
    Doozie78

    Boring shit trying to sell you boring overpriced shit, makes sense...

    Avatar image for zerofrust
    Zerofrust

    HAHAHAHA. Totally fitting when i consider FFXIII lightning returns. That's a new low.

    Avatar image for redeemer6666
    redeemer6666

    No...

    Just no

    Avatar image for HellaStoned
    HellaStoned

    I would tap that cartoon

    Avatar image for Pr0ving4Gr0undz
    Pr0ving4Gr0undz

    I can imagine a future with luxury named brand clothing as dlc in multiplayer video games. $49 for in game Gucci flip flops

    Avatar image for hystavito
    hystavito

    @Pr0ving4Gr0undz: Heh so luxury pricing too :)

    Avatar image for Bilal100
    Bilal100

    @Pr0ving4Gr0undz: It's already happening in sports games with brands like Nike and Adidas

    Avatar image for sdinh225
    SDINH225

    I know weekends are slow for gaming news but...really?

    Welp, back to procrastinating on playing the Witcher games because backlogs...stinkin backlogs /firstworldproblems

    Avatar image for lenyora-sama
    lenyora-sama

    @sdinh225: i hear ya buddy

    Avatar image for larsondir82
    Larsondir82

    oh dear!! :(

    Avatar image for ughz
    ughz

    Oh lordy.

    Avatar image for kalgert
    Kalgert

    Okay... So a fashion magazine employed a digital, fantasy pink-haired bimbo to model for their clothes.

    ... I never thought I'd say this, but the world of fashion is stranger than the world of videogames is.

    Avatar image for HellaStoned
    HellaStoned

    @kalgert: you never thought you'd say that huh?

    • 70 results
    • 1
    • 2