Final Fantasy Character Featured in New Louis Vuitton Fashion Ad

Lighting as you've never seen her before.

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Lightning Returns: Final Fantasy XIII
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A new Louis Vuitton ad campaign uses Final Fantasy character Lightning as a model.

Nicolas Ghesquiere, the artistic director of women's collections for the French fashion company, shared a video of the "Series 4" promotional campaign on Instagram. You can take a look at it below.

No Caption Provided

"Reality and fantasy become one. Lightning a genuine heroine in the new @louisvuitton series 4 ad campaign," Ghesquiere said.

This video comes from Square Enix's Visual Works CG division under the direction of Tetsuya Nomura. As DualShockers notes, these outfits were shown off in real life earlier this year at the Louis Vuitton Women's Spring-Summer Fashion Show. You can watch a video of that event here.

This is not the first time Final Fantasy characters have been used to model real-world clothing. Back in 2012, characters from the RPG series were used to promote Prada clothing, Kotaku reports.

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Avatar image for Elranzer
Elranzer

Now we need Kaidan modelling for Andrew Christian.

Avatar image for Evenios
Evenios

nice :-p.

Avatar image for lenyora-sama
lenyora-sama

up next: nathan drake models zara leather joggings

Avatar image for MMX377
MMX377

...

Okay. Why does she do that when she hangs up the purse?

Avatar image for asal_bach
asal_bach

Lightning is cute. No doubt.

Avatar image for AcidTango
AcidTango

LOL. But seriously why?

Avatar image for rikku45
rikku45

This bag will be featured in the new game, Lightning returns again.

Avatar image for Elranzer
Elranzer

@rikku45: Lightning Forever, followed by Lightning and Robin.

Avatar image for deactivated-5938196c2bbcb

Man, it's like that Prada fiasco all over again...

Avatar image for louie_cloud
louie_cloud

So when are we getting Tifa as victoria secret model?

Avatar image for spexwood
spexwood

@louie_cloud: I started drooling when I read this!

Avatar image for ANUBISZER0
ANUBISZER0

@louie_cloud: louie_cloud for President!

Avatar image for xOmniCloudx
xOmniCloudx

When I first read the headline I said to myself, "Please don't be Lightning. Please be TIfa". Then I see it's lightning as expected but not wanted. Eh. Toriyama and waifu aren't done yet.

Avatar image for hmoobpaladin
hmoobpaladin

This article just reminded me that I still need to finish XIII-2 and Lighting Returns. *shudder*

Avatar image for Cruxis27
Cruxis27

@hmoobpaladin: why do you feel you "need" to if you don't want to??

Avatar image for hmoobpaladin
hmoobpaladin

@Cruxis27: I've always played and beaten every Final Fantasy game. XIII-2 and Lightning Returns are no exceptions.

Avatar image for chaosbrigade
chaosbrigade

But I'm guessing these ads are probably only used in Japan? I don't see how these ads will sell more products outside of Asia where Final Fantasy isn't as huge.

Avatar image for cynaris
Cynaris

@chaosbrigade: France.

Avatar image for chaosbrigade
chaosbrigade

@cynaris: I don't think FF is that big in France.

Avatar image for Legend002
Legend002

Lightning overall character design is one of the best in years. Probably even top 10 of all time but damn the character personality and backstory are super stale. That still doesn't stop her from being the face of the franchise.

A lot of gil is to be made with her and SE knows it.

Avatar image for Dragon_Nexus
Dragon_Nexus

This isn't an attempt to revitalise that "virtual actor" thing from the first Final Fantasy movie, is it?

Avatar image for drumjod
drumjod

It's important to keep in mind that just because a model is really really ridiculously good looking, it doesn't mean that they too can't not die in a freak gasoline fight accident. Blue steel.

Avatar image for 3D3
3D3

Stahp with the lightning!

Avatar image for veryDERPY
veryDERPY

@lim30041982: makes more sense to use ff13 lighting's wardrobe to promote lv bags than lara i'd say

Avatar image for kirbymaster5
kirbymaster5

I'm going to marry Lightning!

Avatar image for tiffanystarrxxx
tiffanystarrxxx

Associating yourself with XIII isn't the brightest idea :-/

Avatar image for JackNief
JackNief

..Even as a person who LIKED Lightning, I can't help but ask .....'why?'

Avatar image for FefnirOmega13
FefnirOmega13

why couldn't it have been terra instead

Avatar image for lenyora-sama
lenyora-sama

@FefnirOmega13:or aqua from birth by sleep

Avatar image for deactivated-5b6fca28803ac

Lightning strikes are dangerous

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Ephidel

TORIYAMA!!!!!!!!!!!!

Avatar image for jessie82
jessie82

-.-

Avatar image for Wolfkcing
Wolfkcing

I don't know crap about fashion so maybe this doesn't look so out of the ordinary in the fashion world. This instance, and the one in 2012 mentioned in this article that I also no nothing about, probably aren't the first time this industry experimented with using 3d models. I mean, they've been using drawings and paintings of men and women since forever, right?

Does the fact that this character seems like fashion would be the last thing on her mind add to her appeal or something? The "I don't want to be here doing this" expression or something?

Avatar image for doozie78
Doozie78

Boring shit trying to sell you boring overpriced shit, makes sense...

Avatar image for zerofrust
Zerofrust

HAHAHAHA. Totally fitting when i consider FFXIII lightning returns. That's a new low.

Online
Avatar image for redeemer6666
redeemer6666

No...

Just no

Avatar image for HellaStoned
HellaStoned

I would tap that cartoon

Avatar image for Pr0ving4Gr0undz
Pr0ving4Gr0undz

I can imagine a future with luxury named brand clothing as dlc in multiplayer video games. $49 for in game Gucci flip flops

Avatar image for hystavito
hystavito

@Pr0ving4Gr0undz: Heh so luxury pricing too :)

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Bilal100

@Pr0ving4Gr0undz: It's already happening in sports games with brands like Nike and Adidas

Avatar image for sdinh225
SDINH225

I know weekends are slow for gaming news but...really?

Welp, back to procrastinating on playing the Witcher games because backlogs...stinkin backlogs /firstworldproblems

Avatar image for lenyora-sama
lenyora-sama

@sdinh225: i hear ya buddy

Avatar image for larsondir82
Larsondir82

oh dear!! :(

Avatar image for ughz
ughz

Oh lordy.

Avatar image for kalgert
Kalgert

Okay... So a fashion magazine employed a digital, fantasy pink-haired bimbo to model for their clothes.

... I never thought I'd say this, but the world of fashion is stranger than the world of videogames is.

Avatar image for HellaStoned
HellaStoned

@kalgert: you never thought you'd say that huh?

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