Fallout Shelter Ads Come to Tinder

"Date a Dweller."

39 Comments

Bethesda has launched an unusual marketing campaign for its popular mobile game, Fallout Shelter, as the developer is promoting the title from within the dating app, Tinder. No, really.

No Caption Provided

People have started to discover a profile page for Vault Boy. Tinder of course is a hotbed for fake profiles, but this one actually comes from Bethesda. The company is promoting it on Twitter with the tag line "Date a Dweller."

Vault Boy's Tinder profile states that he's 25 years old and enjoys "Nuka Cola, putting out fires, taking coffee breaks, and exploring the blasted wasteland." A quote is also featured on his page that reads, "If love was radiation, I'd need a box of RadAways." How adorable.

A Kotaku reader who found the Fallout Tinder profile says the page directs you to a download link for Fallout Shelter. It would be funny for the joke to continue to an actual conversation, but that might get creepy/weird pretty quickly.

Bethesda also seems to be promoting a Vault Girl Tinder page, with the suggestion of same-sex relationships, though no other details are available. Take a look at the image below.

No Caption Provided

Fallout Shelter was announced during Bethesda's first-ever E3 briefing in June, and was released for iOS devices just minutes later (it came to Android last week). The free game lets you build your own vault and act as its "overseer." Basically, you control all the people inside the vault and must keep them productive and happy.

The game was not developed to be a big-time money maker, according to Bethesda's Todd Howard, but that's exactly what it's become. The game, the first-ever mobile title based on Fallout, made $5.1 million in its first two weeks from the sale of virtual lunchboxes, according to a research firm.

"It just shows that fans are smart; and if you give them something they think is fun, they probably reward the people who made it," Howard said back in June about the mobile game's early success.

Fallout 4, the next proper entry in the Fallout series, is due out in November for Xbox One, PS4, and PC.

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SaturatedButter

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I've never used Tinder so this "swipe right" or "swipe left" stuff is completely lost on me.

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deactivated-58b230ab9709d

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It's bad enough that Tinder is full of bots trying to get you to pay for a webcam, they even pay people cross country like pennies to flirt with people in fake profiles. Now that Fallout is getting away with posting advertisements in Tinder, just about every company will do it now and Tinder is going to be full of nothing but advertisements and bots.

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BradBurns

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@chasepayne: welcome to our twisted version of capitalism. Pretty soon ads will be injected directly into your brain.

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Ultramarinus

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Edited By Ultramarinus

Fairly sure that the ad is misplaced for target demographics in this instance..

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Nymphonomicon

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This just makes me wonder why Bethesda didn't make a Fallout dating sim instead of the free-to-pay nonsense that is Fallout Shelter... just think about the hundreds, thousands of games like Shelter flooding the marketplace and how few dating sims there are.

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datriax

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There are some incredibly stupid people on this planet to spend money on worthless, effortless, cheap, dumb shit like this, and many other mobile trash "games".

It's like being back in school, seeing that 13 year old kid taking advantage of the ignorant 6 year old. The 6 year old thinks he's getting such a great deal, while the 13 year old just robbed him blind.

Marketing really does work, as countless subhuman intellects are ravaged day in and day out by it. Unreal.

"It just shows that fans are smart; and if you give them something they think is fun, they probably reward the people who made it," -- Jesus Christ the patronizing by these asshats.

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TehMasterer2

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@datriax: And I'm pretty sure Jesus Christ never said that. :P

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Adamdroid

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@datriax: yeah you sound dangerously psychotic. there's plenty of crap games out there, but shelter isn't one of them, just because it doesn't conform to your preferred style of gameplay.

seriously, read what you wrote a couple times, you have issues.

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siarhei

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Edited By siarhei

Well, here goes the franchise. Next thing you know they will make Skyrim F2P and switch to mobile games completely...

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Adamdroid

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@siarhei: yes, since you know, FO4 will have over 400 hours of stuff to do, we are totally on the brink of extinction here. get a grip.

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vadagar1

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ugh can u imagine spending 50 years underground with the same bunch of people

pff i would rather die in the nuke fallout thank you very much

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UnbornCorpser

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Edited By UnbornCorpser

@vadagar1: Depends on the situation imagine if half of the people knew how to make games you would be set until you died. Or if you lived in a Vault similar to Braun's without the Overseer being a sadistic person.

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Gegeforce

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@UnbornCorpser: Living in a vault and play games all the time? Wow, what a life that would be!

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UnbornCorpser

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Edited By UnbornCorpser

@gegeforce: Those were just examples but odd you would state that, the way you did, when you seem to not mind coming to a gaming site with an avatar from a game.

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Gegeforce

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@UnbornCorpser: And my avatar is not just from any game, it's from Fallout! With my comment I meant that it wouldn't be bad to play games all the time in a vault!

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bellzemo

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Same sex relationship? I prefer a same person relationship.

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JagrDoc

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@bellzemo: I'm sure you'll be very happy with yourself.. ;)

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Expane

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Buyer Beware: Once you get to like 180 dwellers, the lag is brutal and many of us hit the RAM glitch. Vaults crash, and become perma-crashed and cannot progress. (how rare for a Bethesda game? )

I already got my full refund from Apple, no questions asked. (some lunchboxes and Mr Handys) What I really want however is to have a stable app that allows me to progress and not crash everytime a vault is nearing the 200 dweller max

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jefferson1964

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@Expane: I must be fortunate, as myself, wife and son are at 200 dwellers, 2 vaults on Ipads and one vault on Samsung Note 4, not one issue, other than my own gameplay, lol

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Swaghard

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@Expane: You're making me nervous over the inevitable Fallout 4 bugs. Maybe I should wait for the reviews before choosing which version to play... eep.

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Adamdroid

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@Swaghard: bullsht, buy the game, support developers who make hundreds of hours of content, and put on big boy pants.

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DAOWAce

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Edited By DAOWAce

@Swaghard: Of course you should wait for reviews.

And considering it's a Bethesda game, you should wait for a few patches and community fixes too..

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Silverline62

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Hate to admit but the game is actually enjoyable as far as F2P goes.

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phillybro806

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Fun game but it has a little too much babysitting for my taste.

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ccgod

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don't download this game it is so stupid. You have to buy the robots to even have a chance at making anything in the game unless you just sit and play it all day. and even then unless you buy lunch boxes or get really lucky sending your people to the waste land you wont have any weapons or cloths and a death claw attack will wipe out all of your people and you won't even have the caps to receive them unless you buy lunch boxes

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jefferson1964

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@ccgod: I had trouble at first and lost a couple of vaults to attack, very frustrating indeed. However, I trained a couple dwellers up and sent them to the wasteland and they brought back loads of goods. I armed everyone of my dwellers and trained everyone as well especially in Perception. I then made sure the dwellers in the first rooms had the best training and best weapons and cloths. I also made sure I had plenty of Stem Packs and Radaway. Now when I am attacked I continually pump stem packs into the dwellers fighting and usually the attackers are all killed by the second room. Since doing this I have been able to grow my Vault to 200 dwellers.

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crashdelete

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@jefferson1964: I must have a high luck stat because my first lunchbox contained an enhanced missile launcher that does 20-22 damage ... raiders have never even made it past the vault room.

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jefferson1964

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@crashdelete: Very Nice. I have never found the missile launcher in a Lunchbox or Wasteland, best I have is the flame thrower. Keeping up with 200 dwellers is tough. My wife was working on the Vault. I came home and saw happiness was at 10% and asked what happened. She said I rotated everyone into the living quarters and had your vault at 100% happiness but once the women were pregnant it plummeted to 10% happiness...LOL......

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crashdelete

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Edited By crashdelete

@jefferson1964: I'm at 50 and I think I'm gonna keep it like that until i'm finished raising everyone's stats. It's already getting hard to keep track of everyone!

Lol, maybe it's because they knew all the babies would be executed to maintain the 200 limit. God damn you overseer!

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normanislost

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@ccgod: funny cause I've been completely fine without spending a single penny, maybe you should check your building layout

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ccgod

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@normanislost: how do you collect resources to keep everyone alive and happy unless you're playing it all the time?

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demondogx

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@ccgod: The robots only collect for you when you are online, while you are offline it either auto collects or your vault does not produce,nor consume power/food/electricity not sure witch

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ccgod

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@demondogx: no they collect while you're off and rad aways are bugged because they're not producing while its off and my stim packs are. And if you're logged out of the app your stuff just runs out because no one there to collect it

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DaVillain-

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DaVillain-  Moderator  Online

I have a bad habits dating dirty girls and dating a dweller is no different.

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xolivierx

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Edited By xolivierx

@davillain- : yeah, but never forget, a ghoul is always wet and you don't need foreplay. Just find a juicy rotten spot and get your freaks on.

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Warriors30

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@xolivierx: I'm more aroused than I should be... But please tell me more about juicy ghouls.

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DaVillain-

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DaVillain-  Moderator  Online

@xolivierx: Fapping FTW.

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xolivierx

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