Exercise to Unlock Pong in New Atari App Releases

Atari gets into fitness tech.

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Atari, the company that dominated the video game market for much of the the '70s and '80s, is now getting into fitness tech with the Atari Fit app for iOS and Android devices.

Atari fit aims to motivate users to get fit and healthy by earning points that will unlock classic Atari games like Pong, Super Breakout, and Centipede. The app is compatible with other fitness devices like Fitbit, Jawbone, and Android Wheat, and can also collect data from other fitness apps such as RunKeeper, Apple Health, and Google Fit.

Basically, the app gamifies more than 100 exercises and more than 30 workout plans. The more you get in shape, the more points you'll earn, which can then be used to unlock Atari games as well as points that can be redeemed at the pharmacy chain Walgreens.

The app is free to download, and was developed by 8BitFit, which is focused on gamifying fitness, and an award-winning production studio called Gametheory.

"With Atari Fit, players from around the globe can exercise, play and get healthy together by providing a gamified fitness experience unlike any other app currently available," said Fred Chesnais, Chief Executive Officer, Atari, Inc. "By uniting the universal need to exercise and live healthfully with the entertaining experience unique to Atari games, we've created an app that proves fitness can be fun.”

Atari, which has changed ownership multiple times since its glory days, was recently in the news for pressuring developer Jeff Minter to pull his tunnel shooter TxK because it's too similar to Atari's Tempest 2000.

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