Even Video Game Companies Are Getting In On The Super Bowl Halftime Kid Memes

Super Bowl 52 turned out to be a terrific game, coming down to the final seconds before the Eagles emerged victorious over the Patriots. But while the actual on-field action was great (and record-setting, in terms of offense), it was a brief moment during halftime that has had many people talking.

During his halftime performance, Justin Timberlake went up into the stands to cap things off by singing and dancing in the stairway. At one point, he gets a young boy involved who could seemingly not be less interested in what's going on. The kid (who does seem excited about his newfound fame) ultimately takes a picture with Timberlake using his phone. He also glances at his phone to do something, and hence, a meme was born.

As is to be expected from such a moment, social media sites like Twitter have been flooded with everyone's spin on it. Among those to get in on the action are a variety of game developers and publishers. These range from joking about the kid's reaction to what he was looking at on his phone to other moments from the half-time show, like some of Timberlake's attire.

Twitter accounts for those outside of the games industry also had their own jokes to make. Those included The Walking Dead's tweet about the bizarre, low-fidelity representations of players on-screen at certain points in the game.

Waypoint editor-in-chief Austin Walker pointed out how Timberlake's clothing at one point looked like something out of the upcoming Far Cry 5. Ubisoft, the company behind the series, had a retort of its own.

You can check out a sampling of other comments on the Super Bowl below.