Eat Oreos, Get Halo Infinite DLC

Microsoft partners with the maker of Oreos, Cadbury, Nutter Butter, and more for a new campaign.

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Microsoft has partnered with one of the biggest food companies on the planet for a new campaign focused on Halo Infinite. If you've been to a grocery store recently, you might have noticed an assortment of Halo-branded sweet snacks, and this is the result of a new deal between Microsoft and Mondelez, the company that owns brands like Oreo, Cadbury, Sour Patch Kids, Nutter Butter, and more.

Packs of Mondelez snacks with Master Chief on the box will come with codes to unlock special content for Halo Infinite, like the Monarch multiplayer armor for Halo Infinite. In Canada, this promotion is called Snack On With Xbox and in the US it's called Level Up Your Game.

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The fine print of the promo states that the Halo Infinite DLC included with the snacks will be available as a timed-exclusive for three months following the game's release date in 2021. These promos are rolling out now presumably because the deal was in place before Halo Infinite's delay to 2021.

Microsoft also said in its blog post that this campaign with Mondelez is just one of many for Halo Infinite. The company will release a follow-up blog post collecting all of these in the time ahead.

Halo Infinite was originally expected to release as a launch title for the Xbox Series X/S, but it was delayed to 2021 due in part to complications related to COVID-19. The game is also coming to Xbox One and PC, and it will feature a lot of explosion sounds.

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