EA Won't Have Booth at E3 2016, Briefing Scheduled for Sunday Afternoon
[UPDATE] The Entertainment Software Association, the group that organizes E3 every year, has responded to EA's announcement.
New Nintendo Switch With Better Battery Life Announced - GS News Update Next Pokemon Go Community Day Features Shiny Mudkip - GS News Update Call Of Duty: Modern Warfare - 2v2 Gunfight Multiplayer Gameplay PUBG Remasters First Map With New Update - GS News Update New PS4 System Update 6.72 Out Now - GS News Update Top Gun: Maverick - Official Trailer (2020) | SDCC 2019 Marvel's Avengers Story And Co-Op Details Announced At SDCC - GS News Update Rick And Morty Season 4 First Images Revealed Ahead Of Comic-Con Panel - GameSpot Universe News Update Rainbow Six Siege Update Nerfs Several Operators - GS News Update Overwatch Summer Games & Role Queue Feature Announced - GS News Update Quentin Tarantino's Star Trek Might Be His Final Movie - GameSpot Universe News Update Dragon Quest's Hero Might Join Smash Ultimate This Month - GS News Update
"EA's player experience underscores E3 as the global launchpad for video game news, announcements, and excitement. As always, we continue to look forward to their contributions to E3 week and can't wait to play the games ourselves," ESA senior vice president for communications Rich Taylor said in a statement to GameSpot.
The original story is below.
Breaking years of tradition, publisher Electronic Arts has announced that it will not have a booth on the E3 2016 show floor this year, and its briefing will take place Sunday afternoon instead of later in the week.
EA's new event is called EA Play. The briefing itself will take place at Club Nokia at LA Live (right next door to the Los Angeles Convention Center) on Sunday, June 12 at 1 PM PST.
Last year, Bethesda held its first-ever E3 briefing on the Sunday before E3. That event took place in the evening, so if the Fallout company decides to hold another one this year at the same time (something it hasn't yet committed to doing), it appears there won't be a conflict with EA's.
Though EA won't have its regular booth in the Los Angeles Convention Center's South Hall, the FIFA and Battlefield publisher will still host private meetings, a representative told GameSpot.
"Our players are the driving force behind everything we do," EA said in a statement announcing EA Play.
EA has rented Club Nokia for June 12-14, during which people can stop in to try out new games, take in "live events," and purchase memorabilia, among other things. A similar event will held at London's The Mermaid on June 12.
An EA representative told GameSpot that tickets will need to be reserved in advance due to limited space, but tickets will indeed be free. On the EA Play website, EA said it will share more details in the coming months regarding how people can get tickets.
EA Play events, including the briefing, will also be streamed live. GameSpot will have more details on EA Play 2016 as they're made available.
E3 2016 officially runs June 14-16.
Got a news tip or want to contact us directly? Email email@example.com