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EA Teases Next Game From Halo Co-Creator's Studio

Industrial Toys is making something "innovative" for EA.


Earlier this month, mega-publisher Electronic Arts announced that it had acquired Bungie co-founder Alex Seropian's mobile game studio Industrial Toys for an undisclosed sum. At the time, EA said Industrial Toys will work on "bringing new game concepts to life," but the company didn't offer any further specifics. We still don't know exactly what Industrial Toys is working on, but now EA CFO Blake Jorgensen has teased the project a little further.

Speaking on an earnings call, Jorgensen said the game is "innovative," and that it may be out in the "next couple of years."

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"I won't yet tell you what they're working on but you will see something in the next couple of years coming out of that studio that we think is pretty innovative in the mobile space," he said. "So we're very excited."

Jorgensen said EA was attracted to Industrial Toys as an acquisition target because EA as a company was impressed with the team and the quality of their ideas.

Industrial Toys, which was founded in 2012, says its aim is to make "mobile games for core gamers." The studio has released two games so far: Midnight Star and Midnight Star: Renegade, featuring music from System of a Down's Serj Tankian.

As for Seropian, he is an industry veteran. After leaving Halo studio Bungie, he experimented with outsourced game development at Wideload Games. After that, he led Disney's games division through a time that saw the closure of Propaganda Games and Black Rock, as well as the cancellation of Pirates of the Caribbean: Armada of the Damned. In 2012, he founded Industrial Toys.

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