EA Stock Price Drops After Star Wars Battlefront 2 Microtransaction Removal

The company's stock price is still up 42 percent this year, though.

148 Comments

Late last week, on the eve of Star Wars: Battlefront II's wide release, Electronic Arts made the huge announcement that it was temporarily removing microtransactions. EA did so in the wake of a wave of criticism about how players could spend money to buy loot boxes, which contain items that theoretically provide an advantage on the battlefield. It appears that Wall Street is taking notice of this move, as EA's stock price closed on Friday, November 17--the day Battlefront II came out--down by around 2.5 percent.

That comes out to around $2.78, dropping EA's stock price to $108.82 at market close on Friday. The market opens again on Monday morning, so we'll see what happens then. For the month overall, EA's stock price is down by 7 percent, though for the full year, EA is doing incredibly well; it's stock price is up 42 percent this year.

EA submitted documentation with the United States Securities & Exchange Commission last week that said the removal of microtransaction is "not expected to have a material impact on EA's fiscal year 2018 financial guidance." For the year ending March 31, 2018, EA expects to make $5.075 billion in revenue and a profit of $1.136 billion.

EA will add microtransactions back to Battlefront II in the future, though it remains to be seen when they'll come back and if the progression/loot crate system is changed. If microtransactions come back before the end of EA's FY18, EA's revenue and profit could be even higher.

Star Wars: Battlefront II's microtransaction/loot crate system was highly contentious and controversial running back to when players discovered how the system worked in October's open beta. Loot boxes come with random items, but instead of things that are cosmetic only, they can also contain game-affecting things like deadlier grenades or cloaking abilities that give players a theoretical advantage.

EA's statement on the removal of Battlefront II's microtransactions quoted DICE boss Oska Gabrielson as saying, "We've heard the concerns about potentially giving players unfair advantages. And we've heard that this is overshadowing an otherwise great game. This was never our intention. Sorry we didn't get this right."

With all in-game purchases for Battlefront II now removed, progression is now exclusively tied to gameplay. EA is bringing back microtransactions "at a later date," but not until the studio has time to make unspecified "changes to the game." More details on this changes will come later as DICE considers more feedback and date. One possibility is that Battlefront II's microtransactions will return as cosmetic only, as is the case in Overwatch and other games, though this is just speculation.

"We have created a game that is built on your input, and it will continue to evolve and grow," Gabrielson explained.

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BloodMist

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Oh no, think of the children.

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tomservo51

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I was worried when Disney gave all the videogame content to EA. This is exactly why.

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R4gn4r0k

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"We have created a game that is built on your input, and it will continue to evolve and grow,"

Shame, was hoping for it to crash and burn.

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Hydra9268

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RE: "We have created a game that is built on your input, and it will continue to evolve and grow," Gabrielson explained.

They said the same thing about Mass Effect Andromeda.

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benjinder

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Pocket lint.

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hollywood1

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Edited By hollywood1

People are WAY over reacting. Star Wars Battlefront II is a fantastic game. Improves on the original in every way. Plus what people complaining don't seem to realise is that EA have not charged $49 for a season pass. The micro transactions are OPTIONAL! So just calm down you sound like a bunch of whiney ungrateful little kids. Self entitlement amongst gamers is ridiculous.

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burtonboy05

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Edited By burtonboy05

@Enragedhydra: i like the game too, its just the progression system that sux. I dont mind mtx being in there as i just dont buy them, but i have no issue if people do. Its the randomness of rewards what i despise the most and super long grind. Bust you hump for a few hours , and you unlock random junk that has no benefit from these poxy loot boxes based on rng. Again im more than happy to have pay to win, but even paying you still get tonnes of worthless shite. That is my main gripe. I also hate that you cannot select maps you wish to play on. Since it launched there are still a lot of maps ive not even played.

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hollywood1

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@burtonboy05: Your logic and common sense is wasted in here. Don't feed the trolls man. Triggers them, unfortunately.

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Hydra9268

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@hollywood1: Heroes are much more potent than the regular grunts you start out with. If you want to be on the same competitive playing field, you either need to grind for hours and hours, or you fork over the funds. Those are the only two choices. It's a gambling racket.

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Creepywelps

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@hollywood1: Lol, shilling ain't easy, huh?

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hollywood1

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@creepywelps: grow up kid. I love the game. Sorry you don't. Your loss.

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hollywood1

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@creepywelps: awwww look at the lil kid using all the new buzzwords! so cute. Good boy.

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Creepywelps

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@hollywood1: Lol @ it being a new buzzword...

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deactivated-5a50575ec5600

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@hollywood1: Buyer's remorse is a powerful force for instilling cognitive dissonance.

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hollywood1

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@Raidendude153: um... Im enjoying it, I enjoy playing it... why are you trying so hard to convince me I'm not?!? are you seriously that lonely and petty? dude. Who cares if I like it. You don't? good for you.

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hollywood1

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@Raidendude153: Oh I get it, you're trolling. Just to be an ass. ok, gotcha! Good for you keyboard warrior, you're a champ!

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deactivated-5a50575ec5600

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@hollywood1: I'm sorry that discussion simply eludes you, but dismissing me is much easier so feel free to continue doing that. : )

You're a Star Wars fan that would have been happy with a pile of shit in a box, let's not pretend any further.

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hollywood1

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@Raidendude153: It's not discussion when you're being a jerk mate. I was discussing. I was discussing how I like the game and you were trying so hard to imply otherwise and for that reason, I don't want to waste anymore time talking with someone like you. I've been a member here since forever and jerks like you are simply immature wastes of time. Peace and blocked.

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deactivated-5a50575ec5600

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@hollywood1: I joined this website 2 months prior to you in the same year you did, and blocking me only proves my point entirely.

You're saying you like the game, with no details. I am saying that is as baseless as someone saying they like X or they dislike X, you're not prone to discussion, just another mindless proponent of a game unworthy of success.

"It is an enjoyable game, I'm loving it. Go ahead and buy it on sale. Awesome. I'm sure there are great Black Friday discounts." Lord, do you even think before you hit submit? It's like you're a mindless robot named consumatron 4000.

Enjoy the time you spend on it, but just because you enjoy something that doesn't mean it's good or unworthy of negative attention.

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XenomorphAlien

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@hollywood1: Oh I'm sure it's an enjoyable game, but after how EA tried to make us pay even more and made it top priority, I'm buying it on sale and used at the most. EA needs to get the message that not many of us want to pay to win in a $60 game.

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hollywood1

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@xenomorphalien: It is an enjoyable game, I'm loving it. Go ahead and buy it on sale. Awesome. I'm sure there are great Black Friday discounts.

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H20-XCV

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That's right you poor peasants, bow down to your corporate masters as us rich folks run the world. Our stocks will drop a little but you'll keep buying our games and you'll keep paying for micro transactions. We run you! Now move out and quite your whining.

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Thanatos2k

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Edited By Thanatos2k

You know the best part of this? EA's greed is to blame for this disaster, but not just in the obvious way.

See, EA has been pushing their premium EA Access money grabbing service, promising to let people play their games before release.

Now, EA had to know the microtransaction fracas was coming, so normal behavior for this type of scummy game is to put a hefty review embargo on the game so that people won't see how sleazy the game is until after they already have it in their hands and it's too late. They already "promised" to fix the issues after the disastrous beta, and normally they could have kept claiming this right up until release.

Unfortunately for EA, they had to let their EA Access people play the game early - which let people detail loud and clear that the game was trash. EA could not keep it under wraps, and people were able to start cancelling their preorders en masse in time before the actual release.

EA got what it deserved. By pushing additional greed through a monetized service, they've prevented themselves from their traditional sleaze tactics of scamming the preorder people.

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Hydra9268

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@Thanatos2k: Kind of like Well's Fargo shenanigans. Greed blinds people to unethical business decisions.

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hollywood1

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Edited By hollywood1

@Thanatos2k: Calm down.

"EA has been pushing their premium EA Access money grabbing service, promising to let people play their games before release"

Nope, gimme a break, you're acting like a drama queen. Why are you so angry? Sheeeesh. The game isn't "scummy" as you said. it's actually really fantastic. Have you even played it? Have you even played the campaign? it's so faithful to the lore and the genre.

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Thanatos2k

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Edited By Thanatos2k

@hollywood1: lol look at you, feebly defending EA and this mediocre game and telling others to calm down.

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hollywood1

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Edited By hollywood1

@Thanatos2k: well, you still didn't answer the question ronnie... have you even played it?

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Thanatos2k

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@hollywood1: One wonders if you've read the comments below.

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hollywood1

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@Thanatos2k: Have you even played it?

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JanesAnsible

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Edited By JanesAnsible

I upvoted this because the investors I am sure are greedy little bastards and are not real gamers. Real gamers are happy.

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Hydra9268

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Edited By Hydra9268

@JanesAnsible: I'm a shareholder via a mutual fund and a gamer. I am very much not happy with EA. They run their business in an unethical way. There's no long-term outlook for what they're doing. If they don't change their ways I feel EA is going to either be bankrupt or bought out by a bigger conglomerate.

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Thanatos2k

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@JanesAnsible: Real gamers are not happy. The game is still mediocre, the progression is awful, and the microtransactions are coming back.

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hollywood1

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Edited By hollywood1

@Thanatos2k: Nope, nope and nope, well "maybe" on your last point. But who cares. So they bring them back! Big deal. Would you rather have a $50 season pass or have OPTIONAL micro transactions?

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Thanatos2k

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Edited By Thanatos2k

@hollywood1: Hahahah like those are the only options! Does someone smell astroturf?

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hollywood1

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Edited By hollywood1

@Thanatos2k: yeah mate, that's right deflect, Don't answer my actual common sense logical question.

If have nothing of substance to add to the conversation, just leave. If you're going to cry 'Ooohhhh big bad company EA boo hoo they are being mean and giving me options.' Waaaa Waaaa... :( sniff sniff. Peace out.

Who cares, so what? quit your crying. Suck it up, grow up, put on your big boy pants and play it or don't. No one will care if you don't play it. Your loss. If you want to have a semi intelligent discussion then go for it.

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Thanatos2k

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Edited By Thanatos2k

@hollywood1: There's nothing logical about a question that says: "Would you rather be punched in the face or kicked in the crotch?"

It's laughable, it's leading, and it's stupid, like your defense of EA.

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hollywood1

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@Thanatos2k: Calm down Ronnie. Life isn't that bad.

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Thanatos2k

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@hollywood1: Which makes one wonder why criticisms of this mediocre game trouble you so much.

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hollywood1

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@Thanatos2k: Makes me wonder Ronnie, why me actually liking and enjoying playing the game makes you so angry?!

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deactivated-5a50575ec5600

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@hollywood1: And you say I am a troll?

Take your pills and get some exercise man, you don't seem to be healthy in any sense of the term.

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