GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links.

EA Promoting Madden NFL 15 With This Bizarre Ad Starring Kevin Hart and Dave Franco

Publisher launches "Madden Season" ad campaign with video featuring Kevin Hart and Dave Franco, as well as pro football players.

Please use a html5 video capable browser to watch videos.
This video has an invalid file format.
Sorry, but you can't access this content!
Please enter your date of birth to view this video

By clicking 'enter', you agree to GameSpot's
Terms of Use and Privacy Policy

Electronic Arts today launched a funny ad campaign for upcoming professional football game Madden NFL 15, and it might just be the most bizarre video game commercial we've ever seen. Heralding the arrival of "Madden Season," the video stars celebrities Kevin Hart and Dave Franco, giving us a look at their heated and wildly over-the-top rivalry.

The Madden NFL spot also includes cameos from NFL stars like Colin Kaepernick, LeSean McCoy, Dez Bryant, Von Miller, and Damian Lillard. The folks behind Epic Meal Time also make an appearance, because why not? You can expect to see a version of the trailer on broadcast TV in the lead-up to Madden NFL 15's release on August 26 for Xbox 360, Xbox One, PlayStation 3, and PlayStation 4.

If you're looking to upgrade to an Xbox One, Microsoft and EA Sports have teamed up for a special Madden NFL 15 bundle that includes a system and a copy of the game for $399.

Got a news tip or want to contact us directly? Email

Join the conversation
There are 104 comments about this story