EA pays YouTube producers to promote its games

Company says "User-generated videos are a valuable and unique aspect of how gamers share their experiences playing the games they love, and one that EA supports."

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Earlier this week it was revealed that Microsoft paid YouTube producers to create video content that promotes the Xbox One, and now it's confirmed that Electronic Arts is operating a similar program. An EA representative confirmed the program, called Ronku, to The Verge after documents detailing its guidelines leaked on noted game forum NeoGAF yesterday.

Under the terms of the program, YouTube producers were paid to publish video content for Battlefield 4 and Need for Speed: Rivals. Each "assignment" had specific objectives, like focusing on in-game activities including taking down an entire skyscraper in Battlefield 4 or crossing the finish line in Need for Speed: Rivals. For Battlefield 4, producers were told not to make videos featuring any glitches they might encounter during gameplay.

Participants in the program could earn $10 per thousand video views from a maximum of three videos. Other games featured in the program were FIFA 14, Madden NFL 25, NHL 14, and Plants vs. Zombies 2, all of which granted payments of $10 per thousand views.

As The Verge points out, the issue here is not EA finding a new way to promote its games, but rather the way in which the company is reportedly going about it. The Federal Trade Commission mandates that endorsers "clearly and conspicuously" inform their audience that they are working on behalf of a company. However, the documents from NeoGAF suggest that producers of EA's Ronku program are barred from making such a disclosure.

"You agree to keep confidential at all times all matters relating to this Agreement and any Assignment including, without limitation, the Details and Compensation listed above," the document supposedly reads.

We have not been able to independently verify that this line from the agreement is in fact genuine, but the Ronku program itself is indeed real.

"Through EA's Ronku program, some fans are compensated for the YouTube videos they create and share about our games," an EA representative told The Verge. "The program requires that participants comply with FTC guidelines and identify when content is sponsored. User-generated videos are a valuable and unique aspect of how gamers share their experiences playing the games they love, and one that EA supports."

"We explicitly state in the Terms & Conditions of the program that each video must comply with the FTC's Guidelines concerning Use of Testimonials and Endorsements in Advertising," the representative added.

Microsoft and Machinima described their promotional partnership as nothing more than a standard agreement.

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beuneus12

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<< LINK REMOVED >> to bad its the one for X1, more interested in a EA shamelist

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Draign

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<< LINK REMOVED >> Come on..How can you not like TheRadBrad? You can sit here and honestly say he doesnt deserve to get paid for his content?

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beuneus12

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So basically if no1 says anything negative in their video reviews about a game, I know they are paid off and can discard their opinion.
Thnx for the update EA!

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Ayato_Kamina_1

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<< LINK REMOVED >> if you view a video about a game from EA and the reviewer DOESN'T say at least one bad thing about an EA game... surely you should suspect bullshit straight away :p

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Draign

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<< LINK REMOVED >><< LINK REMOVED >> What if someone is just playing the game saying nothing at all?

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HowlPendragon

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Get out, Leon Cole from Facebook

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Darkeus

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<< LINK REMOVED >><< LINK REMOVED >> Actually, I myself had no clue that what you post on Facebook shows up here. But I am sure most people DON'T know that. So that is why you see a lot of them. They are posting on the Facebook link to this story and their post end up here.

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Grenadeh

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No it doesn't. Not that you can see this you Facebooker.

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Vinnvn

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They forgot to add "create video content to promotes ONLY the Xbox One version of the EA games."

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beuneus12

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Examples of paid of youtubers for BF4:


Based on videos matching timeframes and condition criteria:
FRANKIEonPCin1080p
TheRussianBadger
Doom49
Jackfrags
ThePwnstar4hire
blackmesatech
Luetin09
Matimi0
XfactorGaming
LevelCapGaming
Westie
The Red Dragon

3 • 
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BehemothBlade

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<< LINK REMOVED >> Good thing Total Biscuit is not there.

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Grenadeh

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<< LINK REMOVED >> Even paid for shills couldn't make BF4 look or sound good.

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Grenadeh

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Let me guess, far less hatred for EA doing this than MS.

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HowlPendragon

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<< LINK REMOVED >> EA and MS are basically the same company

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Grenadeh

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@HowlPendragon @Grenadeh Except by same company you mean not remotely similar in any way whatsoever other than the fact that they both are dirty sons of bitches.

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HowlPendragon

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<< LINK REMOVED >> Exactly

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Kunasha

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<< LINK REMOVED >> Are you suggesting this community is often light in its criticism of EA?

It's not. People here hate EA, and we scoff and laugh when they are repeatedly voted as the worst company in America; and we have every reason to. They truly treat gamers like shit.

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Grenadeh

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<< LINK REMOVED >><< LINK REMOVED >> The MS article has like 5x more comments. I just don't feel the hatred yet.

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Darkeus

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<< LINK REMOVED >><< LINK REMOVED >> The only reason that this would get less hate is because people are not in the least surprised that EA would do something like this. For the Microsoft story, you have fanboys of both consoles either defending on destroying Microsoft for this. A lot of that hate is really just people arguing.

With EA, I don't think anyone is surprised that they do this. EA has lost a lot of fans in the last three years and they need all the help they can get. And there are nowhere near as many defenders of EA left as their are of Microsoft.

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Grenadeh

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<< LINK REMOVED >><< LINK REMOVED >> Nah GS whiners would never miss a chance to complain again.

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Kunasha

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<< LINK REMOVED >><< LINK REMOVED >> This article just came up. Just sit back and wait for it; it'll come. In fact I'll be surprised if this shitstorm ends up being smaller than the one about MS, and if it does end up that way I suspect it'll be because people have already complained about what is basically the same story.

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Grenadeh

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@Vidpci @Grenadeh EA is worse than cancer. EA is like bubonic cancer plague nanites. From Satan.

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HowlPendragon

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Of course, MS asked their best buddy EA to bail them out of this by making it seem like a normal business practice.

Because if EA does it then is MUST be ok. Lol

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Vinnvn

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Long, long time ago Youtube use to block gameplay videos, but now....

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Ellinax

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preach it

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Saladudo

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Here's your positive review:

Mass Effect is a generic Sci Fi interactive movie with many action sequences and a few RPG elements, developed by Bioware as they had made Kotor without the ties of the Star Wars franchise. Narrated in a 3D game engine, it tolds a really interesting and original story full of surprises and plot twists... for those who never ever had seen or read any classic of the genre, of course.

You can play as male Sheppard or female Sheppard. Quick pros-cons-differences: John can only screw one nut per game and Jane walks and behaves like a dude, wide-open legs and all.

The dialogue mechanic is dull, with too obviously marked right/wrong options and full of bias on subjects like sexuality, morality, ethnics, politics, etc but somehow it compels players to get to know every combination and its consequences.

As for the game per se, it's not the humanity's eleventh marvel but is totally addictive. You'll end up every mission saying "This is it, I'll quit after getting back to the Normandy and saving" but you wont. Somehow it seduces and traps players into completing every quest and collect every collectible item out ther for collection sake, resulting in an ashaming amount of gameplay hours.

About The End, it's not a big deal. despite all the negative hype around it. You won't feel offended by its theatrically epic gibberish if you already didn't gave a dime for the previous 99% part of the story.

Hope you enjoy the game.

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Grenadeh

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<< LINK REMOVED >> Muslim. Is he allowed to be muslim?

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BehemothBlade

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OHHHH! so that is where all the money goes disguised as charity!

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The_Gaming_Baby

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This is so sly

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nyran125tk

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ok...its official....................i dont trust anyone anymore. Time to build the barricades!!!

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nyran125tk

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Only reviews on you tube i trust, are the ones giving the games sht.


I knew there was something weird about some of those dodgy super positive gaming reviews on you tube.

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beuneus12

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a bit more detail if anyone is interested:


<< LINK REMOVED >>..


[bump]

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Moonco

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Moonco  Moderator

I'm starting to believe that all of this is Obama's fault

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BehemothBlade

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The best way to review a game is by playing it yourself.

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Baconelite

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<< LINK REMOVED >> What's the point of that? That means you've already paid for it.

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Mr_Big_Boss

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<< LINK REMOVED >><< LINK REMOVED >><< LINK REMOVED >>but then we would all know which games are terrible and EA would go out of business

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BehemothBlade

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<< LINK REMOVED >><< LINK REMOVED >><< LINK REMOVED >> There is another way, if ALL games get a demo.

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Baconelite

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<< LINK REMOVED >><< LINK REMOVED >><< LINK REMOVED >> Lol. Piracy, the only honest review.

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Mr_Enlightened

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You may think you hate EA, but in reality you are hating yourself.


Psychoanalysis y'all

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<< LINK REMOVED >> do_what now?

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beuneus12

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<< LINK REMOVED >> sup spock?

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