EA nets FIFA license extension
International soccer organization in cahoots with publisher through 2014; deal covers sim, manager, fantasy games.
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Fans of Electronic Arts' FIFA series got some good news today. Likewise, those who aren't fans are probably crying foul and squirming on the floor clutching their ankles and shins.
The game publishing giant today has extended its exclusive license with FIFA through 2014, the soccer organization announced today. The deal grants EA the rights to make FIFA-branded soccer games in the sim, manger, and fantasy genres. The agreement covers console games, mobile phone games, and Web-based games.
The marriage between EA and FIFA appears to be going well. The two made their first vows way back in 1993, when EA released FIFA International Soccer for the Genesis. The company expanded the FIFA universe with FIFA Street in 2005. To put things in perspective, by the time this deal is over the two will have enjoyed a 21-year matrimony.
The latest FIFA-branded EA game is 2006 FIFA World Cup, which dribbles into stores this week. Today's deal almost ensures two more World Cup soccer games from EA in 2010 and 2014.
In the sports sector, EA currently has exclusive deals with FIFA, NASCAR, the National Football League, the Arena Football League, NCAA College Football, the PGA, and pro golfer Tiger Woods.