EA Game Innovation Lab opens at USC

USC's new Interactive Entertainment Program can be found in the Robert Zemeckis Center for Digital Arts.

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University of Southern California officials cut the ribbon on the Electronic Arts Innovation Lab today, marking the beginning of its fledgling EA Interactive Entertainment Program. The center can be found in the Robert Zemeckis Center for Digital Arts, named after the Cast Away director.

Late last year, USC joined the growing list of campuses offering degrees in interactive media. That move was followed early this year by Electronic Arts' decision to back the program with a multimillion-dollar donation. The program, a three-year Master of Fine Arts degree in interactive media, is designed to give aspiring developers a solid background in all facets of game design.

"USC has always been on the cutting edge of entertainment education and now is home to a world-class program that will help train talented people for careers in interactive entertainment," said Don Mattrick, president, Worldwide Studios, Electronic Arts. "This is the perfect marriage of creative leadership that will empower young storytellers to express themselves in a new medium."

USC also announced the creation of the Electronic Arts Endowed Faculty Chair, the first-ever faculty chair at a university specifically created for the study of interactive entertainment. Electronic Arts is expected to announce an executive to serve in the post in the upcoming weeks.

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