EA-branded 'sporting goods' en route

Megapublisher signs deal with Toy Island to make EA Sports-branded athletic playthings for all ages.

20 Comments

When EA Sports president Peter Moore announced EA Sports Active last year, he said the Wii fitness game would be compatible with a series of real-world accessories. This week, the planet's second-largest third-party publisher announced a deal to release "a unique new line of sports equipment that will bring the excitement of video game simulation outside onto the fields of play."

</img>

The agreement with manufacturer Toy Island Partners will see a new line of EA Sports-branded toys aimed at children launch this fall. The toys will use such high-tech bells and whistles as infrared, motion, and balance sensors to help youths hone their technique, speed, and power in five sports: baseball, basketball, soccer, hockey, and football. EA Sports currently develops and publishes games related to four of those pastimes, including the NBA Live, FIFA, NHL, and Madden NFL franchises.

So far, four unnamed EA Sports toy types have been revealed. The first will be a series of "interactive training tools," which will act as virtual coaches and will even issue and receive voice commands. Another line will offer encouragement by providing cheers when players use good form, and yet another will feature a series of Nerf-like high-density foam balls to teach younger children basic motor skills. Lastly, EA and Toy Island will offer all-in-one starter kits, which will feature all the equipment youths will need to start training for a sport.

"Our goal is to take the EA Sports brand deeper into the fabric of sports, and into new markets that allow more people to unleash their inner spirit of sports and competition," said Moore in a statement.

Got a news tip or want to contact us directly? Email news@gamespot.com

Join the conversation
There are 20 comments about this story
20 Comments  RefreshSorted By 
GameSpot has a zero tolerance policy when it comes to toxic conduct in comments. Any abusive, racist, sexist, threatening, bullying, vulgar, and otherwise objectionable behavior will result in moderation and/or account termination. Please keep your discussion civil.

Avatar image for NoseWeed619
NoseWeed619

318

Forum Posts

0

Wiki Points

0

Followers

Reviews: 10

User Lists: 0

Wow. Ummm. Ok. Basic Motor Skills are good and all...

Upvote • 
Avatar image for Superdude475
Superdude475

1887

Forum Posts

0

Wiki Points

0

Followers

Reviews: 9

User Lists: 0

No. Simply No.

Upvote • 
Avatar image for Hedfix
Hedfix

424

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

I support this 100%: It'll make it easier to tell who's an idiot and who isn't.

Upvote • 
Avatar image for enoslives7
enoslives7

1213

Forum Posts

0

Wiki Points

0

Followers

Reviews: 7

User Lists: 0

make room in the bargain-bin for more crappy EA products

Upvote • 
Avatar image for Gamer_4_Fun
Gamer_4_Fun

3862

Forum Posts

0

Wiki Points

0

Followers

Reviews: 139

User Lists: 0

Cool, nice job in FIFA 09!

Upvote • 
Avatar image for jrabbit99
jrabbit99

2836

Forum Posts

0

Wiki Points

0

Followers

Reviews: 6

User Lists: 0

It doesn't matter what you do EA Sports, I will always hate you for buying all the exclusive licenses and then ruining the games

Upvote • 
Avatar image for VolcanoMan001
VolcanoMan001

1042

Forum Posts

0

Wiki Points

0

Followers

Reviews: 11

User Lists: 0

Oh come on.

Upvote • 
Avatar image for FelixTheGreat15
FelixTheGreat15

1404

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Wow. I remember when EA just started, they were such a little company, and now look how big they are! Good job EA for engineering such a massive empire.

Upvote • 
Avatar image for kkkkknaruto
kkkkknaruto

468

Forum Posts

0

Wiki Points

0

Followers

Reviews: 1

User Lists: 0

ea wants #1 back and u cud tell competition from activison blizzard is actually making ea a better company

Upvote • 
Avatar image for PhilWil92
PhilWil92

146

Forum Posts

0

Wiki Points

0

Followers

Reviews: 1

User Lists: 0

This reminds me of the Philip Morris move. Make a website against smoking, but still sell cigarettes. In this case EA makes real sport equipment, but still sells vidoegames. Not that vidoegames are as much as a problem as cigarettes lol. EA is thinking ahead here when that arguement does come up in the future.

Upvote • 
Avatar image for ldonyo
ldonyo

666

Forum Posts

0

Wiki Points

0

Followers

Reviews: 1

User Lists: 0

Great, more lead-painted junk from China on the horizon.

Upvote • 
Avatar image for SoNin360
SoNin360

7160

Forum Posts

0

Wiki Points

0

Followers

Reviews: 328

User Lists: 3

I lost interest at "aimed at young children" we don't need any more balance-board-like accessories anyways.

Upvote • 
Avatar image for Starcraft012694
Starcraft012694

67

Forum Posts

0

Wiki Points

0

Followers

Reviews: 1

User Lists: 0

"help youths hone their technique, speed, and power in five sports well if it's as much help as EA sports are sims then those kids are getting ripped off" What are you talking about?? FIFA 09 hands down most realisti soccer game, ever made, ever, not only in the graphics, but in the feel of the controls and gameplay.

Upvote • 
Avatar image for rsox07
rsox07

69

Forum Posts

0

Wiki Points

0

Followers

Reviews: 11

User Lists: 0

this is cool

Upvote • 
Avatar image for DeltaSpirit
DeltaSpirit

1360

Forum Posts

0

Wiki Points

0

Followers

Reviews: 14

User Lists: 0

help youths hone their technique, speed, and power in five sports well if it's as much help as EA sports are sims then those kids are getting ripped off

Upvote • 
Avatar image for enix165
enix165

1848

Forum Posts

0

Wiki Points

0

Followers

Reviews: 6

User Lists: 0

Ooh, yay, now the childerkins can raise their Stamina, Speed and Strength levels! XD

Upvote • 
Avatar image for EllisSpice
EllisSpice

25

Forum Posts

0

Wiki Points

0

Followers

Reviews: 13

User Lists: 0

I think it looks good. So stop moaning you lot.

Upvote • 
Avatar image for FoxExecutive
FoxExecutive

204

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

I wonder if there stuff will come with secuROM and you can only wear those items a certain number of times?

Upvote • 
Avatar image for snipeshot11
snipeshot11

1006

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Maybe they should worry about staying committed to their games before they start thinking about this sh*t. Any money says EASHL playoffs will be a complete flop, everyone in this league has found a glitch to make themselves 99 overall. Way to go EA, you failed again!

Upvote • 
Avatar image for Skyline5
Skyline5

40

Forum Posts

0

Wiki Points

0

Followers

Reviews: 2

User Lists: 0

dont they have other tthings to invest in like i dont know themselves. They layoff tons of employees then do this. All in an attempt to imbed ea into real sports lives for better sales. make better products and you wont have to worry about it

Upvote •