EA: Battlefield 3 designed to "take Call of Duty down"

CEO John Riccitiello says publisher going head-to-head with FPS giant this fall with "a couple hundred million dollars worth of marketing"; November release confirmed.

380 Comments

Activision's Call of Duty series has dominated the first-person shooter genre in recent years, with the latest offering--Call of Duty: Black Ops--nearing 14 million in unit sales in the US alone since its November launch. However, megapublisher Electronic Arts is readying a fight against the competition with Battlefield 3, due out this fall.

Battlefield 3 is confirmed for a November release.
Battlefield 3 is confirmed for a November release.

EA CEO John Riccitiello spoke this week at the Ad Age Digital Conference in New York City, where he told a room of marketing personnel that gamers can expect "a couple hundred million dollars [worth of] marketing against these two products," referring to Battlefield 3 and the new Call of Duty game due out this fall. Further, he noted that Battlefield 3 is "designed to take [Call of Duty] down."

In addition to hyping the shooter war between Activision and EA, Riccitiello confirmed reports that Battlefield 3 will launch this November. Unfortunately, he did not announce a more specific date.

As for this November's Call of Duty entry, that game has not yet been announced by Activision. However, it is expected to be a collaborative effort from Activision studios Infinity Ward, Raven Software, and Sledgehammer Games.

When Battlefield 3 is launched this November, it will become the first core entry in the series since 2005's adored Battlefield 2. Swedish developer DICE released successful offshoots Battlefield: Bad Company and Battlefield: Bad Company 2 during the time between core installments.

Battlefield 3 will sport both a single-player campaign and an online component, which can be played with up to 64 players (for the PC version only). Further, Battlefield 3 will support co-op play for its campaign and will let gamers pilot jets and go prone.

When Battlefield 3 is launched this fall, gamers will be able to pick up a $60 Limited Edition, which includes the Back to Karkand map pack. For the latest on the game, check out the newest Fault Line trailer (embedded below), as well as GameSpot's latest coverage of Battlefield 3.

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ghost688

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Call of Duty 4 MW, MW2 and MW3 are the better campain history and interaction game ever.

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sirleoxc

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oh, and i fucked all your moms last night

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sirleoxc

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oh my god you fuckin n00bs bf sucks ass why would you wanna talk about strategy with your lady friends while drinking some tea while you could **** some shit up in cod. Im leaving this thread. You people are fucking idiots.

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PatSon13

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lol @ "Battlefield 3 is confirmed for a November release."

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14LIL12

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if they want to take COD down they should've made the game for PC and ps3 only.

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tizmond

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I'll just be leaving the clueless idiots to play both these mediocre games while I'm enjoying myself on Deus Ex, Skyrim, Gears 3, Arkham City & Uncharted 3. Enjoy.... morons.

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Barighm

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Meh, just blowing the story out of proportion. Lots of devs poke fun or insult eachother.

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Birdboy226

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Skyrim > Battlefield + Call of Duty

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Nano1124

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It won't sell better. But it will be a better game.

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Tokugawa77

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The people who thumbed down my comment obviously have no sense of humor. The irony is obvious.

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bramterris

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@Tokugawa77 Ya, I don't think you understand DICE at all. DICE is a swedish based game developer, and sweds are anti capitalism, or at least pro socialism. Because of that I really doubt they would sell out. Also, if you hear them in interviews, all they say is that they want to push themselves to make a good game that they would want to play. CoD developers just say how awesome their game will be cause its Cod.

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carl_rayer

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I read a report that MW3 sales are beating black ops preorders this time last year so the COD Killer still has a way to go

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ObiWan86

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Keep the good work Battlefield!

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DKnutz187

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i might try this game hopefully theres a demo before it comes out and not wait 6 months like call of duty

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awesomesologuy

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All you guys complain about all the COD games being the same but if it's selling millions why try and fix somethign thats not broken? COD is a great game. Sure it may have some flaws but people enjoy playing it and thats what games are all about. FUN! So if you dont enjoy playing it then dont play it and quit your nagging. Battlefield 3 looks awesome and I cant wait to play both that and MW3

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Tokugawa77

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The problem with Batlefield taking down COD is that once they are on top, there is no need to produce high quality games to beat the competition. Battlefield will become the next COD, sadly enough.

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Ranger1086

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MOH took down COD......oh wait. lets see if this will maybe do better than MOH

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wedran123

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Designed to take down COD?....lulwat.....they dont need to do anything...they just need to wait a year or 2 more and it will die on its own

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bhyesilnil

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The important question is: Will it?

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Elpadrino159

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If they do take over a significant portion of the market lets hope that they don't get sloppy like the CoD series. I think DICE being the underdog has made them continually excellent fps games.

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dsliteman01

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the first four CoD games were great, but then Activision realized that their franchise was so popular that they can do the same thing over and over and people would always fall for it CoD can easily be called shovelware plz EA don't make that same mistake in the future

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mull20641

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You know what would end all arguments about this? If Valve made a Steam console, made an online military FPS and gave it after-launch support other than overpriced DLC. Can you imagine it?

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emkplayboy6

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DX11 in BF3 FTW! DX9 in COD:MW3 Fail! lol

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ace070590

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Just a glimpse of this game has made m very anxious.not only are the graphics superb, but it seems intense and very detailed...Modern Warfare 3 will have a true challenger :)

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IAm_PUFF_FearMe

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Call of Duty is very successful because its pretty simple and doesn't take a lot of skill to play so it appeals to casual gamers, there's nothing wrong with that and I enjoy them, but what I hate is that Activision rakes in millions on the games and they're basically carbon copies of each other and they have tons of flaws. So hopefully Battlefield 3 will knock call of duty off their throne and the competition will drive both companies to make better games in the future.

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shadow551991

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i agree totally. i want something that's made for MEN. as others said not for children that when they kill u they think they're the next napoleon. i want something that needs big guys' skill.

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holtrocks

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@awarriorg this is the first time they are doing games back to back like this and this is a core game has nothing to do with Bad Company they were making games to support them making the new frostbite engine for BF3 thats why it took 6 years the tech has not been there until recently

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holtrocks

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This and Brink should help ppl relize they are other better games out there than COD and everyone will get out of this "COD slump" i am sick of it i am not really a fanboy but cmon you have to see that Activison does not care about the quality of there games only $$$ and if they can sell the same product and still make millions why not? If you want a fresh new COD then don't buy MW3 and they will get the message

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wedran123

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Well....Does anyone notice that call of duty is already dieing out....no seriously....check the most popular and top played list here on gamespot.....Did you find it?....it was there about 3 months ago....well...OH too bad...ITS NOT THERE.....HEH.....God activision canned all the franchises that could rake in money for call of duty....the miracle made by 12 year olds......and Craptivision gets money only from little kids who think they are so awesome if they are good at call of duty......super mario takes more skill than call of duty....thats why the franchise was doomed to fail...ever since the release of COD4...

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hwhy

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yes..may be am from the people who even didnt play COD:BO cuz i saw it at utube and found it very much like MW2 so i didnt buy it, and yes am from the people who loved BC2 and even MOH more than MW2 and BO..at the same time i dont hate them all..but the point is as long as EA and Activison are in a competition level as long as both of them will make better games at the end for us as for example BF3, EA made this game to be as they said "COD killer"..so if there is no COD, do u expect from EA to make BF3 ?, and in return COD of course will try its best with MW3 to at least compete BF3..so it not good 4 us to make one of them especially Activison "COD" to stop making COD again..am not attacking the ppl who hates COD but its only an opinion as at the end we are the players are the winners from this "COD & BF, MOH" competition.

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hasansalamy

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i trust ea game and activation and ill wait for new call of duty this year and in this moment we will see who is better

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elitedeadman

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since it's have a coop campaign.. please, please make it at least 10hrs long

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hella_epic

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COD fanboys get a new set of diapers cuz Battlefield 3 is hitting the dance floor :D

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olcraft

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Hopefully no more aimbots this time! :)

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Tokugawa77

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I see the world of FPS as nothing more than a sad saga. Call of Duty's first four games were great, but then their success following CoD4 made them only care about making a quick buck, and the following CoD games sucked. They only care about the profit. Now Battlefield is going to topple the CoD franchise once people realize that Battlefield games are of much higher quality, and Battlefield will become the most successful FPS series. Then the sad cycle will repeat itself. All that's left to wonder is who will replace Battlefield when it becomes the next CoD.

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Ranger1086

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Now i play the battlefield games on the PC. The thing that worries me is...wonder what kind of rig i am going to need to run this game smoothly. That is what has me worried.

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awarriorg

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I'm hoping their strategy to put CoD in second place is quality-driven and not all marketing power. They are starting to release a Battlefield game every year as well, which to me is saying they're desperate.

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marvel456

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I know i'll help take down COD. Battlefield 3 - First day, first buy! Any COD game - Never going to buy

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alixkid

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@MW2ismygame Update COD is M.I.A looks like they have been left behind on the Battlefield get it, left behind by Battlefield (insert Evil Laugh)

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FBIoh3

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this is for those of you who obviously didnt play battlefield 1942, 2 or 2142. the bad company games arent really true Battlefield games. not knocking them, bc2 was fine for awhile, its just not a true battlefield game. the bad company games were more of a response to the cod games. im talking about pc only of course, battlefield on consoles just doesnt do it.

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Arel425

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I love the idea that EA is trying to break the trend that Call of Duty has started. Its cheap gaming, and honestly the battlefield series is just way better! Check out the contrast between the two videos and it will show you how ridiculous Call of duty can get. Battlefield compilation : << LINK REMOVED >> Call of duty Compilation : << LINK REMOVED >>

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icecoldkilla78

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I love both battlefield AND call of duty. I would rather battlefield focus on being battlefield instead of trying to "take down" call of duty.

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warhawk-geeby

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November is beginning to look seriously expensive.. Skyrim.. Uncharted.. and now Battlefield.. Urgh. Depressing stuff!

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Agent3sephiroth

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About time! I hope it will feel like a whole new game rather than an upgrade to BF2.

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obsequies

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call of duty every year....not really any changes to them...this new battlefield is a larger step but it took more time to make..now there's going to be little call of dutys in between the big battlefields

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Hobbes9045

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Planning on pre-ordering!

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kyle_360

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Honestly, this video was fkn epic . . .

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Gameric69

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They'll def take black ops down but who cares? Activision will (try to) strike back with a better game... we all win.

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rahulraja

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Dude call of duty should do something fast ;)

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kuda001

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I suspect the vast majority of people here will be saying the exact same thing about BF, if it succeeds, that they are about CoD now.

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