E3 announces Twitch.tv livestreaming partnership
Twitch.tv signs a three-year agreement with the Entertainment Software Association to broadcast the Electronic Entertainment Expo.
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Streaming service Twitch.tv announces a three-year partnership with the Electronic Software Association. They will be providing broadcast and coverage services during E3, starting this year on June 10-12 at the Los Angeles Convention Center. Said Jonathan Simpson-Bint, Twitch.tv Chief Revenue Officer:
Live video has changed the video game industry in a fundamental way and transformed how gamers learn, communicate and share their passion for games. Twitch looks forward to deepening consumers’ E3 online experience with top E3 news, original interviews, and behind-the-scenes E3 footage.
According to Business Wire, Twitch.tv's broadcast will be featured throughout the convention hall.
Twitch.tv currently claims 45 million monthly viewers, and has been at the forefront of esports and general gaming culture, broadcasting both Riot Games' LCS circuit as well as emergent phenomena like Twitch Plays Pokemon.
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