E3 '07: Xbox Live wraps up E3
Microsoft's Bringing It Home campaign concludes on day three of trade show; GHII tracks, game demos highlight week's offerings.
SANTA MONICA, Calif.--Attempting to lend an as-if-you-were-there feel to this year's E3 Media and Business Summit, Microsoft's "Bringing It Home" campaign has been in full swing this week. While trailers and video dominated Microsoft's offerings, the online service also saw a substantive amount of demos, dashboard themes, and picture packs.
Officially kicking off Wednesday, Xbox Live was updated with a number of trailers. Included among these were teasers for highly anticipated games such as BioWare's Mass Effect, Mistwalker's Lost Odyssey, and Firaxis' Civilization Revolution. Also added was a dashboard theme and picture pack for Ensemble's upcoming real-time strategy game set in the Halo universe, Halo Wars, for 150 Microsoft points ($1.87) and 80 Microsoft points ($1.00), respectively. Picture packs were also added for The Idol Master for 200 Microsoft points ($2.50) and Double Dragon for 100 Microsoft points ($1.25).
Day two of Bringing It Home saw the addition of several more trailers for big-name games. While not as formidable as the first day's offerings, previews added to the service included Assassin's Creed, Eternal Sonata, and BlackSite: Area 51. Microsoft also made its press conference available for download, as well as a making-of video for Sierra Entertainment's The Bourne Conspiracy.
The last day of Microsoft's campaign resembled more of the first, with several dashboard themes and picture packs highlighting the update. John Woo's Stranglehold and Microsoft's first-party Vampire Rain both received dashboard themes and picture packs. Both dashboard themes run for 150 Microsoft points ($1.87) each, while Stranglehold's picture pack costs 100 Microsoft points ($1.25) and Vampire Rain's cost 60 Microsoft points ($0.75). A picture pack for Need for Speed ProStreet was also available for 150 Microsoft points ($1.87). Not short on video content, trailers were added for Skate, Mercenaries 2: World in Flames, and Stranglehold, among others.
Microsoft also added several demos and downloads to Xbox Live this week. In addition to Blue Dragon, NCAA 08, and Ace Combat 6, demos for Stuntman Ignition, The Bigs, and Harry Potter and the Order of the Phoenix were made available for download. Harmonix's Guitar Hero II also received a new set of downloadable tracks, with covers being added for the Ramones' "I Wanna Be Sedated," Deep Purple's "Smoke on the Water," and Judas Priest's "You've Got Another Thing Coming." The fourth track pack runs for 500 Microsoft points ($6.25).
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