E3 07 dated, detailed

Newly renamed E3 Media and Business Summit will be held July 11-13 at a Santa Monica venue and a variety of Los Angeles hotel locations.

338 Comments

The Entertainment Software Association today clarified a number of significant details of the new, downsized Electronic Entertainment Expo, now renamed the E3 Media and Business Summit. In July, the ESA said the megasized and circuslike Electronic Entertainment Expo, held in the massive Los Angeles Convention Center, would be "evolving into a more intimate event."

Today, the ESA announced that such intimacy will be found in Barker Hangar, a 40,000-square-foot property located in Santa Monica, California. The organization also confirmed that the event will no longer be held in May and will now run from July 11 to 13. While the total square footage of the hanger is significant, E3 organizers say they will only sell 16,000 square feet of usable space to exhibitors.

No information on the "Big Three" pre-E3 press conferences traditionally staged by Nintendo, Microsoft, and Sony--which are not organized by the ESA--was available as of press time, though the July announcement indicated they would continue.

The ESA confirmed the event would be invitation-only and be open to both ESA members and nonmembers. "The new E3 event will be more personal, efficient, and focused, and it will provide the top stakeholders who make games, sell games, and cover games streamlined access to the people and products they most need to see," ESA president Doug Lowenstein said in a statement.

Display areas in the hangar will be limited to between 100 and 400 square feet and be much more modest than the massive booths that dominated E3s of yore. Complementing the Barker Hangar location--"where attendees will be able to casually test drive the featured video games planned for the coming holiday season and beyond," according to the ESA--will be hotel suite and meeting room sessions at a number of additional Santa Monica and Los Angeles locations.

The ESA said there will also be a number of lunchtime panels and executive presentations, as well as a serious games component to the event.

"By combining suite-based meetings with the software showcase in a controlled and business-like environment," Lowenstein said, "we believe we will successfully fulfill our primary objective of giving high-level media the best of all worlds--the chance to engage in highly personal, one-on-one dialogue with leading game company executives, as well as the chance to demo games on their own time."

Bookings for the E3 Media and Business Summit are expected to begin within the next 30 days, according to the ESA.

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-BC-Soldier91

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Summer is a nice time to have it but what will there be to cover as small as it is! Just so Sony, Microsoft, and Nintendo can sell their products off, how about some of the smaller publishers, I don't just watch to see some kind of new real time weapon change, I watch to see what everyone else brings to the table.

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tao707

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i dont get why e3 the only one sized down. cause toyko game show is way bigger in terms of attendance, i mean come on over 3 days over 192,000 people went and u dont see any of the comapnies threatning to leave that

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skaner

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"E3 is dead. Smaller is NEVER BETTER!!! No one cares about "intimate" gaming enviroment. Who ever said "Hey, lets go play an intimate game of Halo." or "I loved that new God of War trailer in this new intimate enviroment." NO THEY WANT BIG, People want to get whipped into a frenzy and go nuts about games in a way they never could before and look at hot booth babes. E3 will fail this year. If they are smart they will go back after this year. Morons"--gtrslinger lol, that is so true.

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sizzlemebacon2

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This is a good thing now game developers can spend more money on their games instead of making fancy booths and paying scantily clad women dressed like soul calibur characters to stimulate nerds.

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WESLY_SNYPES

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I'm not arguing that the point of E3 was to promote game developers and their products. I don't think that E3 was supposed to turn into a fan-driven event anyway. What I do think though is that the people in the ESA finally started listening to the game developers who had finally had enough of the hectic scheduling that forced a lot of people to rush underdeveloped games simply in order to show what they had to the mass of humanity which had turned it into the biggest industry event of the year. For the indie developer, the bigger the event became, the more money the bigger companies could spend on larger and larger booths and event; which in turn put more pressure on them to have a product out that had to be on par or better to cut through the spectacle of what the bigger companies might have going on at that time. I think the people in the ESA saw that most of the game companies, big and small, had a common view that it should be toned down. I think that now people will see what E3 was supposed to be in the first place. Not everyone had a chance to go to E3 but it didn't mean that they didn't get any news out of it either. This way, a toned down environment means that there is less pressure to rush something unfinished that would have been an otherwise great product and people will be able to get more information out of the indies as well...

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atlessky

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im not a businessman amigo!!im a gamer!!!!!E3 dont worth to be like GEC!!

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taisui

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Yeah!! All those who are not supposed to be at E3 shouldn't go anyways, it was a circus!!

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SpearX

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TGS Needs to start doing the spring/fall thing again.

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TryMe01

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E3 Media and Business Summit is false advertising, we all know that E3 was something big, very big and by having E3 in the 'business summit' makes us believe that it is still going to be a spectacle... Why couldn't they make E3 stay in May and have their private sessions as well in THEIR July... the Electronic Entertainment Expo should have been made available to the public, similar to TGS

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aldrenar47

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It sounds like there could be up to a 95% reduction in cleavage at the new E3. Simply devastating.

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Phazevariance

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This is the end of the E3 circus. Meh, oh well.

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ChiefFreeman

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So does this mean that the press (Gamespot) are no longer allowed to attend? Or will they only allow a couple of staff from each of the gaming press?

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OfficialBed

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will be interesting

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kinglink

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Wesley read these comments, you seem to have a brain but this is the problem everyone thinks "it should be public" "they are just showing it's not public" and so on. It never was, yet we have people believing they had a right to go? You'd be suprised who'd they listened to, like I said, nintendo and sony and microsoft is good to have but would people not go if they arn't there? More companies actually might go if they were turned away because it's a pissing match, but the reviewers and industry people wouldn't care much. The indies might a bit, but then they get a louder voice so they are happy. Them leaving the show isn't a huge problem but why not retool the whole show to keep it like it was but more focused on the primary goal. To have an industry convention and get the word out on the games, rather then have people have to fight to be heard? Imagine it this way. Instead of 1 event EA, Activision, Nintendo, Sony, and MIcrosoft say "screw it" and make "EANSM!" they have the hall for 3 days before e3 and have reviewiers come and play their games. (This is similar to TGS, either public or private) Then E3 happens and everyone else has a the same E3 as last year. Would attendance at E3 be less, more or the same? My guess is the number won't change much because consoles are big but games are what matters at E3 read the articles on the E3. Most of the time, the information is "games" and the consoles they are on, or unique functions they used. Some times it's a console specific article, but the pre-confrence announcements are the crucial time for the systems. Though you're right it wouldn't behoove ESA to lose the support but when everyone is pissed, that's when you fix the problem, not because the heavy weights are moaning because they were for years. And the fact is I believe EA or Activision claimed every year to boycott next year's E3...

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tyler2010

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Lame!

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ShweyGamer

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i wonder what the drought will be like this summer. it being next gen and all.

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FrankieLA

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Like all trade shows, the most important business doesn't happen on on the floor, it's what goes on behind the doors in the meeting room above the floor. I'm sure a portion of "atrimus's" theory will come true, but there will always be a need for a centralized location for publishers and retailers to wheel and deal. And you know what, if XBox Live keeps gamer's home and away from E3 where they had no real to be there in the first place, more power to em. The show has been so bloated, it needs a break from the fandomonium...

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ants_man

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We just have to wait and see how it turns out

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Avatar image for WESLY_SNYPES
WESLY_SNYPES

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No it does not mean it was caused by it but it is a major reason why it was downsized. One company can threaten to pull support all it wants but I don't think the people who ran the show wanted the possibility of all three to do the same. I surmise that they were the few companies who carried enough clout to make such a thing happen. I mean, when you have multibillion dollar corporations headlining the show, who is going to listen to the indie developer just trying to be heard? It was only when these companies decided to echo the sentiment of the indies and other professionals that it was taken seriously...

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John_Aguilera

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Wow, now i cant skip school to watch E3......

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NX75

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E3 may have been fun for those in attendance, and a lot of cool demonstrations of anticipated games have come out during the event (and still will), but in all seriousness, the only real sources of big news have always been the pre-E3 press conferences. THAT's where most of the excitement stems from, and if they continue as they had in the past, E3 will be as good as ever.

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RaiKageRyu

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sounds better IMO.

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DreTire

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If only E3 is a public convention...but no, it's bigwigs and video game workers only. With the rennovations occuring for next year, it only proves my point.

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Sandro909

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Aww... I used to enjoy E3 more than I should because it was always during the week of my birthday. :( Yet another reason E3 is dead to me.

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Cypher_VR

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E3MBS

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Spongemario

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Electronics Entertainment Expo Media and Business Summit is a bit long.

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atrimus

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with game demos, trailers, patches, music, developer interviews, etc., etc., etc. currently available on Live and soon to be available on Sony's and Nintendo's networks, i predict the complete decline of videogame trade-shows within the next four years. i mean, what else can they offer that won't be available on-line...except for maybe at the turn of each generation, when new hardware/consoles are introduced.

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AzPlaya

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Wow.......couldn't they just officially open this to the public and have pushed the date back? The date was the only problem with it because the "holiday games" wouldn't be in a good build that far from launch. No need to completely destroy what made E3 what it was. I really disagree where they are going. Games are about fun and enjoyment. I don't care about the business side of it. And neither does anyone else. And the whole "meeting suite" idea sounds really really unorganized.

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WolfSkill5544

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Oh well, good bye sweet old E3. At least I went twice in my lifetime.

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MarioMainic

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The hanger is only 100 and 4000 sqaure feet!!!!!!!!!!!!!!!!!. There's only a 40,000-square-foot property located in Santa Monic.

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7_armageddon_7

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The only important thing is that we still get good coverage of whatever gaming news comes out of E3... and that they (the developers) still have good stuff to present, which I'm sure they will. Maybe it's not a huge public event, but ultimately that's not what counted anyways.

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kinglink

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Those companies always have threatened to pull their support. But they won't because what happens if their competitors don't pull. Nintendo, Sony, Microsoft have pre event stuff. Again they don't mean much to the event because these events are made for them. They can make their own events if they really want everything their way. In the end, the whole industry was pissed at the idea that they can talk to people for an hour and then realize "he was only a fan, not even in the industry" and that isn't a great feeling, you feel like you wasted time in that situation. Nintendo employes enough space where that's not a major thing, but if Introversion was there and one guy did the same thing that's 1/3 of their staff (if I remember correctly they are a couple guys, though they might have grown) In addition most of the companies were sprawling over the place. If you look at the 3 hour lines for the Wii, how many of those are fans? I don't know, you don't know, but the answer is a lot more then there should have been (again there should be 0) But talk to developers, there's not a single one who will tell you E3 has gotten better in the last years, why? Because they all felt the same, just because these 5 companies are vocal about it (at least 1 of them had threatened to pull out of the confrence for 4-5 years. guess which one) doesn't mean they caused this. The industry saw this as a problem every year.

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JediMasterSheed

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why tell us this? we don't care. e3 is dead and this just an event that means nothing to the consumers. don't bother us with anymore "E3 Media and Business Summit" (aka piss-quality-non-event) news. we dont care.

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Dr_Corndog

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"E3 Media and Business Summit"? Are they trying to make this sound stiff and boring?

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ClaudeLv250

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Ba, this really sucks. Not jus tthe downsizing, but the date too. July? TGS will only be about 3 months away.

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WESLY_SNYPES

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kinglink2 The only problem I have with your statement is that the big companies had no say. When you have all three console makers requesting that the show be downsized then that's saying something. EA and Activision are also companies that have huge showings as well on the event. You take away those 5 companies out the equation there is a lot of revenue and publicity that leaves along with them.

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dmn_link

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I miss E3 already :(

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tehbighead

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megaconventions that spur the media into a feeding frenzy aren't a bad thing, but i always thought it strange that E3 was looked to as the epitome of videogame conferences. for every grounded, substantial announcement made there there were a hundred tinny speakers clamoring for attention, several dozen booths consisting of nothing but fluff, and an atmosphere of absolute chaos. i think E3 is moving in the right direction. while we'll all miss our days in the candy shop each year, the industry does need to move in a more professional direction. whoring yourself out to the consumer market isn't the way.

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kinglink

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I'll make it simple for you guys. A. what Microsoft/Nintendo/Sony/ and EA wanted was immaterial in the end. They are 1 participant. B. What really killed it is those idiots who force their way in just because it was "cool" to go. Booth babes, over sized booths, huge lines are all symptoms, not problems in themselves. C. The real idea was that people in the industry could go and learn about happenings in the industry, and discuss them. Reviewers could get previews, programmers could learn about systems, Indies could get exposure they could never get elsewhere. EA having a booth that costs more then the dev costs for many games if not multiple games put stuff in perspective but the raw fact is the small developer was getting the shaft just like he gets everywhere else. EA who could afford to hold their OWN E3 and others were dominating like always. Final line. E3 will survive and be "bigger" and better than ever. The only difference is one factor will be taken away.... the Fan. Guess what they never should have been there. I think we'll see the suite based idea for some games, there will still be booths to some extent, and the idea of E3 will remain, even if the whorish nature is neutered.

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Mark2099

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never went to E3. as long as it is more productive and that we will still get a boatload of good gaming news, I support this completely. I do however agree with the guy below me, that its cutting out the mass gaming audience. At least we still have nintendo that thinks of us.

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AlbertPerk

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Weak.

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Abbubaca

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I loved the old E3, it was like Christmas in the middle of the year. Gamespot has had stellar coverage over the passed few years, this event always brought out the best of the industry. I hope it sucks so much next year for the consumer that another organization (not ESA, since they are done with it) tries to resurrect it in NYC at the new Javitt's Center when it is finished in 2010 or around there. The place will be big enough, and the Javitt's center reputation will allow for the real showmanship from the companies. So what if the little companies can't afford to go, its not like the big companies are not going to showcase their stuff now anyway. I don't see how this will stifle the smaller companies any less. And why was EA crying about it? Because it costs too much? EA has more money than jeebus. Now where will the "state of the union" press conferences be held? Where will all the announcements be made? On MTV? In freakin Germany? Bring it to back to a Western metropolis, NYC is perfect.

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diablobasher

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The games industry takes yet another step to being completely closed off to the little guy. Nice.

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WESLY_SNYPES

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mike_mgoblue You obviously failed to realize that: 1) The Expo went from having people attend that had a vested interest in the industry (i.e. developers, publishers, press writers) to having included hundreds of thousands of people who were not professionals (i.e bloggers, friends of friends, and fanboys). 2) It was downsized by requests from Microsoft, Nintendo, SONY, and EA to name a few. Bottom Line: Get your facts straight before you post some crackpot conspiracy theory.

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Manatassi

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Dosent sound all that bad realy

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Agreb91

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Eh it doesn't sound to bad.

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xfan-atic

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Its over, the biggest, craziest gaming gathering is over...

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