E3 07 dated, detailed

Newly renamed E3 Media and Business Summit will be held July 11-13 at a Santa Monica venue and a variety of Los Angeles hotel locations.

338 Comments

The Entertainment Software Association today clarified a number of significant details of the new, downsized Electronic Entertainment Expo, now renamed the E3 Media and Business Summit. In July, the ESA said the megasized and circuslike Electronic Entertainment Expo, held in the massive Los Angeles Convention Center, would be "evolving into a more intimate event."

Today, the ESA announced that such intimacy will be found in Barker Hangar, a 40,000-square-foot property located in Santa Monica, California. The organization also confirmed that the event will no longer be held in May and will now run from July 11 to 13. While the total square footage of the hanger is significant, E3 organizers say they will only sell 16,000 square feet of usable space to exhibitors.

No information on the "Big Three" pre-E3 press conferences traditionally staged by Nintendo, Microsoft, and Sony--which are not organized by the ESA--was available as of press time, though the July announcement indicated they would continue.

The ESA confirmed the event would be invitation-only and be open to both ESA members and nonmembers. "The new E3 event will be more personal, efficient, and focused, and it will provide the top stakeholders who make games, sell games, and cover games streamlined access to the people and products they most need to see," ESA president Doug Lowenstein said in a statement.

Display areas in the hangar will be limited to between 100 and 400 square feet and be much more modest than the massive booths that dominated E3s of yore. Complementing the Barker Hangar location--"where attendees will be able to casually test drive the featured video games planned for the coming holiday season and beyond," according to the ESA--will be hotel suite and meeting room sessions at a number of additional Santa Monica and Los Angeles locations.

The ESA said there will also be a number of lunchtime panels and executive presentations, as well as a serious games component to the event.

"By combining suite-based meetings with the software showcase in a controlled and business-like environment," Lowenstein said, "we believe we will successfully fulfill our primary objective of giving high-level media the best of all worlds--the chance to engage in highly personal, one-on-one dialogue with leading game company executives, as well as the chance to demo games on their own time."

Bookings for the E3 Media and Business Summit are expected to begin within the next 30 days, according to the ESA.

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vmfstorm1

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more localized coverage is all this means...basically only the real-deal magazines and websites (gamespot hopefully included) will be allowed in the building. Better coverage, Better news.

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mr_gouda

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They should have kept the show the huge spectacle it was. Let's face it, there are TONS of websites and game magazines that dish out the latest and greatest news for upcoming games. Somewhere, somehow, there is always a mole or unnamed informant that will leak info on new games, and it will spread like wildfire on the internet, so "better" coverage is not that big of an issue these days. I don't want to sound like a broken record but, if they were complaining about not making enough money, they should have opened it to the public. They should have taken a lesson from the automotive industry and their trade shows. They have 1 or 2 days designated as media and exec days only, and then open it to the public afterwards.

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sain_skywalker

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Effin Gay 2damax

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barrett_rob

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Is gamespot not going to do live coverage?

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shizwill03

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I will need to see what happens next year before I give my official ruling on the "Downsizing" of E3. If it gives smaller developers a better chance to show off their products then good--We need some new faces in the industry.

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Yodelyfish

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at least the systems got all their next gen info out in the last 2 years

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WisdomLink

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I need the E3 coverage...

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yoshi_64

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On one hand, you don't have joe shmoes sneaking in every year to take up space that reporters and news sites like IGN or Gamespot, making it nary impossible to get deep enough coverage on the site. On the other hand.. I was hopeing to be on of those joe shmoes... :(

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sun_wyvrn

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sammaster06 This is a new idea that has never been tried before. For you to say this is a bad ideal that will fail is not something you are qualified to judge. If you are, then I suggest you start publishing your own books that will soon claim you as the next Nostradamus. Lay off people who might think this as an improvement. The fans will have their conventions, and their fun, it just may not be at E3. Which is not a bad thing. Let the media, the big wigs at software and hardware companies, and all other important people involved in producing the games we love... let's let them all have the time and space they need to do their job. If E3 was too much of a circus for them, or if it hindered them from getting info they needed, then this is a change for the better. ~~~ "HeroOfTimeGCN Everyone is all sad because E3 has changed so dramatically (and yes, I too am sad because I never attended an E3 proper...) but this is a good thing for the industry. Reason? I myself am a Journalist working for online media (e-mpire.com), and all this means is that we inside the industry can provide better coverage of what's coming. E3 was never for gamers, it was for gaming journalists who cover the event FOR the gamers. It's better for us because we can see more games and spend less time staring at booth babes' chests. YOU get more coverage because WE get better access and more time to actually try the games, instead of standing in 7 hour lines to play the Wii for 5 minutes. Trust me, everyone will get more in the long run." Quoted for truth.

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Disciple_Gamer

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it seems that the excitement is gone. i don't mind the news about new games, but they are taking away that special atmosphere that made e3 my special event of the year to get video game news.

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vegito1669

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yes lets hope!

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grafkhun

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idiots, media doesn't no s*** about about games, the real everyday joe gamers should be able to go. lets hope it fails miserably so the huge event will be back.

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Reetesh

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Let us see how the first year goes...

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sieg6529

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invitation only? That's a good way to lose touch with your target audience. Once again, all good things go to those with the most money.

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hotplayer220

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Now its a summit. One plus I can see out of this is that media coverage of this event would be alot better and indepth. I'm not happy with such a huge change but I can live with it.

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cesarotromundo

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w/e

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vip_embryo

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...there should be 2 events, one behind close doors for all the business and stuff, and the other with the babes and freebies...ahhh...such a thought.. X(

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Chris875

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This is a change for the better.

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okill

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Video games are now "officially" mainstream business.

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NFunspoiler

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well, hopefully there will still be tons of gameplay footage and new announcements, but just not the rabid fanboys everywhere.

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Bored1ed

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E3 is worthless? It was worthless before. Its supose to be a show that gives us a peak into the following year of gaming and electronics. The last few years it has grown into a retard fest. For example, look at the G4 coverage. All they did was run around and act retarded. It became too much hype. Yes It was fun and so forth, but it was starting to get out of control. This was a great idea..get the real game people in there to do some real reporting. It will be best in the long run.

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sam169

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lts done for now...............................unless someone gets another 'great' idea.......

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sdcazares1980

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A "more intimate event?" This is precisely what Nintendo President Reggie Fils-Aime said is wrong with the video games industry: we're not expanding our base. And with this new "philosophy", I see a huge step backwards.

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polopili

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Alright, now to find a way to get this ''invitation'' ........

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pacerfan1231

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e3 is worthless

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DeathStar17

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Well now that e3 is worthless, someone should make a new gaming conference.

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GKBeetle

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I hope this allows the smaller studios to continue to go to E3 and show off their wares like years past. If it only gives space to the big complanies, which don't really have a problem getting advertising out in the first place, then it is a step back.

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slinker41

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nice...i guess. Still, i thing there were some aspects of the previous E3 that i found rather compelling. But oh well...win some, lose some.

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Skippyj9

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lame

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mana_sora

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ahhhhhhhhhhh guess i better save up my money for a trip to tokyo, looks like i wont get to go to e3 b4 i die =[

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Disturbed_1

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PAX FTW Penny Acrade knows what the ppl want

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LordelX

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Robinvd said: haha stupid american people... How does it feel to get minimal things hah? You morons taking over the world for what?? Pfff you guys aint worth it to be partners with europe Huh? Such random anger. Anyway, I'll bet this turns out to be much better for everyone. I think the game media will get more intimate hands-on experience with new products than previously. I'll bet the flow of information is much faster too.

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TWOC2689

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They are going backwards!

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samuraibambi

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wtf....

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lyndonAPI

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ABISPY, they were thinking making it easier for the media and retail reps (which the show was for in the first place) to see what was available/ upcoming. There will still be lots of games to be shown and with this new format they most likely will be able to give more details about it. From what I could see of past E3 coverage they could be near-impossible to see everything. Seriously, I think some of you are lamenting the changes because it'll mean no booth babes! :p

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atomD21

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Yeah, this stinks.

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ABISPY

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What the hell they were thinking !!??

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MaxoidRodi

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We'll see how this goes, I don't know but I think lots of people will loose interest in this event during the following years...

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cjcr_alexandru

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At least we will have better coverage of the event. I didn't intend to go to E3 anyway, so for me it's only good news.

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Cerberussian

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damn that... sad, but maybe for better.

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ftjx

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it's sad really

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gi1

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nooooooooooooooo whhhhhhhhhhyyyyyyyyyyyyyyyyyyyyy im gonnna crrrrryyyyyyyyyyyyyyyyyyyyyyyyy wahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh ok i wont but this is sad

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priestkai

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If it gets more efficient news to me, then I don't really mind if it's operated differently. E3 was always for the benefit of the media and such, and the more they benefit, the better their material will be. (In theory.) That said, I do wish there were more 'open' game shows designed specifically for gamers to preview new games. It's not like the average Joe was ever meant to be able to go to E3 anyway.

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lolgubbe

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yeah me too EddyG0RD0

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PixyMisao

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I understand and accept that they're doing this, but seriously the US need it's own show like Tokyo has where anyone is allowed to attend. Let's face it... the excitement of E3 is destroyed. You can't lock people up in stuffy hotel rooms for a business as large as video games, and expect the same consumer response. Right now it seems to be what's best for the industry and the little guy, but there's something wrong with this elitist "invitation only" scenerio that I can't quite put my finger on.

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boyblob

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I don't even care anymore. Yes we will get lots of information but that wild E3 atmosphere just won't be felt anymore.

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HeroOfTimeGCN

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Everyone is all sad because E3 has changed so dramatically (and yes, I too am sad because I never attended an E3 proper...) but this is a good thing for the industry. Reason? I myself am a Journalist working for online media (e-mpire.com), and all this means is that we inside the industry can provide better coverage of what's coming. E3 was never for gamers, it was for gaming journalists who cover the event FOR the gamers. It's better for us because we can see more games and spend less time staring at booth babes' chests. YOU get more coverage because WE get better access and more time to actually try the games, instead of standing in 7 hour lines to play the Wii for 5 minutes. Trust me, everyone will get more in the long run.

Upvote •