During Amazon Prime Day, Here Are The Sales Other Stores Are Running

When stores compete, buyers win.

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Amazon Prime Day is a 36-hour event that runs July 16-17 and offers savings on all kinds of products from the mammoth online retailer. You need to be a Prime member to take advantage of the deals, but you can get a free one-month trial and cancel it later if you want. But other retailers aren't just sitting around and letting Amazon soak up all the consumer spending. To stay competitive, several other retailers are doing sales of their own. Here are some of the best ones going on.

Newegg's FantatasTech Sale

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Newegg's anti-Prime Day sale is called the FantasTech Sale. Starting at 12 PM PT / 3 PM ET and running for four days, Newegg will cut prices on all kinds of tech products, from gaming PC components to computer monitors to audio equipment. Below are some standout deals at Newegg--but note that not all deals will be live for the full run of the sale.

Best Buy's Big Deals Days

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Best Buy is running a Big Deals Days sale that ends July 17 at 10 AM PT / 1 PM ET. It has discounts on things like phones, TVs, laptops, and home theater equipment. There's not much in the way of game discounts, but Best Buy just announced that if you want to trade in your copy of Madden NFL 18 and put the credit toward Madden NFL 19 (which releases August 10), you'll get the credit value of the game, plus an additional $10.

Fanatical's Capcom Sale

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The digital PC game seller Fanatical has a whole lot of Capcom games on sale right now (games come in the form of Steam codes). From Resident Evil to Dead Rising and Mega Man, you can save on games in some of the publisher's biggest series. Some highlights are below, but you can find the full list here.

Target's One-Day Sale

Target is doing its own online-only sale on July 17. Called the One-Day Sale, this event features discounts on games, movies, iPhones, clothes, and more. You can see the full ad here.

Amazon Prime Day 2018 Coverage

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