DS Lite $100 on June 5, DS family sells 48.9 million in US

Venerable handheld gets price drop; Mario games get new red packaging; New Super Mario Bros. sells more than 9.25 million units in US.

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Last month, rumors spread that the DS Lite might be being phased out. Today, Nintendo announced that the handheld will continue to be offered on the US market at a discounted price of $99.99. The $30 price drop is effective as of June 5, the day before the pre-Electronic Entertainment Expo press conferences get under way.

Six best-selling Mario games are getting new red packaging.
Six best-selling Mario games are getting new red packaging.

"This new price point will introduce Nintendo DS Lite to even more consumers," said Nintendo of America president Reggie Fils-Aime of the drop.

The news comes as Nintendo announces new sales milestones in the United States. To date, the DS family of systems has sold more than 48.9 million units domestically, making it--according to Nintendo--the best-selling system in US history. The Kyoto, Japan-based game giant also took the opportunity to announce new American sales figures for its top six DS Mario games, as of the end of April 2011:

New Super Mario Bros.: over 9.25 million units
Mario Kart DS: over 7.40 million units
Super Mario 64 DS: over 4.34 million units
Mario Party DS: over 3.27 million units
Mario & Luigi: Bowser's Inside Story: over 1.98 million units
Mario vs. Donkey Kong: Mini-Land Mayhem!: over 1.01 million units

To commemorate the games' success, Nintendo is changing the box color of the aforementioned sextuple of titles to a bright red. The company also announced that some 31 Mario games have bested 1 million units of sales since 1995, with worldwide unit sales of the Super Mario series topping 262 million.

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Avatar image for dawnofhero
dawnofhero

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I'm looking forward to the new Mario titles for the 3DS. Besides, I'm kinda waiting for the Wii to drop down to a hundred dollar bundle like they did with the GameCube.

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XanderZane

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Already have a DS Lite and a 3DS, so I'm all set. I have no plans on buying anymore DS systems in the next 3-4 years. Just waiting for more 3DS games right now. Still have lots, and lots of regular DS games to play.

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leeko_link

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For a guy like me that still had a lot of old GBA and DS games laying around, this is the moment I am waiting for and $100, that's a steal, you can play imports (like Blood of Bahamut & Mother 3), GBA, homebrew, flash games (such as Another World a.k.a. Out of this World), and original games on the device with no prob.

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raahsnavj

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Lesson learned. Next time rumor has Nintendo discontinuing something I'll just ignore it and save $30.

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HonorOfGod

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@HaloPimp978 I can also play GBA games both on GBA and on emulator so yeah. (hint: the second option is free)

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BloodMist

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Now all they need to do is to start dropping the price on the 3DS, because it really needs that price lowered badly.

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atopp399

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They should cut $50 from the 3DS. I'd probably buy one then.

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drgribb

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@crazy_legs87 how did it not break? lol I carried my original ds for a pretty long time as well, but with a broken hinge and nonworking L and R buttons, I finally had to pony up for a ds lite- a decision I don't regret lol.

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Wormkid_64

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Mario is a force to be reckoned with indeed.

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theJBlounge

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@Superzone Yeaaaa I find it weird they're "commemorating" the success of the games but not dropping the price.

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Superzone

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Hope they plan on lowering the price of those Mario games as well.

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Agelu

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Those red lines, as simple as they might be, suit the cases so very well...

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nickythenewt21

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If you don't have a DS, now is the very best time to buy one. All of the best games are already out, so while you're waiting for the big-shot 3DS games to come out, you can play the awesome DS games!

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Crazy_Legs87

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Believe it or not, I stayed with my original DS from 2005. I never bought a DS Light or DSI.

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freedomspopular

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I might finally have to get my first portable.

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deactivated-5e90a3763ea91

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@mjc0961 Well, I was okay with the DS Lite controls, I thought they were very tight and responsive. But I know everyone has different opinions, and at least you've found iterations of the DS that you enjoy. At least we can both agree that the GBA days are in the past.

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EPaul

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Finally my ds lite was falling apart

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DarxPhil

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That's an awesome price, though i already have both a DS Lite and a DSi. I do prefer the PSP a bit more though, as the PSP pushes out more ''hardcore'' titles. I don't care a whole lot for RPG's(though i am playing Pokemon SoulSilver) and puzzle games, but i do love action packed games with great immersion and you can't get that on the DS sadly.

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HappyApryl

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wow...I hope with sales like that, they will release another side scrolling mario on the 3DS....My dream is all stars on the 3DS, with some 3D effects going on, that would be AWESOME..bet it would do a few million in sales...

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theJBlounge

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I've been waiting for the DS Lite price to drop low enough. I've had a PSP over the years but I've really wanted to play some of the games on the DS like Professor Layton, New Super Mario Bros, Phoenix Wright, etc. This might be low enough for an impulse purchase.

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tu2pac

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LOL ... at least they're thinking. If you were on the fence about the new Sony hand held .. this will solve it ... I'm sorry Sony ... I'm sold on this ...

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HaloPimp978

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@HonorOfGod How So? You can play GBA games on this one, so it seems like a good deal to me.

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megakick

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I think the psp go is too much it should be free.

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Nick_2266

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so there's gonna be a dip in sales for the next few days...

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JoePiervincenti

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$99 is still too much? if you think that's too much for the incredible selection of games that system has and still has GBA compatible then you'll never be happy with anything!

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HonorOfGod

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still to much

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Flint247

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I have 4 of those 6 games. Cool that the DS lite is going to be $100. I still remember when I got my white DS Lite in June 2006. Great system. Go Nintendo!

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servb0ts

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I have my DSLite an Love it, still enjoying my GBA Castlevania Aria of Sorrows and MY DS Castlevania Dawn of Sorrows.

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kindredmachine

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Wow, gotta hand it to Nintendo. Their games sell like hotcakes. Though I'm a 360 fan, I can't wait to see their new system at E3.

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deactivated-5e90a3763ea91

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@zzmaro Give it up already, the GBA is ancient history.

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zzamaro

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@iandizion713 Who cares about that? The DS Lite is the one that matters the most because it's the one that play gb titles. Any DSi revision sucks.

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StJimmy15

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Yeah, I need a new Lite after I sold my DSi for the 3DS... I can't stand how the original games look on it.

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ekalbtwin

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I am glad that Nintendo gave traditional 2d side scrolling a go this gen on both of their systems and it paid off for em, both mario games on the ds and wii are great and Donkey Kong Country Returns was icing on the cake. 9.25 million games sold is a massive success that few games come anywhere near.

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JasPlun

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@monson21502 not everybody wants a 3DS or to pay 249 bucks for a handheld that has no real game list to choose from yet. Maybe in a few months or so it will be worth it to some to get a 3DS.

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JasPlun

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Good news for me,I have been wanting to buy another for me so I will leave my wife's DS alone LOL.

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Tony-Baxter

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I just love how the games arent getting a lower price but "New packaging " What's the point in that?

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VirtualTofu

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So, only 5 days left to pay $30 more than you really need to!

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pinicolaroxa

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Ds is the best Handheld ever

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monson21502

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about 2 years too late... who is gonna pay 100 bucks for a ds lite now when they can get a 3ds or dsi????

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tman978

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Yes, drop the price on the games. I wanna rebuy Super Mario 64 DS but its still high

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GunBladeHero

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Top 3 Nintendo franchises are: 1- Mario 2- Pokemon 3- Zelda All of them are really good franchises, but there's many great third-party franchises on Nintendo's consoles as well.

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mariostar0001

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@sacatash The original DS could also play GBA games, but it's not sold new any more. @mario-nin-freak They haven't confirmed it, no, it's merely been hinted at.

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mariostar0001

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Too bad I already have three of those games, and my brother has two more. The red box sounds pretty unique at least. At least there's still the chance my brother will be getting Mario Vs. DK 4, that would be one red box. Interesting to see that both Mario Vs. DK and Mario & Luigi got their second DS title in this group versus their first one (Mario Vs. DK: March of the Minis and Mario & Luigi: Partners in Time).

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WllDan7

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@ItsEvolution Price drops occur when the game stops selling well. Mario kart ds has pretty much been in the NPD sells top 20 since it came out (almost 6 years ago). So unless it drops to 50 in the charts they will still charge that.

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Spacerac

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$30 bucks?! Seems like it should be more like $50.

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rubber-chicken

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Will any of these games get a price drop too, or just the DS Lite gets a price drop?

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Avatar image for ItsEvolution
ItsEvolution

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Okay, now lower the price of all of those Mario games to $19.99. The fact that Mario Kart is still $34.99 is just plain wrong.

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pokecharm

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curiousier and curiousier I say...I was never that jazzed about the DS line, I have a PSP, I can only afford so many portable systems, but now with the 3DS, I'm more tempted than ever. Hopefully this'll help Nintendo corner this quarter's profits ;)

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Toplinkar

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Mario really sells a lot. Wonder If i have missed a lot by not playing any of his games.

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