Disney+ Will Display Starz Ads To Get Star Wars: The Force Awakens Back
Both Disney+ and ESPN+ will run the ads.
What's great about streaming services is that most of them don't have any ads--this is especially true if you pay a little extra for Hulu. However, as part of a licensing deal with Starz, there will be display ads promoting the movie channel on Disney+ on the login screen.
As first reported by The Verge, the ads appeared on the login page for both Disney+ and ESPN+. This is all because of a revised licensing deal with Starz, which currently has the rights to some of Disney's films, like Star Wars: The Force Awakens. In order to have these Disney-owned movies streaming on Disney+, the service will feature Starz display ads--the company that currently has the streaming rights--as part of this deal. However, there will be no ads at all once users sign into the service. This only appears on the login page.
Since the announcement of Disney+, the streaming service was going to be completely supported by its subscribers--which is still true--and the service would also be free of advertising. However, before Disney+ was a reality, the company had licensed out so many films to various services and networks over the years--like when Netflix had every Marvel and Star Wars movie on its service. So an ad on the login page in order to get a Star Wars movie onto Disney+ isn't a big deal in the grand scheme of things.
Disney+ arrives on November 12. The service will cost $7 a month or it can be bundled with ESPN+ and the ad-supported version of Hulu for $13. Verizon subscribers can get the service free for a year if they have an unlimited plan. People got their first look at the app back in April, and it sure did look a lot like Netflix. The biggest thing to arrive to the service on day one is the Star Wars TV show, The Mandalorian.