Disney Removes The Fox Studios Branding From Two Television Companies
Disney says goodbye to Fox.
UPDATE: Disney is finally implementing its rebranding of former Fox-owned properties, of which the news broke back in January. This means that the word "Fox" has been removed from 20th Century Fox Television, now just named 20th Television.
Additionally, Fox 21 Television Studios is being rebranded as Touchstone Television. Touchstone Pictures was a Disney-owned movie studio, which the company used from 1984-2007. A new image has been circulating for Disney Television Studios featuring the logos for two of these brands which used to use the Fox name.
Original story below from January 17, 2020...
Disney's latest move with one of its acquisitions in certainly an interesting one. In March 2019, Disney purchased a majority of Fox's franchises. Now, it's changing the names of various studios to make Fox a relic of the past.
Film studio 20th Century Fox will become 20th Century Studios, and Fox Searchlight Pictures will simply be known as Searchlight Pictures in the future, according to Variety. This could change on the TV side of things as well, but official names for 20th Century Fox Television and Fox 21 Television Studios have been chosen, according to the report.
Staff members of Fox Searchlight have already had their email addresses changed, moving from the fox.com address to searchlightpictures.com. The name change is allegedly underway as far as promotion for future movies goes. The December trailer for the Will Ferrell and Julia Louis-Dreyfus movie Downhill still has the Fox Searchlight Pictures logo in it, and Variety reports the movie poster for the film has been altered, and the logo reads Searchlight Pictures. All the official posters for the upcoming film that we found still have "Fox" in the logo, but that could change very soon.
Not everything from Fox was sold to Disney; other assets from 21st Century Fox were purchased by Comcast, Sinclair Broadcast Group, and Yankee Global Enterprises. What was leftover became part of Fox Corporation, so Disney distancing itself from Fox is a smart movie, since the company is still in existence in some form.
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