DICE: EA is innovative

Some may classify Electronic Arts as a publisher that relies on sequels, but DICE general manager Karl Magnus Troedsson believes that is an unfair association. Speaking to Gamasutra in a new interview, the executive claimed EA is highly innovative.

"EA is actually very prone to try out new things," he said. "And I have to say that sometimes I think we get too much crap for not being innovative. We do release new IPs, and we do take care of IPs that have been out there. And perhaps not so successful, but we try to get new things out there as well."

Troedsson said he understands the criticisms leveled against EA, considering DICE has regularly released new entries in the Mass Effect, Battlefield, and its sports franchises, though he does not believe this means EA is not innovative.

"Now, that might sound strange coming from me, working on Battlefield. We've been around for 10 years, and we just keep doing more of the same, but being innovative in that space," he said.

The executive explained that innovation is "tricky," as not all may see or understand innovation as EA sees it.

"Innovation is something that actually changes something for the better, renews something--and I think we do that all the time," he said. "But some of them are big and some of them are small, and some people disagree, saying, 'That's not an innovation!' and it's like, 'No, maybe not for you, but for the people playing the game it's a big thing.'"