Diablo Immortal Is Part Of A Wider Mobile Strategy, Activision Says
Activision points to Call of Duty: Mobile as an example of how a mobile spin-off can work as it prepares for wider internal testing.
Diablo Immortal, the mobile spin-off Diablo game, is still in the works despite lots of blowback from fans, and Activision Blizzard has spoken more about it in the context of their mobile strategy. As part of second quarter calendar 2020 results conference call, CFO Dennis Durkin has spoken about Activision's mobile slate, citing the success of Call of Duty Mobile as a good model.
PC Gamer picked up on the comments from Durkin, who said that "there's a lot more to come" for Activision's mobile releases. "CoD Mobile is off to a really great start, but we're just scratching the surface of what that franchise can be on mobile," he says, in direct response to a question about Diablo Immortal and how Call of Duty has impacted it.
Durkin says that the success of Call of Duty on mobile serves as a good indicator of the success of franchise releases on mobile. "And it certainly applies to a lot of other franchises that we have," he says. "We see that our current players really want more ways to engage with their favorite IP, be it through mobile or other platforms, and that offering authentic and really deep experiences on new platforms can drive much much higher engagement."
"And to your question, it's not just Diablo, but it's also across all our franchises, and our teams see an opportunity to drive a greater reach, engagement, and player investment, greater than ever before, across our franchises," he added.
The company has previously said that it is looking at all of its franchises and thinking about how mobile versions could work.
In Activision Blizzard's PowerPoint presentation of these results, they said that internal testing with expand in the coming weeks, with a wider test happening across the company. Earlier this year, before COVID-19 struck, regional alpha tests were being planned for mid-year.
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