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Despite Pokemon Go's Huge Drop in Paying Players, It's Still the Most Profitable Mobile Game - Report

Pokemon Go players who make in-game purchases have dropped 79 percent since the game's peak on July 15.


Pokemon Go is so successful that it's dropped 79 percent in paying players and is still the most profitable mobile game, according to digital analytics company Slice Intelligence.

Slice Intelligence's report says that when Pokemon Go launched, it brought in almost twice as many in-game buyers as were already in the mobile gaming market. The game's peak was July 15, but in August it continued to generate more revenue than any other game. Pokemon Go earned 28 percent of the money spent on mobile games, while Candy Crush Saga followed with 4.5 percent. Candy Crush Soda Saga and Game of War: Fire Age came next with 3.5 and 2.9 percent respectively.

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Despite the huge drop in players spending money, Pokemon Go remains on top of the competition. As of September 3, almost a quarter of all mobile game spenders purchased something from the augmented-reality game.

Additionally, Slice Intelligence saw a huge increase in Pokemon merchandise sales in August year-over-year. The total revenue came out to 233 percent larger than August 2015. You can see the full report here.

Pokemon Go could also be credited in part for the Nintendo's 3DS success in July. The 3DS was the best-selling game system in the US for the month, surpassing both the Xbox One and PS4. Pokemon Alpha Sapphire and Omega Ruby combined to sell over 80 percent more copies year-over-year, and Pokemon X and Y jumped in sales to almost 200 percent more than July 2015.

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