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ColourPop x Animal Crossing Collection Launches Today: Start Time, Prices, And Product List

The ColourPop x Animal Crossing collection includes mini eyeshadow palettes, blushes, and more.

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Nintendo's Animal Crossing: New Horizons was one of the biggest game launches of 2020, and due to the regular free updates released for the game--including the Festivale event update that begins today--its popularity is continuing well into 2021. But today's free content update isn't the only thing Animal Crossing fans have to be excited about. The ColourPop x Animal Crossing: New Horizons collection launched today, January 28, at 10 AM PT / 1 PM ET, to the joy of makeup-wearing Animal Crossing fans everywhere. Together with Nintendo, cosmetics brand ColourPop has released an adorable collection of mini eyeshadow palettes, lip tints, blushes, and more, all inspired by Animal Crossing's latest tropical adventure. The entire collection is available to buy now at ColourPop, and products are already starting to sell out.

The Animal Crossing ColourPop collection includes four different eyeshadow palettes, each with four different shades inspired by characters from the game. There's an Isabelle palette with warm pink and yellow shades; a cool purple palette inspired by the Able sisters; a silvery green palette featuring the Nooks; and a brown neutrals palette that's a nod to Blathers and Celeste. The shade names are all references to the game as well, like "Resident Rep," "Meteor Shower," and "Water Landing."

The makeup line also includes a golden "Bellionaire" face glitter, so Animal Crossing fans can constantly be reminded of the millions of Bells they've paid to Tom Nook. There's also a one-off glittery shadow not included in the palettes, the Balloon Pop Super Shock Shadow, and you can buy this bundled with the golden glitter. Also included are six different "lip tints" in red and neutral shades that come bundled in pairs as well as two blushes in pink and coral.

The Animal Crossing x ColourPop collection released at 10 AM PT / 1 PM ET.
The Animal Crossing x ColourPop collection released at 10 AM PT / 1 PM ET.

This isn't the first gaming/pop culture-related makeup collection ColourPop has created; the store put out a stunning Sailor Moon collection last year, and it recently released a Baby Yoda-inspired eyeshadow palette. ColourPop is known for its affordably priced makeup; the entire Sailor Moon collection, for instance, could be bought for just $89, and you can nab the entire Animal Crossing line for $125. If past launches are any indication, the Animal Crossing line is going to sell out fast, so you'll want to place your order ASAP if you want to add any of these products to your collection.

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