Codemasters unveils new logo

UK-based developer and publisher decides on new corporate identity.

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Kuju's Brighton studios raised a few eyebrows back in March when it announced it was rebranding itself as "fun and accessible" Zoë Mode. Today, UK publisher Codemasters has also decided on a corporate makeover, although it will be keeping the name and simply changing its logo.

The new logo will appear on all Codemasters' upcoming games, including soon-to-be-released Hospital Tycoon, DiRT, and Overlord.

Codemasters CEO Rod Cousens describes the new logo as "bold and enigmatic," and comments, "Much like our in-house talent, the new logo can flex its creative muscles. It doesn't have a set colour; it may appear in a wide range of colour or tonal combinations. To that end, it's a logo that always has an element of the maverick about it."

Codemasters was originally founded in 1985 by Richard and David Darling, and released games including the Dizzy series, and more recently the TOCA touring car series, the Colin McRae Rally series, and Brian Lara International Cricket. The company announced at its recent Code07 event--at an undisclosed location in the UK--that it was currently working on a number of titles, including Rise of the Argonauts, Operation Flashpoint 2, and Race Driver One. For all the news from Code 07, please see GameSpot's coverage of the event.

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