China's Console Ban Is Now Totally Over
"This is great news," Sony says about the move.
China has now officially and fully lifted its console gaming ban, allowing systems such as PlayStation 4, Xbox One, and Wii U to spread their reach into the gamer-rich and potentially lucrative market.
The Wall Street Journal reports that China's Ministry of Culture released a statement this week that explains companies like Sony, Microsoft, and Nintendo can now manufacture and sell anywhere in the region.
This is a big step up from the previous conditions, under which console makers could do business only in the Shanghai Free Trade Zone--this "stifled sales and potential growth," WSJ said.
“This is great news for us," a Sony spokesperson said. Microsoft and Nintendo were not immediately available to comment.
China enacted its console ban in 2000, blocking the sale of systems over concerns about potential harm to the physical and mental development of children.