Candy Jam takes on King's Candy trademark

New game jam looks to flaunt King's trademark attempts.

These candies are not owned by King. Image credit: Wikipedia.
These candies are not owned by King. Image credit: Wikipedia.

A group of indie developers have responded to the news of King trademarking the word "Candy" in one particularly cheeky way: by encouraging game makers to directly flaunt the trademark by including it as part of titles created in Candy Jam.

The event, organised by indie developers Cariboo and UUAV because "trademarking common words is ridiculous and because it gives us an occasion to make another game jam", will run from now until February 3.

Games created as part of Candy Jam must involve candies in some fashion, and developers are also encouraged to use the words "scroll", "memory", "saga", "apple", and, of course, "edge".

Candy Crush Saga developer King has also been attempting to block recent indie hit The Banner Saga from registering a trademark, though King says it is simply taking steps to protect its IP.

"Like any prudent company, we need to take all appropriate steps to protect our IP, both now and in the future. In this case, that means preserving our ability to enforce our rights in cases where other developers may try to use the Saga mark in a way which infringes our IP rights and causes player confusion," said a King representative.

"If we had not opposed The Banner Saga’s trademark application, it would be much easier for real copy cats to argue that their use of 'Saga' was legitimate."

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