Candy Crush dev abandons "Candy" trademark in US after controversy

Representative for King confirms company has withdrawn trademark application in the United States, but not in Europe.

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Following outcry over its decision to trademark the popular word "Candy" and cloning and theft accusations, Candy Crush developer King has withdrawn its trademark for the word. At least in the United States, that is. In Europe, King continues to hold a trademark for the word "Candy" as a means to protect its intellectual property, the company said today in a statement.

"King has withdrawn its trademark application for Candy in the U.S., which we applied for in February 2013 before we acquired the early rights to Candy Crusher," a King representative said in a statement to GameSpot. "Each market that King operates in is different with regard to IP. We feel that having the rights to Candy Crusher is the best option for protecting Candy Crush in the U.S. market. This does not affect our E.U. trademark for Candy and we continue to take all appropriate steps to protect our IP."

Candy Crusher is the name of a game at the crux of one independent developer's angry open letter to King earlier this month. Albert Ransom, president of Candy Swipe developer Runsome Apps, said that King's acquisition of the rights to Candy Crusher in 2009 allowed the company to challenge Ransom's own trademark for Candy Swipe. Ransom maintains that King bought the Candy Crusher rights only as a means to thwart Ransom's own trademark for Candy Swipe.

King is also currently involved in a legal dispute with Stoic Studios over The Banner Saga, a game about vikings that King claims makes uses of the "Saga" name without credit. Right now, the tussle is limited to trademark opposition paperwork alone, at least for the time being.

Last week, King filed its initial public offering (IPO) statement, so it's possible that the company's abandonment of the Candy trademark today is a means to appease future investors. As part of the IPO filing, King revealed that more than 93 million people play Candy Crush Saga every day.

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Avatar image for teller76567

Good riddance i was getting so annoyed at dumb advertisements candy this candy that i'm a fat person and the game made me give up the urge to have candy any more.

Avatar image for lion2447

The only people I feel bad for are the poor lawyers who won't get to fight this one in court and make tons of money on legal fees.

Avatar image for lion2447

Somebody should patent the match 3 game and then sue the 20 million companies out there that use it and call it a new game. How did this guy ever trademark "Candy" in the EU in the first place? I though you could not trademark common names. Also, why is he trying to trademark just one word? Would it not be more appropriate to trademark the entire title?

Avatar image for leikeylosh


Avatar image for ignitingicarus

Everything about this is disgusting to me.

Avatar image for Xristophoros

about fucking time they let this go... worst company of 2014 by far.

Avatar image for Damnation_6

The fact that they even got the copyright on Candy is insane in the first place...

Avatar image for blackothh

I hope they tank when they go public

Avatar image for thesilverape

So they ripoff bejeweled and tell others not to ripoff "their" game?

Avatar image for neonakaa

<< LINK REMOVED >> the same fucking thing I was thinking, Bejeweled was like in 2008 or so.

Avatar image for daikkenaurora12

Good. They are a bunch of dickheads anyway and I will never support their games.

Avatar image for TimberWolf_CLT

It'll be interesting to see what happens to King when the next "ooh, shiny" casual game comes along.

Avatar image for Ripper_TV

<< LINK REMOVED >> Same thing that happened to Zynga...

Avatar image for ExtremePhobia

<< LINK REMOVED >><< LINK REMOVED >> Ahhh yes. But Zynga was far more creative than this lot. Not that that's saying a lot... Which is good because I'm not saying that they are overly creative. Just far more so than King.

Avatar image for white_wind

from now on we will have to say Canday instead

Avatar image for divinejester

If I were a judge I would not only throw out all suits in favor of any King defendant, I would also force King to pay all legal fees as well. What King is doing falls under frivolous in my book.

Avatar image for Ladiesman17

Nobody can resist the power of money, even patent holders.

Avatar image for hikaruai

brb copywriting the english dictionary and all the words it contains...

Avatar image for maxpowr3


Copyright The Bible instead. More money made there.

Avatar image for asgoodasdead

Does this mean I can't trademark "Cavity" now?

Avatar image for Sohereiam

"93 millions of people plays candy crush saga everyday"


"93 millions of people don't have life"

Avatar image for Warlord_Irochi

<< LINK REMOVED >> Nah, It's a mobile game, so provably most of that people have to wait for the bus/train/subway everyday.
Of course, no-lifes are on that list, no argument there.

Avatar image for Gelugon_baat


They are more likely to have more of "a life" than you do if they play casual games. ;)

Avatar image for TimberWolf_CLT

<< LINK REMOVED >><< LINK REMOVED >> It's an interesting debate as they're playing it on Facebook. Just saying... :)

Avatar image for UFOLoche

<< LINK REMOVED >><< LINK REMOVED >> I sense some overly-defensiveness....

Look, it's ok, no one will judge you.

Avatar image for RicanV

The pressure from Willy Wonka was just too much.

Avatar image for KamuiFei

I'm currently trademarking the word "The". Now gimme money.

Avatar image for PrpleTrtleBuBum

<< LINK REMOVED >> "Money" is my word. It's court time!

Avatar image for Gallowhand

Now drop your attempt to trademark the word "saga", you unscrupulous leeches. :/

Avatar image for wyan_


Avatar image for Sohereiam

<< LINK REMOVED >> Don't give them new words to steal, sooner or later someone will start suing people for saying "their" words.

Avatar image for nl_skipper

Dis Ain't OVAH!

Avatar image for Ayato_Kamina_1

Isn't that a Bassett Licorice Allsort(tm) I see in the pile of candy they have there? Hope they have permission to use that image / likeness.

Avatar image for DAOWAce

"in the US".

Welp, they haven't learned.

Avatar image for Karlinel

Considering there are only 2 countries in the EU which use english as first language, this seems more reasonable...not by a large margin, but more reasonable

Avatar image for kagento

<< LINK REMOVED >> Problem is that game titles are very rarely translated, so the issue will remain.

Avatar image for JSusie

I guess this means my "bacon" trademark is going nowhere.

Avatar image for pyro1245

<< LINK REMOVED >> you have to supplement it with something. like bacontainer; a container for bacon. actually.... I'm taking that one

Avatar image for normanislost

<< LINK REMOVED >><< LINK REMOVED >> a container made of bacon or a container full of bacon?....actually i don't care either way i'll take 6

Avatar image for pyro1245

hmmm. for some reason I don't feel any better. I guess I just really won't be happy until King goes under for good. What a horrible group of people, even the lowly employees who have nothing to do with the corporate nonsense; they have no self-respect.

Avatar image for radcrab123

"But not in Europe"


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