Candies Collide in New Warcraft Movie Promotion
With the release of video game movie Warcraft now just a month away, the marketing blitz is kicking into high gear. One part of this is a new candy promotion involving Mike and Ike and Hot Tamales.
Similar to how the movie unites humans and orcs, the candy promotion combines Mike and Ike and Hot Tamales for a new flavor called "Battle Blends." Here's the official description:
"The fruity flavor of Mike and Ike cherry meets the fiery flavor of Hot Tamales cinnamon for a two color, one unique flavor combination representing the conflict between the Alliance (Blue) and the Horde (Red) in the Warcraft film."
The Battle Blend comes in a 5oz. box and sells for $1-$2.
Additionally, there will be limited edition boxes for each candy made available, featuring Warcraft-themed graphics for the Alliance and Horde. Each box will have a code inside it that you can enter on this website for a chance to win a trip to either the Mayan Ruins or Stonehenge.
You can see the new Mike and Ike and Hot Tamales boxes in the image gallery above. Mike and Ike and Hot Tamales share the same parent company, Just Born Candy.
Warcraft opens in theaters on June 10. It stars Travis Fimmel, Toby Kebbell, Paula Patton, Robert Kazinsky, and Dominic Cooper. It's directed by Duncan Jones (Moon, Source Code), who is the son of late musician David Bowie.
In other Warcraft-related news, Jones discussed Spider-Man director Sam Raimi's version of a Warcraft movie and how it had a "fundamental" problem. Jones also talked about how the upcoming movie will deviate from the game's lore and why that shouldn't worry you.
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