Call Of Duty: Black Ops Cold War Camo Toothbrush Sales Will Benefit Military Veterans' Charity

Activision teams up with a toothbrush company for a charity campaign.


The official Call of Duty charity of military veterans has announced a partnership with a toothbrush company to help raise money for veterans looking for work after leaving the service.

The Call of Duty Endowment and Burst Oral Care have announced a special-edition Sonic toothbrush that has a camo print inspired by Call of Duty: Black Ops Cold War. Burst is donating 20 percent of each toothbrush sold, and it guarantees a minimum of a $100,000 donation to the Call of Duty Endowment.

The toothbrush costs $100 USD on its own, while you can also purchase a bundle that comes with various extras like a travel case, floss, and toothpaste, and a snapback hat for $130 USD.

Since its founding, the Call of Duty Endowment has placed more than 70,000 former soldiers in jobs with an average starting salary of more than $60,000. The charity estimates that it spends around $500 to help find new jobs for soldiers, which compares to $3000+ if they go through other means, including the federal government's own programs.

"Veterans continue to face unparalleled obstacles compared to their non-vet peers in securing high-quality employment opportunities," Call of Duty Endowment executive director Dan Goldenberg said in a statement. "During such a difficult time for our country, and the world, we are more appreciative than ever of partners like Burst Oral Care who understand and value the sacrifice of veterans and are giving back in impactful ways to those struggling to find jobs and return stability to their lives."

Black Ops Cold War releases on Friday, November 13, for PS4, Xbox One, PC, Xbox Series X/S, and PlayStation 5. Treyarch also recently spoke to GameSpot about the game's various next-gen improvements for PS5 and Xbox Series X, including DualSense support. The developer also told us why the game is adopting its new synchronized XP system.

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