Call Of Duty: Black Ops 4 Not Having A Campaign Is Not A Big Problem, Boss Says

"We're telling stories differently this year."

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Now Playing: Call Of Duty: Black Ops 4 Takes A Gamble With A Nostalgic Mashup

Unlike pretty much all of the previous Call of Duty games, this year's Black Ops 4 from developer Treyarch will not have a single-player campaign, at least not in the traditional sense.

In place of a single-player campaign, the game will offer an assortment of solo missions that focus on Specialist characters. These missions will have a similar style of bombastic set-pieces that Call of Duty games are known for, and there will be story elements divulged in these missions. So in that sense, there will be something in Black Ops 4 for players looking for a campaign-style experience. But it's not the kind of campaign fans are accustomed to.

We spoke to Call of Duty executive VP and GM Robert Kostich about this recently, and he told us that Black Ops 4 lacking a traditional campaign won't be much of a problem. Activision has more work to do in the messaging department to let fans know that Black Ops 4 lacking a campaign doesn't necessarily mean the game won't offer a solo experience and story beats.

"As we go forward [through the year], fans are going to learn a lot about the story that is embedded in this game," Kostich said. "Look, it's not a dedicated campaign like it was in the past. We're telling stories differently this year. We think our community is going to love this game from end to end, because it has so much to offer. The core focus of it, I don't think that's going to be a problem really. I think what our community is going to love at the end of the day comes down to the gameplay and the fun you have with it. And I think that's what this game is going to have in spades. This is a little different from what we've done in the past."

Black Ops 4's solo missions are set between the events of Black Ops 2 and Black Ops 3. A handful of previous Specialists return in this instalment, including Ruin, Firebreak, and Seraph, and Treyarch says they've been reimagined this time around. There are also a number of new Specialists in the game; so far, we've seen ones named Recon, Crash, and Torque.

In other news, Black Ops 4 has a battle royale mode called Blackout, while the Zombies mode looks bigger and better than ever. The package of course also includes head-to-head multiplayer--here's our latest preview. The PC edition will be available on for the first time in franchise history. Call of Duty: Black Ops 4 launches for PS4, Xbox One, and PC on October 12.

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Avatar image for deactivated-5c1c32e0b8cc8

I have not been able to enjoy a Call of Duty game since Modern Warfare 3. Once a game becomes a yearly or less release, the wow factor is spread thin and the game no longer has that new feeling to it. Every game just feels like a big expansion DLC pack, not a new game in the series. Call of Duty is so stale, "But the kids love it so why not milk the living **** out of their parents wallets?" says Activision.

Avatar image for PSYCHOV3N0M

Titanfall 2 campaign it is then.....

Avatar image for captainwonton

Not to worry though as soon as it releases it will be at the top of every chart, and will break sales records, get ready for a single player-less future

Avatar image for RaveNRolla

it's always a good idea to shake things up a bit. definitely if you followed the same trend for 20 games. Dark Souls 2 did it and it did a lot of good for the series trying out new stuff, also helping to make Dark Souls 3 a better game.

so, off the old ways!

Avatar image for Thanatos2k

Here's a choice quote:

"We want to create a campaign," Treyarch studio chief Mark Lamia said. "We have a whole team that's focused on creating the campaign. It's what we do. It's what we want to create. We want to create a campaign, multiplayer and zombies."

Guess Activision tells them what they want to do now. Nice to know they have no creative freedom whatsoever.

Another funny article in retrospect:

No one could conceive of how pathetic Activision would get.

Avatar image for gustavob

There will be thousands of uninformed people buying this game for the single player campaign, only to discover there isn't one.

Avatar image for khanwashere

Can't imagine anyone responsible would outright admit that these clowns squandered their 3 year development cycle meant for better campaigns on just more online maps. But they did spend their time wisely trying to spin this positively. It's like Fox News watching/reading these guys squirm about this topic.

Avatar image for firedrakes

i have no interest in this. but i will say i own stock in the company. i know it blood money but dam its worth it,.

Avatar image for esqueejy

Less is more! Up is down! Black is white! You're going to love that it's not what you want!

They're going in the totally wrong direction, and it's because they can widen that profit margin if they don't bother putting together a story, hiring as many actors (especially high-end ones) and having to bother creating a cohesive visual experience generating good maps with major set-pieces involved.

Avatar image for shamatuu257

COD fans are just blind as hell. They think its going to be so good but it's not. I do not care about MP at all. I only play COD for single player. The excuse for it is so BS. Why not have both but no they want to less work and still charging 60 bucks. You know there are going to be loot boxes and a pay to win model. This isn't innovation. It's just a copy and paste of Fortnite and PUBG. 1 of them is free so wtf are they even thinking.

Avatar image for taylor12702003

no campaign = no purchase

Avatar image for saadred

Please boycott this game and show him IT IS A BIG PROBLEM

Avatar image for Thanatos2k

Pathetic and desperate spin. How can these people sleep at night.

Avatar image for esqueejy

@Thanatos2k: On giant beds of money sucked from the wallets of the easily duped.

Avatar image for Packer1080

This is the first year I'm not pirating COD. Too bad.

Avatar image for RogerioFM

lol, not even worth pirating this one.

Avatar image for raugutcon

This will be the first COD I WON’T purchase since the day the first COD launched. “No big deal” , cya !

Avatar image for naryanrobinson

let's see how stupid we're going to be this year....

Avatar image for gunslingersnafu

Hard pass.

Avatar image for doublem-k

Money money money......

Avatar image for richsnyder

if black ops 4 is only released as download , wont buy it , i wont buy any game unless its released on disc period . last good cod game is still only one i play black ops 2 , all cod games released after blk ops 2 are complete crap ! now this new one sounds like it has possiblties but if they put the dumbass ecto suits and make the fly just dont even bother releasing it just throw it in the trash ! dont screw this up ! ! ! !

campaign is a must

Avatar image for Sindroid

Its all about the money.

When you ditch the campaign you save on:

1: Voice Acting, Story board and writers
2: lots of map generating and..
3: directors and other supervising staff.

In other words, keep staff at a minimum..

With multiplayer only, Activision can:

1: Cram it with lootboxe$
2: Put little effort in making maps, weapons and characters and...
3:Release a COD game 2 times a year instead of just 1.

= Win Win $$$ Profit.

So to charge full price for this garbage is greedy.

1: Make a game with little staff and effort
2: Charge a game full price
3: ???
4: Profit

Avatar image for dspino

It's not a problem. The problem is making basically an expansion to BO3, stripping its parts, and still charging full price for it..

Avatar image for twogirlsonecub

@dspino: Yep, people wanted Black Ops 2.5, an updated Black Ops 2. They got Black Ops 2.5, a downgraded Black Ops 3.

Avatar image for rolento25

Almost at the point where i can't remember the last COD game i bought... maybe mw2 or BO. I still see no reason to go back to this crap fest.

Avatar image for Defender1978

It's not a problem, but it will be the only Call of Duty I haven't bought because I only every played the campaigns. Never been a fan of multiplayer.

Avatar image for jergernice1

@Defender1978:yep totally agree.....seriously im done buying mp games unless i feel the single player portion is significant.

Avatar image for itchyflop

And it arrives.....the day COD went map pack only for £50 and upwards.

Im not saying it isn;t a smart move it may be, let the fans have their say when it arrives and see if treyarch learn from any feedback.

Avatar image for edwardnygma

Definitely not buying.

Avatar image for caj1986

seems they didnt learn their lesson from cod infinite warfare. looks like they sending alot of people towards BF where EA eagerly waits wit open arms

Avatar image for The_Dragon_Born

My wallet likes campaigns. My wallet wants to be fat. My wallet approves of this decision.

Avatar image for javelin10

vote with your money. this is not new. this has always been a case of greed and the narrative is always the same spin.

Avatar image for johno357

Its obvious they cutting the story because they want to maximise profit. Morons will buy it anyway

Avatar image for goku_black96666

I knew it

Avatar image for hamedmuhammady

Well I for one won't be buying it and I've bought every call of duty ever made.

Avatar image for deactivated-5bfc8187829ef

if people stop buying your bs game sir yes it will be a big deal.

Avatar image for analgrin

So it's like BF1 then

Avatar image for Alecmrhand

I totally understand this from a developers point of view. Single player costs far more to produce and is usually a small amount of the time players spend playing in total....BUT-

Black Ops is known for its great stories. Calling it Black Ops 4 while having no campaign screams cynical misdirect. Its like they are hoping a bunch of casuals without all the information buy the game expecting another single player experience in line with past installments....then get over their anger by playing the new Battle Royale mode.

There is still a measurable percentage of CoD fans (myself and my brother included) who bought CoD mainly for the campaign and have fallen off the multiplayer in the past few years. We knew even if we werent that into MP, there was still something worth having with the package....something we would often go back to months later for another play through. We wont be buying the game this year.

Im sure BMOC guy Kostich thinks he will make up for those like us with millions of new battle royale fans....but i dont see it.

Its a huge gamble, and for whatever reason, CoD execs think its a good one. I guess we will see.

Although, if they think the battle royale mode will keep CoD relevant longer, and thus able to sell more microtransactions, even if its to a smaller player base....thats a deal with the devil that will end up turning you into EA, as the hunt for every nickel overrides whats best for the game. Ask Battlefront 2.

If a lot of people who still bought CoD every year, almost out of a habit or tradition, are broken of that by these decisions, dont expect to ever get them back. It could legitimately cause the beginning of the end of CoD yearly dominance of the sales charts.

Mark it on your calendar- 2018 - the end of an era?

Avatar image for tom_cat_01

Surprised they didn't start doing this years ago, tbh

Avatar image for deactivated-5b8d89c601cb1

I love battered COD and chips.

Avatar image for samrvdman

1. I'm bummed that there's no campaign, I actually enjoy the stories and big set piece moments in the past campaigns like modern warfare 1-3 and ghosts and black ops 1-2.

2. That being said, if it turns out that there are big epic set piece moments in these small character driven missions, and if there is a mission per character, and if there are lots of characters, then it could add up to a similar amount of content as a campaign, without the coherent story. I know that's a lot of ifs but if it were true, it could be decent.

Sidenote: I don't buy Cod every year, haven't bought one for several years. Just playing devil's advocate

Avatar image for ballashotcaller

People saying this is less effort and game for the same money, you're crazy. They are taking the money th why would put on the single player and making a more robust multiplayer that is probably going to offer more on day one than any other CoD game launch. I rarely buy CoD games but this looks like a step in the right direction for treyarch and the series. Release a campaign when your heart is in it and you got something to say, a story to tell, not just because it's become the norm.

Avatar image for johno357

@ballashotcaller: what makes you think they will use the money saved for multiplayer? Youre being naive

Avatar image for Rufus_the_rat

Capcom said the same thing about SF V not needing single player... then their game bombed.

Avatar image for MetaMods

@Rufus_the_rat: yeah fighting game does not need single player at all, jeez. Do you remember Mortal Kombat storyline? It was crap just fighting character and another character and then boss end of story. This is different style game

Avatar image for Defender1978

@MetaMods: I believe he was referring to the lack of Arcade Mode.

Avatar image for angrycreep

The boss clearly is a complete idiot to say that. Today's day and age a game without a campaign mode is not a game. Even worst they gonna charge you a full price for the freaking game. I don't even play co up with this games and i'm always looking for the campaign mode and this one is not gonna have one. The boss don't care that he's loosing my money because there will still be millions of idiots all over the world that don't care and will still buy it without any care in the world.

Avatar image for m4a5

Yes, totally alienate whatever fanbase liked your SP content. Not a big deal at all.

Avatar image for se7enxx89xx

I love how they say it isn't a problem like they're speaking for the playerbase. I guess they were also speaking for the playerbase when they decided to make another futuristic cod even though everybody wanted a modern day game. They don't listen to the people who buy their games and they never will. Anybody with eyes can tell that BO4 is nothing more than a reskin of BO3 without the jetpacks. It literally looks like they only worked on it for a year and just recycled everything out of their last game. That franchise is so pathetic now.

Avatar image for dizzydaze

Dont worry guys, they're gonna sell us the sp campaign as a 30$ dlc a few months after release. Please look foward to it.

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