Call of Duty: Black Ops 3 Generates $550 Million in Three Days, Activision Claims

More than half-a-billion in three days.

102 Comments

Call of Duty: Black Ops III generated more than $550 million in global revenue during its first three days, meaning the military shooter is now the "biggest entertainment launch of the year," Activision claimed in a press release today. The number include copies of the game sold, though it's unclear if hardware sales from the PlayStation 4 bundle were also tallied as part of this figure. By comparison, Microsoft's Halo 5: Guardians generated $400 million in sales after a week, a record for the Halo franchise overall.

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By comparison, 2012's Call of Duty: Black Ops II generated $500 million in sales after just 24 hours.

During the three days after Black Ops III's launch on November 6, total worldwide sales for Black Ops III "rose significantly" over Advanced Warfare and Ghosts. Downloaded copies of the game for Xbox One and PS4 jumped by nearly 100 percent compared to comparable sales for Advanced Warfare.

Activision also said Black Ops III set a new all-time record for "engagement" per player, as Black Ops III owners are playing for more hours per player than any Call of Duty game before it. On top of that, Black Ops III players logged more than 75 million hours online from November 6-8, Activision said.

The publisher also boasted that Black Ops III's $550 million in revenue after just three days is "bigger than any game, any movie, or any entertainment launch this year." Comparing video games to other forms of media on a per-dollar basis is problematic, however, as the models are quite different.

In addition, on PS4 specifically--the "best place to play Call of Duty," according to Sony--Black Ops III reached a new record to become the best-selling digital full game by units sold in its first day in PS4 history.

GameStop merchandising director Bub Puzon added that Black Ops III is now the "most successful title launch so far this year" at the company. Meanwhile, Twitch reported that Black Ops III became the most-streamed game of any title that has launched in 2016.

For more on Black Ops III, check out GameSpot's review and what other critics are saying.

GameSpot may get a commission from retail offers.

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Menace413

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Cod's always provide a full game and many developers should follow there formula at least they give us a campaign co-op at that a zombie styled campaign called nightmares Zombie mode and multiplayer half these games don't even do half of that let's appreciate the effort put in instead of focusing on any short comings us as players may find. Battlefront will offer no campaign for the same 60 bucks once were tired of multiplayer what's left? in a generation of the most half ass games I've ever experienced you must find value in there efforts although Destiny provides nothing in terms of value and a laughable story ppl still support it and its always online which I find a bit troubling that's an ugly trend I hope doesn't catch on if you don't have internet CoD provides a local multiplayer against the AI on your multiplayer maps come on thats a really great feature and split screen as well I want the best for all my friends and Cod is unmatched in terms of value regardless if the story ain't up to your standards go play an Rpg if you want a good story I just wanna blow stuff up Thank You for a complete product your efforts are deeply appreciated

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thisistheslam

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The news that this game sold so well initially is a major letdown for gamers. They're controlled by previous success and assuming that another chapter in the book of CoD equals automatic excellence. That's not the case. While Black Ops 3 may have its small moments of greatness, mostly attributed to the movement mechanics that were popularized by Titanfall, it has a slew of technical difficulties that destroy the online experience. At launch, it's impossible to play a evening of CoD without having to reload the game or reconnect to servers multiple times.

The campaign isn't great. Not by a long shot. The characters are forgettable, turning in mediocre voice acting performances and having weak dialogue to work with. The levels are mostly dull, though there is a bit of a stride found around the middle of the campaign that will be good enough to urge you forward. The story is a letdown, for sure, not on par with the first Black Ops or even Black Ops 2's campaign.

Call of Duty is a dead horse that we all keep betting on to be relevant. The reality is that Activision is mining every dollar they can out of this franchise and choking the process of creativity - something they've done with Activision and Bungie has fought hard to counteract. If you pull out the specialization classes and the new movement mechanics, there's nothing that sets this game apart from other CoD titles or any other shooter.

I bought Black Ops 3 thinking it was a step up from recent CoD titles. For a couple days, I was almost certain it was. But the technical failures of Treyarch have lead the game to be unplayable at times, and yet I was asked to pay $60 for it? These tech difficulties are the same failures Black Ops 2, Ghosts and even Advanced Warfare had (though these are much, much worse).

If you love CoD, buy this game. Just not right now. It's horrific on PS4, XB1 and I believe PC. Give it a few weeks or so and keep your eyes on the news feeds to see when the mandatory major patch comes along that can wipe away the sins of a mega-budget franchise.

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Purgatori

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And yet it has the worst campaign out of the entire franchise. Yes people, even Ghosts had a better storyline.

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thisistheslam

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@purgatori: I dunno. BO3 campaign isn't great and Ghosts was really, really, really bad. I hated Ghosts so much. Advanced Warfare was about 25% better.

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SonictheHeg

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I'm incredibly baffled to see that nothing is mentioned on how bad the port on PC is on this game... It's completely unplayable and I've seen zero article on that, nor how/if they're working on a patch to fix it.

Sigh...

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Tiwill44

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Edited By Tiwill44

@SonictheHeg: Unplayable? There was some weird server lag yesterday, but other than that it's been perfectly playable to me.

Oh, and I had some issues with stuttering at first, but I fixed those by lowering the Extra settings to High, and in the config.ini file, I changed the maximum video memory usage from 0.95 to 0.75.

You might also want to turn off Vsync and set a max framerate.

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hystavito

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@SonictheHeg: Interesting

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virtuaSEGA

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And the series would generate nearly a billion in the first few days when the series was still good (mw2 and earlier). The only thing pushing this new game past AW and Ghost is the title attached to it, people have fond memories of blops and blops 2.

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nurnberg

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In other news, Advanced Warfare is dead. But the season pass still sells for 50$, even if you can't play on the maps you buy.

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TwilightAngel

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Fallout 4 generates 600 million in 2 days,Bethesda claims. Just waiting for that article to pop up.

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nurnberg

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@twilightangel: Sorry but Fallout 4 won't generate that much money.

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vanquishr

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@nurnberg: Nope you're right, they generated 750 million instead. Nice prediction m8.

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whirlwind12

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This is why we cant have good game anymore thanks Obama

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deactivated-5a803cda1fb41

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When they actually deliver on pc mods and public servers then I'll buy it.

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Sevenstorms

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Will always get COD on Xbox over PS !!! I have both systems but the Xbox One controller is better. Especially the Elite controller .

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DrizzyGadget

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Oh they're playing the Halo card

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datriax

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What a surprise considering the game virtually costs $120 these days.

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derceto

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"Please wait while we work these numbers to be accurate, but misleading, so you can continue to have faith in this stale as shit series. Thank you."

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gamer2190

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Edited By gamer2190

The PC port is so bad it's almost unplayable.

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wexorian

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Again gaming world is doomed.....................

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LouiXIII

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@wexorian: Speaking of "doomed" That's what I'm waiting for. You guys can have BO3 and that weak ass campaign, give me DOOM!!!!

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Triple_R18

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Wait a minute. Wait a minute!

According to the Xbox fanboys this was a dying franchise. This cannot be!

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IAmMcGruber

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Treyarch is definitely the best CoD dev. I'll be buying a CoD once every 3 years now instead of once every 2

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kenmaster239

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@iammcgruber: ive said this 100 times since this game came out... ill be on blops3 for 3 years!!

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TEFUKAM

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Game is GOOD

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KamuiFei

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The first CoD I actually enjoyed since Mw3. I would've never bothered with BO3 if not the open beta.

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Poopenshaft_v2

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Top game. Best since MW2 me thinks

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dladz

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Edited By dladz

Hmmmmm "Black Ops III players logged more than 75 million hours online from November 6-8, Activision said."

Yea when you could actually get online.

There have been a tonne of issues with all three counterparts.

Although I really like black ops 3 (minus that damn double jump) I think Treyarch really could have done better, especially seeing as they're getting half a billion for each black ops made, allowing disconnections and poor performance on monster machines is just unacceptable.

My specs:

i5 4670k overclocked to 4.9Ghz

16GB 2200Mhz RAM

AS Rock Extreme 4 z97 board

2 R9 290 tri-x sapphire cards, also overclocked

800watt PSU

Solid state drive

165mb stable connection.

Now looking at these specs and the money i've spent on my PC, plus all the work i've spent trying to get it perfect, i'd have thought that a game made by a company who earned more than half a billion $ for it's last game would get it right, for me it's simply lazy work and although i'll probably still buy the next cod they really need to start taking more care of their customers.

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beuneus12

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A lot of people on my friends list playing this. Had my fill of COD since MW2, guess ill go for Fallout4

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Balrogbane

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Such injustice.

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Evenios

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Fallout 4 is still played more on steam! way more fun then blah call of duty

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Sevenstorms

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@Evenios: Rise of the Tomb Raider FTW !

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MoreThot

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I don't understand why people still buy this game year after year. After watching it on twitch it still looks the exact same as a decade ago. Run and gun all day long then call in that bigg ass box with your free kills without any effort kill streak.

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suicidesn0wman

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Edited By suicidesn0wman

@MoreThot: The formula that made it a success is still the same, but the game itself is not the same. The gameplay in blops has always been solid, and the MP maps in 2 & 3 are pretty damn good. On top of that Black Ops has one of the better single player campaigns out there in an age where other popular online games aren't even making a campaign. And then there's zombies.

The game has more content and replayability than 90% of the games out there, that's why people buy it.

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XenomorphAlien

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@suicidesn0wman: I agree except for the campaign part. Don't know how BO3's story is but BO2's story bored me to tears.

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Purgatori

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@xenomorphalien: BO3 has no story. It's seriously even worse than BO2 and Ghosts.

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Hurvl

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"Call of Duty: Black Ops 3 Generates $550 Million in Three Days... By comparison, 2012's Call of Duty: Black Ops II generated $500 million in sales after just 24 hours" Close, but no cyber cigar.

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XenomorphAlien

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Eh, I think I'm just going to stick with Black Ops 2. Still deciding to get this or Tomb Raider.

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Sevenstorms

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@xenomorphalien: Trust me get Rise of the Tomb Raider. Much more fun game.

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dalger21

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This doesn't surprise me given the fact of how bad Ghost and AW were. I am enjoying it thus far.

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Sevenstorms

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@dalger21: I liked COD Advanced Warfare a lot. Very good game to me.

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suicidesn0wman

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I know it's popular to hate on CoD, but after several poor outings(Ghosts, AW), Treyarch has brought the high quality experience we expect from CoD games. I'm not surprised to see it's successful when the game is so much better than the previous two.

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Purgatori

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@suicidesn0wman: Except for the campaign. They put no effort into the story or the characters.

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Bread_or_Decide

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@suicidesn0wman: The unlockable zombie campaign proves they need to drop the campaigns they're doing now and go straight to zombie town next time. My interest in the game went up a bit when I heard about this twist on the game's single player. Should have been unlocked from the start and heck, should have been the primary campaign to begin with.

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suicidesn0wman

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Edited By suicidesn0wman

@Bread_or_Decide: I've only been playing MP mode so far, so please no spoilers! I have to go back and finish Black Ops 2 I believe, and haven't felt like turning on the old 360. Probably going to wait until blops2 hits X1 BC.

Just looked at my mints on the xbox site, I only played through 2 or 3 levels of blops 2 ;\

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