Borat 2 Draws Tens of Millions Of Viewers to Amazon Prime For Great Pride Of Kazakhstan

Borat was huge when the first movie released. It's not surprise that his absurdly timely Subsequent Moviefilm is big, too.


Sacha Baron Cohen's new Borat film is a huge hit for Amazon. "Borat Subsequent Moviefilm" drew in tens of millions of viewers on Amazon's Prime Video service throughout its opening weekend, the company announced.

That's a global number, Amazon says. Here in the States, Variety reports that TV analytics provider Samba TV estimates viewership for Borat 2 at around 1.6 million homes, though Amazon apparently disputes that number, preferring less-specific statistics. Samba TV notes that based on their estimates, Borat beat out Disney's Mulan, though it's important to note that Disney asked its paying Disney+ subscribers to shell out an extra $30 to watch its latest live-action adaptation.

"During its opening weekend, [Borat 2] was streamed by tens of millions of customers," Amazon wrote in a press release. "Within the first few hours of the watch party on Thursday night, a million plus fans tuned in to interact live with Borat himself and participate in a dance party with fans around the world."

"Sacha has masterfully created one of the most well received films of these unprecedented times," said Jennifer Salke, Head of Amazon Studios, "showcasing some of the best and the worst of us, wrapped in one outrageous moment after another. But at its core, Borat 2 is a heartwarming story of a father daughter relationship and of female empowerment seen through a hysterical, satirical lens. With the tremendous launch of this global, tentpole movie, it’s clear our customers around the world want content that is both relevant and entertaining."

Our own review calls Borat 2 an "absurdly timely movie" that's actually "pretty damn funny" while avoiding the pitfalls that have caused the original film to age poorly.

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