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Bloodborne Sales Surprised Sony

"We were being quite ambitious, but even that proved to be conservative."


Sony thought that PlayStation 4-exclusive Bloodborne will sell well, but the game has apparently surpassed its expectations, the company has said.

“It did surprise us,” Sony UK managing director Fergal Gara told MCV. “We had expectations to do well. We looked at the Souls series as a frame of reference, and we thought we could do better than that. We did—and then some. Relative to some of our sister territories, we were being quite ambitious, but even that proved to be conservative."

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Gara said that this was in part thanks to good timing, as the game was released at a relatively slow time, and that while Sony was a bit behind in meeting demand, it was able to catch up take advantage of the opportunity.

Gara didn't share any new sales numbers, but last month Sony said Bloodborne sold through more than one million copies worldwide. Xbox executive Phil Spencer, the top gaming boss inside of Microsoft, has has even congratulated Sony on hitting that sales number with a new IP.

While Bloodborne is a new IP, it was made by Dark Souls developer From Software, and was marketed as being a very similar game.

For more on the game, check out GameSpot's previous Bloodborne coverage.

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