Blizzard's next MMOG to have 'more broad appeal'

Activision Blizzard CEO Bobby Kotick reveals the World of Warcraft developer's upcoming massively multiplayer project will cast a wider net; "prize play" coming to


After confirming it was working on a new massively multiplayer online game in 2007, Blizzard Entertainment has divulged only a few details on the project. Today at the Deutsche Bank Securities Technology Conference in San Francisco, Activision Blizzard CEO Bobby Kotick offered another breadcrumb of information about the unnamed title--which won't be a competitor to World of Warcraft.

Blizzard's next won't be World of Starcraft.
Blizzard's next won't be World of Starcraft.

When asked about the efforts behind the new online gaming service, Kotick listed Blizzard's upcoming slate. "What we've announced at Blizzard is that we have Starcraft [II] coming, Diablo has been in production...and a new, unannounced MMOG that has a little more broad appeal," said the executive.

Kotick's talk of a more accessible MMORPG adds a bit more detail to the still very sketchy picture of Blizzard's mystery-shrouded project. Before officially acknowledging it was in development in 2007, Blizzard said that any new massively multiplayer online game would not be a World of Warcraft clone. This February, now-ex-World of Warcraft game director Jeff Kaplan began working full time on the unnamed title, which will be a brand-new property.

Besides mentioning the Blizzard MMORPG and Activision's plans to begin bypassing consoles, Kotick dropped hints of what features the new might have. "As we start to add cash play and prize play and better rewards and recognition systems that come through the Internet, you will start to see audiences expand even further," said Kotick, showing a slide of a BlizzCon StarCraft II tournament.

When asked if Kotick's comments meant that cash prizes would be awarded directly over, a Blizzard rep pointed out his company's long-standing tradition of having contests that begin online and end at BlizzCon with large cash prizes. "Tournament play and e-sports have been part of the experience for years," said the rep who declined to comment further.

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Avatar image for mad_gamer23

Broader appeal sounds like a bad idea. Why not tailor specific games for specific demographics instead of just bunching everyone together. That's how WoW got ruined, in my opinion.

Avatar image for VladanStef

I think by "broad appeal", they're actually referring to domesticated animals.

Avatar image for Mystoksor

WoW is one of the most popular video games in the world, how can you make an MMO with broader appeal? They should make a game for the more hardcore crowd with gameplay unlike that of WoW (maybe a PvP focus?)

Avatar image for bloodyrooster

Just like the DS won't replace the Gameboy but coincide with market share.

Avatar image for lil_luz_10

ha improved "friend" network for WoW...isnt that a little ironic?

Avatar image for Slipstrim

Seriously, do we need another MMO from Blizzard? :S

Avatar image for buffdaddy69

IWelp, I could care less about this new MMORPG, because I will be in a Galaxy Far, Far Away, thanks to Bioware.

Avatar image for green_dominator

@ shabulia I'm with you.... What the hell is Activisions problem anyway?? I like Blizzard but I'm getting to the point where I hate everything Activision stands for, they have made so many wrong choices that I think all the companies under them should be taken away and Activision forced out of the gaming industry......

Avatar image for bojan_sokol

expect to be released 2015-2018

Avatar image for Narutofan30

I would like to play MMORPGs, My brotheres play WOW all the time but I cant just go on the Computer for Hours........ Thats why im waiting for DC Universe for PS3..........

Avatar image for shabulia

Ban all future Activision Blizzard products. Read what their head suit has to say about how his company sees video games. << LINK REMOVED >>

Avatar image for jjmullen763

im curious to see what blizzard come up with, WOW has had its time at the top and wil probably be killed TOR. WOW is too reptitive and has no story or gives you any incentive to complete quest apart from 5x mana pots

Avatar image for RockySquirrel

If their next MMO is full of the same cheap sexual puns and played by the same bunch of greedy morons, then the game won't reach a larger audience.

Avatar image for supermanmega

if its anything like WoW then im not even gunno bother looking at it lol you read the cover and it says "buy our new game and pay 15 bucks a month so you can do endless grindy quests and boring unbalanced pvp! and then when the expansion comes out you can pay another 50$ so you can do even more grindy quests to get 10 lvls higher!! with 11 million players that your never going to see!!!" lol also why do we pay 15$ a month if we have to pay for the updates? whats the 15$ going towards? 1 expansion every year? wow a new race, some new lame armor, a few more dungeons, and more of the huge....empty world!...f2p mmos have more looking forward to hearing about all the WoW fanboys flocking to the nearest wal-mart to get this new mmo and writing a review on it after playing it for only 5 minutes and saying "omg best mmo ever!! get it now d0od im lvl 5 and i cant stop playing!"

Avatar image for Revan_911

WOW is as broad approach as it gets. The game is not serious anymore, you don't even have to play much and you will have the best gear.

Avatar image for enix165

They're going to ruin ANOTHER one of their franchises? ;_; Gimme Warcraft 4 first, dammit!

Avatar image for BigDaveyDogz

probably going to be free like diablo 3, but probably not fantasy or a sci fi setting. this is just my guess though...

Avatar image for ciaxhieu

sound like another mmo's to delay d3, great....................

Avatar image for Cabal23

Blizzard is going to postpone themselves into obscurity. How long have we been waiting for SC 2? Honestly the present RTS genre will be dead and gone and moved onto the next tier of RTS gaming by the time the game releases. At least they can count of the Koreans to buy their product. 90% of the SC player base is in Korea now anyways. How old is SC now?

Avatar image for sTyLnK

Very curious as to what the game will be.

Avatar image for TrueIori

@Rottenwood go back the dungeon you crawled out of, you pve no life bastard. PvPer for life.

Avatar image for TrueIori

great more cash cow super happy friendly time casual garbage xD

Avatar image for NicoLikesSoda

although i'm defiiiinitely playing diablo 3

Avatar image for NicoLikesSoda


Avatar image for DamnedApples

NOTHING will ever rival "Hello Kitty's Island Adventure"

Avatar image for MetalGuyver

Uh comes blizz's project to rival "Hello Kitty's Island Adventure."

Avatar image for DamnedApples

'A more broad appeal" translates-->we want to rule the world

Avatar image for Intrakitt

Greeeeat....Blizzard used to be one of my favorite developers back when, you know, they actually made good games and not just cashcow MMOs

Avatar image for brunorr

More broad appeal? Didn't like it at all. When Blizzard said it wouldn't compete with WoW I was hoping for a sandbox game with no classes or levels, like Ultima Online.

Avatar image for protoroc

It'll be on Facebook or Myspace or browser based.

Avatar image for Darkreaper_1

Hey Blizzard how about...FINISHING STARCRAFT 2!?! I've already been waiting for this for about 10 years and i'm finally starting to crack a little!

Avatar image for magicianhunter

Can I have Warcraft 4?kthxbye

Avatar image for Daeman_Uhr

More broad appeal!? What their gonna have all the world playing MMOs instead of ONLY THE HALF that plays WoW now?

Avatar image for Hvac0120

[This message was deleted at the request of the original poster]

Avatar image for Hvac0120

The reason I stopped playing MMO's all-together is because I do not have enough time to justify the $10-15/month they charge to play the game. The micro-transactional games also have failed to appeal to me. I played Final Fantasy XI on PS2 for a little over a year and WoW for about 4 months. I liked the games. There are certainly some improvements I'd like to see. I'm not sure if Blizzard is working on anything that is going to resolve my concerns. _

Avatar image for Rottenwood

The reason I stopped playing WOW was because it had too MUCH broad appeal. A decent MMORPG community with Blizzard charm and solid gameplay got hijacked by illiterate, adolescent PVP junkies who only played emo elves. Maybe they'll hop on to this new game and WOW will go back to normal.

Avatar image for atopp399

Broad in 10 year old girls? WoW already has millions of subscribers. How do you get more broad than that?

Avatar image for raahsnavj

Oh, good they started working on it in February... that means we won't have to worry about it for another 5+ years...

Avatar image for Dragdar

"...began working full-time on the unnamed title, which will be a brand-new property. " hmmm... i wonder what IP they'll rip off now, surely it can't be Warhammer/ W 40k again.

Avatar image for scryren

So... what exactly is the point of this article? Rehashing old news because it's slow this week?

Avatar image for enoslives7

With Blizzards record, it should be released in 2018.

Avatar image for Dragdar

as ppl said already if they draw players from wow it wont be profit it will only be redirecting the way the cash comes in but with aditional costs of antoher project. They'll play it smart and make something that has a different appeal

Avatar image for sirpyke29

while they say it isnt supposed to be a competitor to WoW, it will end up being so anyways because so many people play WoW as it is, it will take some of WoWs customers.

Avatar image for Yuck_Too

As for the article it makes sense. WoW is the biggest gaming cash cow there is...period. They are not going to want to make a competing product that splits their user base...they will want something completely different to bring in new people while keeping WoW going full tilt. Also this was more of a marketing pitch to investors...

Avatar image for rikhan_z

Thank god, I was tired of the Noose myth stuff, they been using it since Warcraft began and placed it into Diablo as well. I haven't seen much from Starcraft, which makes it interesting and appealing, however the new IP 'boarder appeal' has catched me on.

Avatar image for Yuck_Too

Everyone really should track fps_d0minat0r comments...they are some of the funniest and totally out there things I get to read each day and always good for a laugh.

Avatar image for spOOoOOn

anyone know if the new battle net works for WC3?

Avatar image for Cabal23

How much more of a broad appeal does Blizzard want? WOW already has the "most broad appeal" than any other MMO. That is why I don't play anymore because it has been hijacked by 12 year old kids. Nope...not for me.