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Blizzard files trademark application for "Cute But Deadly"

Application covers everything from milk bottle caps to socks.

62 Comments
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World of Warcraft and Diablo studio Blizzard Entertainment has filed a trademark application with the United States Patent & Trademark Office (USPTO) for "Cute But Deadly."

No Caption Provided

The application covers a range of goods and services, including milk bottle caps, socks, t-shirts, papercraft, and action figures, among other things.

"Cute But Deadly" is not likely the name of a new Blizzard Entertainment game, as the application does not mention video games in any capacity.

A Blizzard Entertainment representative was not immediately available to comment on how it plans to use the trademark.

The next new release from Blizzard Entertainment will be the PlayStation 3 and Xbox 360 versions of Diablo III, which are set to launch on September 3. Next-generation versions will follow in 2014, according to a recent report.

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Avatar image for LWLeviathon
LWLeviathon

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The names for the figures that they showed at Comic Con.

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Avatar image for Justforvisit
Justforvisit

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Blizzard, how about you try this instead:

"Rich but Stupid"

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Avatar image for minty_cbo
minty_cbo

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" "Cute But Deadly" is not likely the name of a new Blizzard Entertainment game, as the application does not mention video games in any capacity. "

Hurry.. someone make the game,,, "Cute but deadly" and make it out of Blizzard-like characters...and make it a spoof of all 3 ip's some of activision's others......
make it extra funny/cheesy...
Cute But Deadly : Tony Hawk's World of Diablo 3 Craft of Duty
(I know only the cute but deadly part would fly...but it is all about the lulz right?)

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Avatar image for Kisalon
Kisalon

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@LuigiisTeepee Ahhh but Wildstar's Chua is cute but deadly! :)

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Avatar image for deactivated-5fc984f4ce7ca
deactivated-5fc984f4ce7ca

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When they saw how much money could be made after copying pokemon, they realized children are the only ones stupid enough to buy into their product lines any more. It'll be interesting to see how many more millions of players quit their games after the next 6 month block of subs runs out.

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Avatar image for LesserAngel
LesserAngel

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Proof that Blizzard is losing it's relevance in the video game industry.

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blackothh

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wtf?

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northArrow

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Edited By northArrow

Is Blizzard even a game company anymore?

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Avatar image for blackothh
blackothh

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@northArrow they are a starcraft company now

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soulfulDAGGER

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Wait. Wha? Surely this is a clue for Titan, right? I hope not.

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Avatar image for MatrixGamer78
MatrixGamer78

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How long Blizzard would survive with 3 IP's only??? Soon Blizzard will be dead as they didn't create any new IP from last two decades.

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Avatar image for Grenadeh
Grenadeh

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@MatrixGamer78 Blizzard has only ever had 3 ips. Warcraft, Starcraft, Diablo. Lost Vikings and other things were always temporary.

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Avatar image for valknight
valknight

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@Grenadeh @MatrixGamer78 True, but up until recent they were exceptionally good at their 3 IPs.

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MatrixGamer78

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No new IP **** u Blizzard.

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jessie82

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chainsaw lollipop or w.e comes to mind..

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Avatar image for wexorian
wexorian

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Mix words maybe there's something there ....... Nope

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Avatar image for aovannor
aovannor

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Blizzard know that tapping the young uns is the key to success.. because all us oldies are getting wise to everyone's bullshit.

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Avatar image for _el_Greco_
_el_Greco_

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@aovannor Though we can't know for sure, it does seem like that's what they're trying to do... And if that's the case, then it's pretty sad. It's the eleventh hour and Blizzard definitely needs to make a come-back. I refuse to believe that this developer has forgotten or doesn't care about its old fanbase. But every year they just seem to give me another reason to think that way.

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Avatar image for Mega_Skrull
Mega_Skrull

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Edited By Mega_Skrull

Milk bottlecaps? Heehee, Ubisoft would love those for Assassin's Creed...

Ok, I know where the exit is.

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Avatar image for jessie82
jessie82

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@Mega_Skrull dont forget about fallout

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Avatar image for Mega_Skrull
Mega_Skrull

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@jessie82 @Mega_Skrull Aw, allow me to politely disagree. I love FO3 and New Vegas, and I can't possibly consider it milking with the time they take to release them

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ioshilee

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MLP meets Diablo? :)

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FlawlessGoBot

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This is what happens when you mix alcohol with trademark applications.

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Erebus

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Hmmm.... that's hot

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NightOfInsomnia

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This is what happens when Blizzard gets bored.

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yourdem1ze

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Edited By yourdem1ze

childrens book?

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acelogan1989

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lol

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commanderxp90

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Please trademark it for "Here Free Games are!"

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msfan1289

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Edited By msfan1289

im going to trademark Boats before Disney dose. ( Cars, Planes get it)

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Avatar image for jyml8582
jyml8582

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In that case, I'm going to trademark "Biatch Wanna Sex You Down" for no particular raisin.

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RicanV

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Edited By RicanV  Moderator

@jyml8582 Is there such a thing as a specific raisin?

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Bigryse18

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MMO FOR KIDS LIKE DDTANK!.

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Avatar image for _el_Greco_
_el_Greco_

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I agree with some of the people here that this phrase is a bit too generic to be trademarked. Either way, I think it has to do something with this children's book:

http://news.mmosite.com/content/2013-07-19/blizzard_announces_wows_first_childrens_book_snowfight.shtml

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Avatar image for Kisalon
Kisalon

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@_el_Greco_ seem very likely that it has something to do with that book yes.

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Avatar image for Bhemont
Bhemont

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@LuigiisTeepee lol was thinking this might be linked somehow, what the hell...

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Lambchopzin

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what

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Dorimant

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This sounds akin to Disney's stunt with attempting to trademark 'Día de los Muertos'. Completely out of left field and just plain weird...

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Avatar image for AshTrai
AshTrai

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Is it even possible to trademark a well used saying like that?

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Kisalon

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@leimonides Totally agree with you. May the force be with you my young one.

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Saketume

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obvious fart joke

Why blizzard? Expecting to release more crap?

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Avatar image for Juon408
Juon408

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Oh, they'll lose. I doubt they own any of those chick shirts with the phrase on it.

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CatAtomic999

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This is the tagline for their next game, a lighthearted dating simulator about a young romeo with AIDS.

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Barrakas21

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Fucking blizz. shove that mercandise up your ass fucking milkers.

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Avatar image for PCsama
PCsama

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i don't know what to say now..pass

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NeverMore0

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Edited By NeverMore0

I didn't know Blizzard was making merchandise about my ex-girlfriend...

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KiLLLeR150

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Edited By KiLLLeR150  Online

Sounds more like Activision, less like Blizzard. The last real part of Blizzard either died when they got bought, or will die when StarCraft II: Legacy of the Void is released.

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Avatar image for Kisalon
Kisalon

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@KiLLLeR150 Havnt really heard Activision trademarking anything "stupid" or doing anything stupidish... Blizzard on the other hand...

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berserker66666

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A kid farted. "Cute But Deadly". A German Shepard. "Cute But Deadly". Me reading this article at 3..30 in the morning. "Cute But Deadly".

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