Bizarre Creations' Blur racing to E3
Activision announces rumored game from recently acquired Project Gotham Racing studio will debut at next month's gaming expo.
In the wake of its better-than-expected quarterly results, Activision gave investors a heads-up today on its plans for next month's Electronic Entertainment Expo in an analyst conference call. Perhaps bolstered by its strong bottom line, the publisher touted the E3 debut of its upcoming racing game Blur.
Developed by Bizarre Creations (the studio behind the Project Gotham Racing series), Blur is poised "to do for racing what Call of Duty did for shooters," said Activision Publishing president Mike Griffith during the call. He added, "That was the goal when we acquired Bizarre Creations to make this game."
Reportedly described by an Activision executive as "Mario Kart meets Forza," Blur was touted by Griffith during the call as bringing "real innovation to the racing category, and it's looking very strong. You will all get a chance to see this game at E3, but suffice it to say we are excited to be entering this genre with this game."
Activision acquired Bizarre Creations in September of 2007 for an undisclosed sum. Although the purchase seemed like a major deal at the time, it was put into perspective later that year when Activision merged with Vivendi Games in a deal worth $18.9 billion.
For all of the latest from E3 2009, check back June 1-4 for GameSpot's complete coverage of E3 2009.
FINAL FANTASY XIV ENDWALKER New Reaper Class Reveal FINAL FANTASY XIV ENDWALKER Full Trailer Anji Mito Combos And Gameplay - Guilty Gear Strive Beta #2 First 17 Minutes Of Famicom Detective Club: The Girl Who Stands Behind Gameplay First 16 Minutes Of Famicom Detective Club: The Missing Heir Gameplay 21 MORE Things You STILL Didn't Know In Zelda Breath Of The Wild Dying Light 2 - Ask Me Anything (Episode 2) Mass Effect Legendary Edition Review In Progress Discussion Total War: Warhammer 3 Has The Best Battles Yet Mass Effect Legendary Edition New Character Creator Options Gameplay Mass Effect Legendary Edition: First 40 Minutes Of Gameplay Mass Effect - Legendary vs Original Graphics Comparison | Characters, Eden Prime, Citadel
GameSpot may get a commission from retail offers.