BioWare's Anthem Now Has A Corn Maze Tie-In

Oh, and the press release is full of puns.

32 Comments
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Now Playing: Anthem - Rising to New Heights Corn Maze Teaser Trailer

If there was a competition for strangest video game marketing material, Anthem would win it. Developer BioWare announced today that there's now an Anthem-themed corn maze.

People can now go wander through a maze shaped like one of the mechs from Anthem, thanks to a partnership between BioWare and Edmonton Corn Maze. It's in Edmonton, Canada, and features a massive BioWare logo carved into the corn field, as well. Check it out above.

At least BioWare seems to be aware of the inherent ridiculousness of making a video game-themed corn maze. "In a world saturated with banners and billboards, getting the message out about our new game, Anthem, is more important than ever," the video's description states. "Rather than taking a conventional approach, we've chosen a field as our medium. What better way to celebrate the growth of a new game than through corn, which also grows?"

Oh, and if the corn maze isn't silly enough, BioWare also filled its announcement post with a bunch of maze and corn puns. The company's not saying, however, if a corn field will somehow make its way into the game. "We cannot confirm nor deny whether Anthem will feature corn in any shape or form," the post reads.

Anthem is a third-person cooperative action game set in a science-fiction universe. BioWare is positioning it as a "science fantasy" game like Star Wars. It's scheduled for release sometime in 2018 for Xbox One, PS4, and PC.

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Avatar image for bingo5387
bingo5387

As someone who has worked at this corn maze during the summer for a few years now, a gamer, and a fan of bioware, I can't tell you how excited I was when I saw this. Never saw this design coming and I think its cool.

Avatar image for valgaav_219
Valgaav_219

This game looks amazing. They better not blow it. They have 1 job lol

Avatar image for Mogan
Mogan

@valgaav_219: Unfortunately, that job is to make a shooter ... which isn't something BioWare is known for; so I'd curb that enthusiasm a bit until a lot more information is available.

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DaVillain-

Don't care, I want to play Anthem ASAP!

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Atzenkiller

This game feels more and more like Destiny than a Bioware game.

Avatar image for Mogan
Mogan

@Atzenkiller: Because of a corn maze?

Anyway, I think it's supposed to feel like Destiny.

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Avatar image for Atzenkiller
Atzenkiller

@Mogan: Have you checked out the video they made for it? It's as dumb as the ads for Destiny have been for a while. Not something you'd expect from a serious quality game like those we were used to from Bioware.

Avatar image for Mogan
Mogan

@Atzenkiller: I don't know that I'd run around saying BioWare's last several games are more serious or higher quality than Destiny is. You're right about it not being what I'd expect from BioWare though; I'd have never guessed BioWare planned on competing with Bungie in the shooter genre.

Still, I hope it turns out good and gives Destiny the competition The Division and Warframe aren't.

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Pyrosa

@Mogan: Exactly. This is the result of an EA exec seeing Destiny hit $1B and saying "go make us one of those."

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wexorian

Anthem is Biowares Warframe lol

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illegal_peanut

i haven't been in a maze since i was 11.

used to love going in there. and telling the other really little kids that i was lost in the maze for X amount of years. that always made them scream in fear.

Avatar image for DARREN636
DARREN636

@illegal_peanut: that's aMAZEing

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Starshine_M2A2

What a corny ad!

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freeformrulz

Bad timing Bioware. People are already calling you guys a joke after ME:A. Maybe u guys should have waited till Apr 1st?

Avatar image for darthrevenx
DarthRevenX

@freeformrulz: naww for April Fools they'll say they're canning Anthem and bringing back Mass Effect.....

then the next day it'll be a lot of hey, just kidding guys.....it was a joke, seriously ugh.....

and in the week to follow insiders will be like had Bioware finally lost it??

just watch, if not that it'll be some other craziness and same thing has Bio lost it will be asked by a insider......

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Uncle_Rell

Pointless. Spend that money on the dev team.

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siarhei

It looks like they are growing their ad campaign...

Avatar image for darthrevenx
DarthRevenX

@siarhei: naw, the farmer is growing his crop......the add campaign is waisting moolah.....

Avatar image for siarhei
siarhei

@darthrevenx: A-maze-ing tactic, isn't it? :)

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BryanWeary

@siarhei: Didn't you mean "a-maize-ing"?

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siarhei

@bryanweary: I meant maze, since it's literally a maze, but I guess maize would work as well :D

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BryanWeary

@siarhei: I figured as much, but food based puns are too delicious to pass up. XD

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DarthRevenX

@siarhei: *Aquaman appears in clash with you* enough with the maze puns

*Johnny Carson as Carnack appears* may your platform shoes fail you in a pig pen....*Ed McMahon laughs* haw haw haw!!!!

Avatar image for darthrevenx
DarthRevenX

hey, farmer Joe, here's $100 grand for ya, make a crazy maze we want ya to make out of your cornfield to promote our game......

wonderful use of the marketing budget there guys......not!

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gamingdevil800

I just cant find the effort to get excited for bioware games anymore after so many bad apples. ME3 ending, Dragon Age 2 (average), Dragon Age Inqusition (repetitive mmo quests) and ME Andromeda.

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snugglebear

A maize? Seems pretty corny.

Avatar image for Mogan
Mogan

@snugglebear: You gotta have an ear for these kinds of jokes, there's a kernel of humor buried in there. Shucks, BioWare may be a husk of its former self, but they can still cob-ble together a good goof now and then.

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videogameninja

@snugglebear: That was an amaizing joke.

-LATE NIGHT STAND-UP REJECTS NINJA APPROVED-

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lionheartssj1

@videogameninja: Keep the jokes coming! I'm all ears!

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DarthRevenX

@lionheartssj1: @videogameninja:

two ninjas walk into a bar.....

which you'd think is funny cus you'd thing the one ninja would see it when the other ninja hits it......

Avatar image for darthrevenx
DarthRevenX

@snugglebear: *throws rock at screen* <it's made of foam......the rock I mean.....

Avatar image for snugglebear
snugglebear

@darthrevenx: Like Ty Cobb!