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Bethesda Launches A Campaign To "Save" Single-Player Games

Bethesda isn't going to stop making single-player games.


Tonight at The Game Awards, Bethesda released a trailer for something new--not a game, but something more unique. The video stars Wonder Woman actress Lynda Carter calling on gamers to "save" the single-player gamer.

Unlike many big-name publishers, Bethesda's games are often more focused on single-player. With the "games-as-a-service" model growing in popularity, Bethesda stands out, and has enjoyed some success in this department with Fallout 4 passing Skyrim to become Bethesda's best-selling game ever. It hasn't been all sunshine and rainbows, however, as Wolfenstein II: The New Colossus didn't get off to the hottest start.

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Now Playing: Bethesda #SavePlayer1 Trailer

Along with this, some of Bethesda's single-player games (Doom, Fallout 4, Wolfenstein II: The New Colossus) are marked down by as much as 50 percent this week, digitally and at some physical retailers. Additionally, Bethesda is donating $100,000 to the Entertainment Software Association Foundation, which is a group that gives scholarships to help women and minorities going after degrees in the field of video game arts.

Bethesda said today that it doesn't plan to stop making single-player games, which shouldn't surprise anyone. Unlike companies like EA and Activision, Bethesda is a privately owned company that doesn't have shareholders to answer to.

Keep checking back with GameSpot for more tonight from The Game Awards. You can watch the event here and follow our liveblog here.

Disclosure: Leslie Moonves, the CEO of GameSpot parent company CBS, is on the Board of Directors at Zenimax, which owns Bethesda.

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