Battlefield 3 support to survive Battlefield 4 launch - EA

Publisher commits to DICE shooter "well into the future," says Facebook ads accounted for $12 million in sales for 2011 release.


Battlefield 3

Electronic Arts is already gearing up promotional efforts for Battlefield 4, but the publisher is reassuring fans that there's still life left in the third game in the series. In a post on the Battlefield blog, the publisher has stressed its continued support for Battlefield 3, even after the launch of its successor.

Ever vigilant, or at least vigilant for a while longer yet.
Ever vigilant, or at least vigilant for a while longer yet.

"We are committed to providing an excellent Battlefield 3 experience well into the future, past the releases of Aftermath, End Game, and Battlefield 4," according to the post. "DICE is continuing its work on Battlefield 3 alongside Battlefield 4."

Earlier this month, EA confirmed that it was working on Battlefield 4 and that a beta for the game would take place in the fall of 2013. Gamers can secure a spot in the beta by preordering Medal of Honor: Warfighter, which is set to debut in October.

In other Battlefield 3 news, details about its advertising campaign have been released by Facebook. As reported by GamesIndustry, the social network revealed some facts about the first-person shooter's social network ad campaign. EA spent $2.75 million on Facebook ads for Battlefield 3, and told the Web giant that those spots ultimately resulted in $12.1 million of sales for the game.

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