Battlefield 3 could have $50 million marketing budget - Analyst
Wedbush industry watcher estimates EA's push for Call of Duty competitor, projects 2 million sales for Star Wars: The Old Republic.
In April, Electronic Arts CEO John Riccitiello said Battlefield 3 was designed to take Call of Duty: Modern Warfare 3 down, adding gamers could expect "a couple hundred million dollars" would be spent marketing the two competing titles. The lion's share of that money may be spent on behalf of Activision's blockbuster first-person shooter series, if a new investor note from Wedbush analyst Michael Pachter is accurate.
In today's note, Pachter estimated that EA will spend between $45 million and $50 million to push Battlefield 3 this year. In addition to the marketing support, EA has the DICE-developed first-person shooter scheduled to get a head start on the competition, with an October 25 launch coming weeks before Modern Warfare 3's November 8 bow.
Pachter also weighed in on EA's Star Wars: The Old Republic massively multiplayer online game. The analyst expects it will sell 2 million copies at launch, with 1.5 million of purchasers sticking around beyond a free one-month trial period. Earlier this year, Riccitiello told investors that the game could be "substantially profitable" with just 500,000 subscribers, with anything above 1 million monthly users making the game "very profitable."
For more on Battlefield 3, check out GameSpot's previous coverage.
Resident Evil Village - Launch Trailer Resident Evil Village - Early Hours Livestream Why Do We Love Being Chased In Horror Games So Much? Resident Evil Village Demo: PS4 Pro VS PS5 Side-by-Side Comparison Titanfall 2's 2021 Comeback Metro Exodus Enhanced - Uncovered Meowscles In: Toona Trouble - Fortnite Shorts SCARLET NEXUS - Official Cinematic Opening Animation Introducing Wild Weeks - What’s New in Fortnite Epic Vs Apple Explained Game Builder Garage – Nintendo Switch Announcement Trailer Biomutant - The Final Preview
GameSpot may get a commission from retail offers.