AXE and EA team up for Battlefield 4 promotion
Deodorant company partners with Electronic Arts for special sweepstakes surrounding recently released FPS.
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Deodorant company AXE and Electronic Arts have teamed up for a special Battlefield 4 promotion. Consumers can pick up specially marked AXE products at Wal-Mart for a chance to win in-game content, various licensed merchandise, and a four-day trip to Gamescom in Germany next year.
Check out the special AXE/Battlefield 4 landing page for more information about the promotion. A special Battlefield 4 trailer has also been produced, showing a male soldier and a female soldier meeting on the battlefield, similar to the commercials AXE runs on TV and online.
Battlefield 4 was released yesterday for the Xbox 360, PlayStation 3, and PC. The Xbox One and PlayStation 4 versions will be released at launch next month.
For more on Battlefield 4, check out GameSpot's review.