August 2019 Game Sales In The US Just Reached A New Low Not Seen In 21 Years

The last time an August was this bad was when Air Bud: Golden Receiver was in theatres in 1998.

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The NPD Group released its report for August 2019 US video game industry sales, providing a look at the health of the business in the states across consoles, games, and accessories.

Total spending on video game software in August 2019 dropped 22 percent to $257 million compared to August 2018, making it the worst software performance in an August month since August 1998 ($234 million). However, year-to-date dollar sales of video games in the US jumped 1 percent to $3.1 billion, with Nintendo Switch attributing to the uptick in sales.

Madden NFL 20 was August 2019's best-seller, holding on the No. 1 position for a second straight month. Overall, Madden NFL 20 is the third best-selling game of 2019 so far, only behind Kingdom Hearts III and Mortal Kombat 11.

Also notable for August 2019 was that Minecraft was the No. 2 best-seller for August 2019, and that represents the highest the game has ever charted on NPD's US sales charts.

One of August 2019's new releases, Age of Wonders: Planetfall, debuted at No. 15, and its first-month sales were higher than any other title's in the franchise's history. Another noteworthy takeaway from the report is that five of the 10 top-selling games in August 2019 were Nintendo Switch exclusives.

You can see the full Top 20 best-sellers chart below.

Moving to hardware, total spending on consoles dropped 22 percent compared to August 2018 to $167 million. Spending on a year-to-date basis fell 21 percent to $1.6 billion. The Nintendo Switch was August 2019's best-selling console, and it's the best-selling system in 2019 altogether. PS4 and Xbox One console sales declined in August 2019 and the full year in 2019 so far, with the Switch standing as the only home console system that is seeing improved sales.

This all makes sense given the Switch is relatively new compared to the PS4 and Xbox One, which are both coming up on their sixth anniversaries, with next-generation systems expected in Holiday 2020.

Total spending on video games in the US for August 2019--across games, consoles, and accessories--reached $666 million, which is down 18 percent compared to August 2018. On a year-to-date basis, spending across all segments combined is down 6 percent to $7 billion.

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jagdedge124

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Well, let me say from the onset, i'm no spring chicken, and at 53 been playing video games for more than the past 40 years. I've been talking about this trend for years. Here's the deal, the millennial generation...are aging. They are getting to the point i was with games, more than a decade ago.

"Multiplayer". This is something that was very popular the dawn of last gen, when these younger folks were in hs and college. Now they are working and with families. There is just not time, or quite frankly, patience, with talking on mics, and 'git gud", and wanting to play MP based games. This i would say is normal as we age.

Games HAVE to be about quality SP in their games. They just have too. The younger Gen Z folks, possibly the smallest generation being their elders aren't having as many children as prior generations, are about "Battle Royale" and Free to Play games. They're about MP, but in that form.

So, what Game Devs have to do, is shut off the social media and you tube (most don't post their wishes about their game experiences, only a few Hardcore enthusiasts do, and do not speak for the majority), and come out with with higher quality and less monetized games, and get away from sci fi, fantasy and zombies, that are generally geared towards kids, and come out with more historical or in the least more mature related titles.

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srfilk86

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The only two games worth buying new this year were Resident Evil 2 Remake and Sekiro: Shadows Die Twice. If Death Stranding is the walking simulator stinker it looks like it is, then I guess I'll save my bones until 2020 when the truly great games drop like Cyberpunk 2077 and maybe Elden Ring. Yep, I guess next year looks pretty bland as well for gaming. FFVIIRemake will probably be about as good as FFXV and KH3...which means mediocre at best. I mean, I did like FFXV, but it wasn't as great as VI-XII.

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alastor529

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Airbud: Golden Reciever got a theatrical release?? thats the bigger story lol

i thought only the first Airbud got a theatrical release. that was a great movie too.

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ZmanBarzel

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@alastor529: According to BoxOfficeMojo, it was the last of the “Air Bud” series to get a theatrical release. I had no idea it was in theaters, either.

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siarhei

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Hint: release some games in August next time

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CERBRANTES

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WELL maybe the Game Companies should stop pushing games like THE LAST OF US PART II back and let them come out when they were originally scheduled to and if you haven't heard, THE LAST OF US PART II was pushed back because of death stranding!

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alastor529

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@CERBRANTES: Im guessing they are pushing Death Stranding HARd because they spent alot of money to get Kojima over, they want to make SURE every ps4 owner buys that game without anythign else in its way to make that investment back, they alreayd know every OS4 owner is gonna buy LOU2 because many bought a Ps4 TO play LOU2 on its eventual release

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JamesBR27

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Summer is always a bummer.

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Thanatos2k

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Does this include digital sales, which the NPD still has no idea how much is spent?

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