Atari six-month revenue halves as online income increases

Ghostbusters-less half-year sees sales plummet 56.8 percent; Champions Online, Star Trek Online revenues boost bottom line.

28 Comments

Today, Atari reported its earnings for the six months ended September 30. Half-year revenues for the publisher fell 56.8 percent from €68.5 million ($94 million) to €29.6 million ($40.8 million). However, six-month losses were also down, falling from €27.0 million ($37.2 million) to €9.2 million ($12.7 million) year-over-year.

Atari is less in the red than it was last year.
Atari is less in the red than it was last year.

Atari attributed the lower income to several factors. One, the same period in 2009 saw the release of Ghostbusters: The Video Game, which was a solid seller for the company. The April-September period of 2010 also saw Atari release fewer but more profitable games, a reason for the narrowed losses. The highest-profile games released during the period were the downloadable titles Blade Kitten and the rework of the vintage game Haunted House.

Another interesting trend was Atari's newfound reliance on its online properties. The six months ended September 30, 2010, saw some 43.6 percent of Atari's revenues come from online games, up from just 2.6 percent during the same period in 2006. Atari owns Cryptic Studios, developer of Star Trek Online and Champions Online, and also publishes Dungeons & Dragons Online. The latter game is currently free to play, as Champions Online will be starting next year.

Looking ahead, Atari said that it will continue its "strategic shift towards online/casual/social gaming, a market segment where Atari intends to benefit from new growth drivers." One element of this strategy is the Atari GO initiative, which aims both to help indie developers get their games on social platforms and to get sites using unauthorized versions of Atari games to adopt authorized editions.

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Avatar image for yaba
yaba

Didn't expect that.

Avatar image for Chief_Kuuni
Chief_Kuuni

@ GeneralArrow well in the article it says Atari publishes it. Quote from article: Atari owns Cryptic Studios, developer of Star Trek Online and Champions Online, and also publishes Dungeons & Dragons Online. so it does have something to do with DDO and I just said that I like to play it. what's the big deal?

Avatar image for shadowma45
shadowma45

rah ! rah! yakity smakity!!

Avatar image for neroist
neroist

DDO FTW!

Avatar image for Cobra5
Cobra5

The fact that cryptic's terrible games- which were both downright failures in every regard- is the best atari has to offer I think is the final death call for this company...

Avatar image for Numb094
Numb094

I feel bad for Atari. The DBZ games accounted for half of their sales, until they lost the license to Bandai Namco.

Avatar image for GeneralArrow
GeneralArrow

@Chief_Kuuni DDO isn't Atari.

Avatar image for Chief_Kuuni
Chief_Kuuni

I really like DDO great game to play

Avatar image for buft
buft

when a game goes free to play there needs to be a system in place to reward those that supported the developer, like a previous poster wrote without such a system this will encourage users not to support them in the future.

Avatar image for artmonster
artmonster

never, never, never, never going to look at a Cryptic game ever again.

Avatar image for midknyghte
midknyghte

"The latter game is currently free to play, as Champions Online will be starting next year. " Well I guess they taught me a lesson on not supporting a game at launch. So much for the cash I dumped into them for a lifetime membership....

Avatar image for swamptick
swamptick

Ghostbusters was so awesome.

Avatar image for SlickMajestic
SlickMajestic

Champions Online!

Avatar image for Sirbobislost
Sirbobislost

Ahh startrek online I stoped playing it 3 or 4 months ago was a pretty good game it's just the dull grind like ground combat that let the game down the space combat on the other hand was ace I'm tempted to go back in and check how its doing

Avatar image for Pete5506
Pete5506

Good to see Atari is improving

Avatar image for Jaga_Telesin
Jaga_Telesin

"Casual" for a gamer isn't the same thing as it is for the average Joe on the street. Not by a mile. Most companies don't get this, hence the flood of "casual junk" games we get on the internet. Hopefully Atari can realize this and adjust accordingly.

Avatar image for Mcgnnis1
Mcgnnis1

now can you bring us another Riddick game..that would be pretty awesome....

Avatar image for masterthrall
masterthrall

"Looking ahead, Atari said that it will continue its "strategic shift towards online/casual/social gaming, a market segment where Atari intends to benefit from new growth drivers." Like there isn't enough 'casual' junk out there already? If you make quality it doesn't need to be playable by a 5 year old to be a good seller, nor by someone on their cellphone while they wait at a red light. My gods....

Avatar image for Gruug
Gruug

Haven't play Champioins for a while but Star Trek Online has improved quite a bit in the last few months.

Avatar image for Noia82
Noia82

I miss the gold years with atari games...

Avatar image for akiwak
akiwak

The Ghostbuster Game was so good that I felt saddened when it ended. I hope that another one gets made and improves on it's already impressive game.

Avatar image for XanderZane
XanderZane

Blade Kitten was bad and so was Star Trek Online. Ghostbusters was a great game. I still enjoy playing it. The commentary from Bill Murray, Dan Aykroyd and Harold Ramis is hilarious. Can't wait for the 3rd movie to be released.

Avatar image for lamprey263
lamprey263

keep the Ghostbusters game coming then, last game was great, I'd buy another

Avatar image for nocoolnamejim
nocoolnamejim

"Looking ahead, Atari said that it will continue its "strategic shift towards online/casual/social gaming, a market segment where Atari intends to benefit from new growth drivers." " Don't mind me. I just die inside a little bit every time I read a comment like this. Neverwinter Nights 2, Mask of the Betrayer, Indigo Prophecy, The Witcher...guess that sort of stuff isn't Atari's thing anymore. God I hate having spent thousands of dollars growing up on video games only to see them targeting my mom and dad's market segment with new games these days.

Avatar image for Crumblet
Crumblet

Champions Online isn't nearly as entertaining as City of Heroes/Villains, mainly because, last I checked, you can't be a villain in CO.

Avatar image for Feenx-sama
Feenx-sama

Blade Kitten failed on so many levels which is one cause of money lost and maybe canceling the console release for Champions Online bcuz you lose buyers in turn you drop on sales. They just need something very original to take them back to the top.

Avatar image for KuroriKenshin
KuroriKenshin

Champion's Online is becoming FTP? If so I would probably play it

Avatar image for OmegaHunter9
OmegaHunter9

Nice to see Star Trek Online making a difference! It's so fun!