Atari Partnering With RZA to Make Music Because DOLLAR DOLLAR BILLS Y'ALL
"How can [Atari] be dead if Wu-Tang is forever?"
Video game publisher Atari has announced a co-production deal with rapper, producer, and star of multiple movies of dubious quality Robert Fitzgerald Diggs.
Diggs, who is better known as RZA, is a founding member of legendary hip-hop group The Wu-Tang Clan.
Atari will collaborate with RZA, better known as Bobby Digital, to create new music "based on and inspired by the sounds and music in Atari's vast collection of games."
In his post-Wu Tang years, Bobby Digital, better known as Prince Rakeem, has been involved in a number of questionable projects. Most notable among these is creating one copy of a brand new Wu-Tang album and then selling it to the highest bidder, which turned out to be the pharmaceutical industry's equivalent of Mr. Burns, Martin Shkrelli.
Atari, meanwhile, filed for bankruptcy in 2013, was acquired by another company, and has since been focused on licensing and marketing its line of iconic arcade games, while also pursuing the casino and gambling markets.
To be honest, we're not sure who needs this more.
In a statement discussing its partnership with Prince Rakeem, better known as Ruler Zig-Zag-Zig Allah, Atari noted this is the second collaboration between the two.
The last time they worked together, Ruler Zig-Zag-Zig Allah, better known as Prince Dynamite, provided voiceover for Marc Ecko's Getting Up: Contents Under Pressure.
Prince Dynamite, better known as The Scientist, is described in the press release as an "avid video game player and fan of retro Atari games."
The Scientist, better known as Bobby Steels, will "use his special talent to craft music that will be fresh, original, and unlike anything anyone has ever heard."
"I'm so excited to work on these iconic games to deliver what I believe will be one of my best albums,” said RZA, who is better known as The Abbot.
"I am going to invite some of my friends to join me and it will be Game On with the first beat," added The Abbot, better known as Prince Delight.
"We are thrilled to partner with RZA, one of the greatest hip-hop producers of all time," said Fred Chesnais, chief executive officer of Atari.
"RZA is a multi-talented artist and soundtrack virtuoso and we cannot wait to hear the new tracks he creates based on Atari’s iconic video game sounds and music."
RZA will head up production of the new album, while Fred Chesnais and Stephen Belafonte will executive producing for Atari. Production on the new album will start "soon."
It is unclear what the terms of the deal are, but in the song "Wherever I Go," off of the Birth of a Prince album, RZA, also known as The RZArector, said, "They drop 50 Gs for a RZA beat."
With that figure in mind, we're not sure if Atari should be spending that much money to get someone to make hip-hop tracks out of its bleeps and bloops.
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