At CES, Disney And Audi Unveil A New VR Experience You Play While Riding In A Car

VR continues to evolve.

4 Comments

During CES 2019, Disney and Audi unveiled Holoride, a software company that creates VR experiences that you play from the back seat of a moving car. One such experience tested at the event by CNET was Marvel's Avengers: Rocket's Rescue Run, which has you fly through an asteroid field with Rocket and Iron Man as you shoot down enemy drones and approaching asteroids. Disappointingly, it seems like the experience was created solely for CES, and will never be commercially available.

According to CNET, Holoride aims to provide a VR experience that's "intended to match, visually, what the passengers feel as they ride: If the car turns, accelerates or brakes, the VR environment will do the same thing. And the experience--whether it's a game or a movie or something else--will be automatically tailored to the length and movements of your drive route." Not every ride has to be a game, for example. A virtual reality overlay can be applied to the world, painting ordinary landscapes and landmarks into something new. One of the given examples was transforming a normal drive into a journey through a prehistoric world filled with dinosaurs.

"The idea is to give people something interesting to do when they're riding as a passenger in a car," says Audi head of digital business Nils Wollny. "There are a lot of passengers traveling in the back seat who have nothing to do," he continued, "In most cases, transit time feels like wasted time."

One of the more obvious problems with this technology is motion sickness, as there are people who report feeling nauseous while riding in a car or playing VR, and Holoride is combining both experiences. CNET did report feeling queasy after the demonstration.

Please use a html5 video capable browser to watch videos.
This video has an invalid file format.
00:00:00
Sorry, but you can't access this content!
Please enter your date of birth to view this video

By clicking 'enter', you agree to GameSpot's
Terms of Use and Privacy Policy

Now Playing: VR Games To Keep Your Eye On In 2019

Got a news tip or want to contact us directly? Email news@gamespot.com

Join the conversation
There are 4 comments about this story
4 Comments  RefreshSorted By 
GameSpot has a zero tolerance policy when it comes to toxic conduct in comments. Any abusive, racist, sexist, threatening, bullying, vulgar, and otherwise objectionable behavior will result in moderation and/or account termination. Please keep your discussion civil.

Avatar image for lionheartssj1
lionheartssj1

4369

Forum Posts

0

Wiki Points

0

Followers

Reviews: 12

User Lists: 0

My first thought after I read the headline was, 'Playing VR while driving would be extraordinarily dangerous.' Glad it's for the back seat only, haha.

Upvote • 
Avatar image for videogameninja
videogameninja

4312

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Playing my new Vr game while riding in my automated driving vehicle.

Wonder what’s next?

?

-IN MOTHER RUSSIA CAR DRIVES YOU! NINJA APPROVED-

2 •