Assassin's Creed Odyssey And Rainbow Six Siege Microtransaction Spending Is Growing
Odyssey's microtransaction sales jumped by more than 170% compared to Origins, while Siege performed strongly too.
Ubisoft's latest financial report included new details on microtransaction spending for Rainbow Six Siege and Assassin's Creed: Odyssey. In short, both are performing very well in regards to microtransansactions.
Ubisoft categorizes microtransactions as Player Recurring Spending (PRI), which covers digital items, DLC, season passes, subscriptions, and advertising. The team-based tactical shooter Rainbow Six Siege enjoyed "record engagement" in the months of January, February, and March 2020, with PRI spending jumping by 26 percent.
That's an incredible achievement for a game that was released in 2015. Ubisoft will be supporting Siege for a long time to come, as the company is releasing the game as a launch title for PlayStation 5 and Xbox Series X later this year. GameSpot recently re-reviewed Siege, and we awarded it a 10/10.
Assassin's Creed: Odyssey, meanwhile, is pacing ahead of Assassin's Creed Origins on a number of metrics. Microtransaction spending in Odyssey is up by a whopping 170 percent compared to Origins, while daily engagement and the number of copies sold over its previous 12 months are up by 90 percent each compared to Origins.
Odyssey featured a boatload of microtransaction offerings, but one of the most notable one was a permanent double XP boost for $10 that makes the grind easier to get through.
In total, spending on PRI for Ubisoft's latest fiscal year ended March 31 reached €702.4 million ($759.8 million USD). That's a huge number, but it's nowhere close to the $3.36 billion USD that Activision Blizzard generated from microtransactions during its latest year.
Given Ubisoft's solid performance on microtransactions in the latest period, you can expect the company to continue to make use of the business practice going forward for Assassin's Creed Valhalla and the company's other upcoming games. For the upcoming quarter, Ubisoft said it expects microtransaction revenue to continue to grow in the coming year.
In other news, Ubisoft recently confirmed that it had 11 games across six franchises that have sold more than 10 million copies during the current console generation--you can see the full list here.
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