Assassin's Creed Toys Meant to Introduce Kids to the Franchise, Ubisoft Says

Ubisoft suggests it could create an Assassin's Creed tailored for kids.

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Assassin's Creed, as you've probably noticed, is no longer just a video game series. In the last year, we've reported on an Assassin's Creed board game, an Assassin's Creed-themed Monopoly, and an Assassin's Creed Mega Bloks set.

At the GameON Finance conference in Toronto, Ubisoft international brand manager Yannick Spagna explained that Ubisoft doesn't partner to make these products for any revenue they might bring in, but in order to introduce younger audiences to the Assassin's Creed brand. In theory, the benefit is that while the Assassin's Creed video games are rated M for mature by the ESRB (ages 17+), toys like the Mega Bloks set are suitable for ages 10 and up.

"On a big IP, like Assassin's Creed or that type of game, I think now the idea is to reach a maximum of people, so it's not about needing advertisement to get additional revenue," Spagna said during a panel discussion as reported by Gamesindustry.biz. "For big IPs, smart brands are the best partners. They do a line with Mega Bloks together. On their side, it's nice because toys are looking for the hype around video games. And we are looking for a new audience: kids, children, it's more like that."

Spagna also told Gamesindustry.biz that Ubisoft could even create on Assassin's Creed tailored specifically for children, which he compared to the Lego video games.

Ubisoft recently launched Assassin's Creed Unity across Xbox One, PlayStation 4, and PC, though the game is still suffering from numerous technical issues. For more on Unity, check out GameSpot's review and what other critics are saying.

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Avatar image for jbraden6075
jbraden6075

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Remember candy cigarettes? For a history oriented I.P., they sure don't understand: "Those who don't know history are destined to repeat it."


- Edmund Burke

3 • 
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Martyr77

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"Hey boys and girls you too can play with Assassin's Creed toys! Marvel as an arm falls off or the sword will not stay in the toy's hand! JUST LIKE OUR BUGGY GAMES! $19.99 at your nearest retailer!"

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B1ank

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They have finally realized they fu*ked up with their audience, so they're starting anew with children.

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hyksiu

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"Hey look mommy I just used my hidden blade on daddy!"

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MJ-X

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That is just mind fuk!ngly stupid, who the hell came up with this dumb marketing stunt?

"Hey kids, enjoyed your toys? play the video game next, you'll get to kill people in many gruesome different ways"

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Avatar image for CrouchingWeasel
CrouchingWeasel

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And how do you create a game where the central point is to stick a hidden blade into the neck of Templars, for kids? Any decent parent with a brain in their head wouldn't let any kid young enough to enjoy playing with AC toys play any game that features stalking your target & murdering them.

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j3f3r20n

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Next year: Lego Assassin's Creed: Lethal Blocks.


Really, Ubisoft(Or Abstergo, idk at this point) are thinking that they can teach "history" to kids, huh? lol

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Hurvl

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"Ubisoft suggests it could create an Assassin's Creed tailored for kids" Uhh, yeah, that sounds like a great idea. There is nothing that's more family friendly or "suitable for kids" than murdering people like they do in AC.

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gullgullgull

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I don't see what the fuss is about. I'm sure he's telling the truth when he says he only wants to get kids interested in this brand about bloody assassinations and doesn't care about the money at all. :/

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WozzaBoi

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what a f-king stupid idea...

This can only be bad for the franchise, and I want this franchise to get better!

Making it kid-friendly will just ruin it

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axl159

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Because Joe the Camel was such a good idea.

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SkytheWiz1

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Do the toys not work? Are part of their faces missing? Are their animations and dialogue messed up?

Cause otherwise, it's not authentic.

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Links_revival

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And the argument that video games aren't inherently evil and corrupting kids takes 1 step backwards.


This is the same reason the Django Unchained and Breaking Bad 'toys' were criticized by most of society. Don't TRY TO introduce kids to concepts they're not, or there parents/ guardians don't believe they're ready for!

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DeFiLeDTitan

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<< LINK REMOVED >> to be fair, those weren't necessarily for kids. They were marketed as collectibles. Lot's of people collect action figures.

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nbf4548

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"Hey kids, come check out our M rated video game franchise. Make sure not to show mom how good you are at stabbing Templars in the neck."

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etgarmoyal

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"if you thought wii u was bad you saw nothing yet come watch how we play 'assassins creed childhood' and the sequal 'assassins creed revelations - walking' "

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etgarmoyal

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"hey kids watch how we destroy the gaming industry with just toys"

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Mr_Big_Boss

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Ubi crossed a new low, they're clearly the worst in the industry now.

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Hippystank

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"Hey kids come check out our game rated 5-7 years above your age bracket" Its like Joe camel but with video games.

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skipper847

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They don't say how much they are. £60 I bet lol.

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dethtrain

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<< LINK REMOVED >> with day 1 dlc. Figures come with missing limbs and faces

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Darkauscus

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Oh my God....Ubisoft these is why ur games in the last 2 years are a pile of crap....NEED I REMIND YOU THAT U ARE A VIDEOGAME company. I just cant believe this sh#t....look even if u wanna captivate kids make a NEW freaking IP dont rape the major one u have...specially taking in consideration what Watch Dogs and Unity did for ubis reputation... I hope they completly implode and go bankrupt. It makes me sad...Ubi has so much talent but their marketing and magagement should be shot in the face.

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xbr85

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What a stupid idea, using toys to introduce kids to games they can't and shouldn't play. Talk about brain-haemorrhage. They also look incredibly cheap.

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Karchy

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Introduce kids to assassination... nice!

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unfreak-believ

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Makes sense. Nothing says 'family fun' like stalking people and assassinating them!

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xsonicchaos

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<< LINK REMOVED >>

I bet you were one of those kids playing alone with your ball in a cup and pet rock.

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unfreak-believ

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<< LINK REMOVED >><< LINK REMOVED >> Hey, this is between you and me! Don't bring my pet rock into this, he's done nothing wrong!

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holocam22

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People like you are the reason southpark on live tv sucks.

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G_Vakarian

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<< LINK REMOVED >>

So you have a problem with the swearing but not the gratuitous violence and murder?

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ParanoidPaal

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<< LINK REMOVED >> You know, there is a reason why the box says "MATURE" in America and 18+ in Europe...

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Starry_Notion

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<< LINK REMOVED >><< LINK REMOVED >> hehe the problem isn't that he'd be upset by the violence, it's that he would be fascinated with it.

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beowulf1211

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So Ubishaft wanna spoil the younger generation with their worthless Ass*creed?

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Avatar image for ---Cipher---
---Cipher---

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<< LINK REMOVED >> gotta indoctrinate them at a young age to teach them to put up with the bs somehow...

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---Cipher---

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They then went on to say: "We aren't entirely sure how fast we can run this franchise into the ground, but we are trying as hard as we can. To that effect, you've seen our rushed games being released multiple times a year, but we are going to continue trying to expand into desperation flavoured coffee. We want you to literally deuce AC, much like we did with Unity. We absolutely think that the direction that the developers of Guitar Hero and Tony Hawk Pro Skater is the right one, we want you to get so tired of the franchise, you'll vomit at the mere thought of it!"

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holocam22

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I'd actually kill for some next gen guitar hero get working on it activision.

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nintendoboy16

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Well, considering there were Mega Blocks Halo edition and Solid Snake appeared in Super Smash Bros Brawl.


To add... action heroes who did PG-13 to R rated movies got cartoons (anyone remember Jackie Chan Adventures or Chuck Norris Karate Kommandos?)

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seriousmusician

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Am I the only one who thinks that maybe kids shouldn't get interested in an M-rated series? These toys are designed for young kids!

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Dr_Josh

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HAHAHAHAHAHAHAHAHAHAHA *gasp* HAHAHAHAHAHAHAHAHAHA!

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Sorrow_42

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Talk about ignorance.Ubisoft still goes on with AC, the series became bad after brotherhood only Black Flag showed some redemption for AC.And now toys.....They are living in their own world aren't they.Funny thing how this started as a trilogy...You lost your way Ubi just kill it,they don't even know where the story is going.But money is money right?

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